What the EU -Japan Centre for Industrial …...2015/07/10 · Food Service: ranging from...
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What the EU -Japan Centre for Industrial Cooperation can offer to the EU and Japanese Companies ? Silviu Jora, General Manager (EU side)
Transcript of What the EU -Japan Centre for Industrial …...2015/07/10 · Food Service: ranging from...
What the EU -Japan Centre for Industrial Cooperation can offer to the EU and
Japanese Companies ?
Silviu Jora, General Manager (EU side)
• -World’s third-largest market
• -Sophisticated consumers high purchasing power
• -World-class companies with unique technologies
• -Loyalty + commitment to long-term partnerships
• -High pace of technological innovation & product development (IPR protection)
• -Access to new Asian markets
• -Improving business climate – “Abenomics” & the forthcoming FTA/EPA
• -Expanding green/organic products market
- Need to Understand and Adapt to the Japanese Market and business culture:
- Focus on long term relationship over short-term profit
- Inclination towards consensus (slower deal making)
- Risk aversion
- Focus on details and perfection
The Need to Understand and Adapt to the Japanese Market and business culture
-Mid 80s - mutual interest for a better approach
-1987: the Centre is established as a EC-MITI joint venture in order to “explain
Japan” to European executives
Official Mission
- Promote industrial, trade, R&D, innovation and investment cooperation between
the EU and Japan.
EU-Japan Centre for Industrial Cooperation
ACTIVITIES
Strategic priority: Support for SMEs
POLICY ADVICE BUSINESSES SUPPORT R&D
INNOVATION
• Policy Seminars/Reports
• Policy Reports & Analysis
MINERVA FELLOWSHIP
• Policy Recommendations
(EU-Japan Business Round Table)
• Training - Training for European Executives
HRTP, WCM, Clusters missions, LEAN in Europe
-Training for young engineers and scientists Vulcanus in Japan/Europe (45/20)
• Information Service- Info Helpdesk
- Japan Public Procurement info Portal
- “EU Business in Japan“ Web Portal
● Dedicated Support for SMEs
- ENTERPRISE EUROPE NETWORK (EEN)
- “STEP IN JAPAN” – logistic support for SMEs
- “KEYS TO JAPAN”-Business Plan Drafting Support
- TAX AND PUBLIC PROCUREMENT HELPDESK
- TECHNOLOGY TRANSFER HELPDESK FOR SMEs
Japan National Contact Point for Horizon2020
National Contact Point for Horizon2020
BUSINESS SUPPORT SERVICES
TRAINING AND BUSINESS MISSIONNS - Training missions in Japan for European Executives (1 week -1 month)- Cluster support missions to Japan (Biotech, nanotech, ICT, …Food ?)- “Vulcanus” training for young engineers and scientists (1 year internships in Japan and EU)
INFORMATION SERVICE - Info Helpdesk
- Japan Public Procurement info Portal
- “EU Business in Japan“ Web Portal:
DEDICATED SUPPORT FOR SMEs - ENTERPRISE EUROPE NETWORK (EEN)
- “STEP IN JAPAN” – logistic support for SMEs
- “KEYS TO JAPAN”-Business Plan Drafting Support
- TAX AND PUBLIC PROCUREMENT HELPDESK
- TECHNOLOGY TRANSFER HELPDESK FOR SMEs
•
•
“Practical adaptation in Europe of Japanese inspired management and production systems”
INFORMATION SUPPORT
• Info Helpdesk
• “EU Business in Japan” web Portal
• Seminars, market reports and business guides
Examples:
- Seminars on GIs in the EU system
- Guide on the Wine Market in Japan
- Guide on Importers and Distributors in Japan
Information and Internationalization support Online database with more than 23,000 partnership requests and offers
EEN Japan
EEN Services
Support for internatonalization through online B2B Partnering ProcessOnline database with 23,000 partnership requests and offers
Support through matchmaking events in EuropeEEN co-organizes brokerage and matchmaking events across Europe to facilitate face to face B2B meetings
Information Service
Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights Reserved.
