What to do to optimize your mobile website for SEO
Transcript of What to do to optimize your mobile website for SEO
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SEO para E-commerce
NoTopo Internet MarketingDivulgação na Internet com foco em resultados
Notopo Internet Marketing | [email protected]
Mobile SEO
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
WHAT IS MOBILE OPTIMIZATION?
• Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
SEPARATE MOBILE URL
Another option is to create a second, parallel site for mobile users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an "m" subdomain.
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
WHAT IS SCHEMA.ORG STRUCTURED DATA?
• Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
• Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:
oCreative workoEventoOrganizationoPersonoPlaceoProduct
TYPES OF ITEMS DESCRIBED BY SCHEMA
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
GOOGLE'S NEW MOBILE SEO RULES
• Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones.
• The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult.
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
GOOGLE'S NEW MOBILE SEO RULES
• Google Loves One-URL and Responsive Websiteso Social sharing is the new blacko Redirects are slow
• Common Mistakeso Unplayable videoo Faulty redirectso Smartphone-only 404so App download interstitials/popups/modalso Irrelevant cross-linkingo Page speed
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
• As mobile traffic continues to skyrocket, it’s critical to make the most of Google’s mobile SEO ranking algorithm. By following Google’s recommendations and avoiding common mobile SEO pitfalls, you’ll improve search results for your mobile
CONCLUSION
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Notopo Internet Marketing | [email protected] | (11) 3331.0218
http://googlewebmastercentral.blogspot.com.br/2013/06/changes-in-rankings-of-smartphone_11.html
https://moz.com/learn/seo/schema-structured-data https://moz.com/ugc/the-definitive-guide-to-googles-new-mobile-seo-rule
s https://www.feedthebot.com/mobile/ https://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-
mobile
LINKS TO MAKE YOUR LIFE EASIER
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SEO para E-commerce NoTopo Internet MarketingDivulgação na Internet com foco em resultados
[email protected](11) 3331.0218 | (11) 3223.9225
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