Step Organization Tasks
①Input Japanese SMEsJapanese company submit the Cooperation Request form to the EU-Japan Centre.
②ReviewSubmit
EU-Japan Centre Review the form, and submit it to EC/EASME .
③Approval EASME Review the form, register it into the EEN database.
④DisseminateEEN Contact Points in the EU
Disseminate the Japanese companies request
⑤Expression of
InterestEU SMEs
If interested in the request, EU SMEs submit an “Expression of Interest” form to their local EEN contact points.
⑥Partnerships
J/EU SMEsJ/EU EEN partners
After the examination of the information provided via the EEN partners, the potential partners are introduced to each others to discuss further details and eventually to sign a partnership
EEN partner search sequence
EEN
Database
EEN Contact
Points
In EU
EU-Japan Centre for
Industrial Cooperation
EEN partners download the form from DB and disseminateamong European companies.
Send the EEN Form for partnershipto your local EEN contact point.
Register the Form in EEN Database.
Japan
SMEs, Universities,
R&D Institutions
①
②
③
④
⑤ “Expression of Interest”
on the partnership
request.
⑥
After the EC’s validation, the form published in EEN
EU SMEs,
Universities,
R&D Institutions
③
JPN
EU
After the examination of the Expression of
Interest, direct communication startsbetween both parties.
EEN process flow
Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights Reserved.
5 different forms (!)
Business Offer
Business Request
Technology Offer
Technology Request
Expression of Interest (EoI)
Check the following website to get started:
http://www.een-japan.eu/content/company-profile-business-technology
Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights
Reserved.
EEN forms
EEN Contact Points in Europe
Enterprise Europe Network（EEN)
http://een.ec.europa.eu/
Enterprise Europe Network Japan
http://www.een-japan.eu/
Contact:
Fabrizio Mura, Yukiko Tanizawa, Noriko Mita
tel: +81 (0)3-6408-0281 FAX: +81(0)3-6408-0283
Getting started:
links and contact Information
Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights
Reserved.
“SOFT LANDING” for SMEs
• Support for European SMEs through business plans/feasibility studies for market entry in Japan
• Next round of applications by 15 July
19http://www.eu-japan.eu/japan-tax-and-public-procurement-helpdesk/
Example of European agri-food companies that used our services
GREEN GOURMET (DK) – Step in Japan 2014
Exporting Danish up-market food specialties to Japan. Using the Step in Japan service gave them the
chance further investigate the possibilities of establishing an office in Japan.
Delicatessen Snailex (CZ) –Step in Japan 2015
Looking to access a narrow niche in the Japan market for fine gourmet products (snail meat with anti-osteoporosis effect) they engage in a “first step” to identify and contact relevant gourmet / fine foods import & distribution companies in Japan.
MURFATLAR (RO) – Step in Japan 2014
Wine producer and distributor has used the SIJ service (desk, presentation room, meeting room) in order to test the Japanese market. A number of distribution contracts had been signed. By adding Japan to its export list, Murfatlar expects to increase its exports in China and the rest of Asia
DEBAILLEUL (BE) – DBP training 2007
Chocolaterie and patisserie in Brussels. Japan is the Company’s largest single export market.
CITROMIL (ES) – DBP training 2008
Citromil is one of Spain's leading lemon processors. In 2008 a company representative attended the
Distribution Business Practices (DBP) course. Not long after the DBP programme, Citromil succeeded in
concluding its first shipment to a Japanese customer (after 3 years of preparations)
BARONE (IT) – HRTP Training
Small family-run dairy factory which, before my joining HRTP, had no experience at all with exporting.
Now it found a Japanese distributor and exports to Japan.
Example of promising sectors: Organic Food Market in Japan
• Japanese organic food market is still in its nascent stages. About 45% of the global organic food market isin Europe and about 45% in the U.S while Japan representing just 2%.
• Considering concerns over food safety among Japanese consumers, as well as the huge size of theexisting Japanese food market, the growth potential is significant.
• There is a trend in which organic is considered fashionable in Japan.
The following areas can be considered to be potential for growth:
Food Service: ranging from family-oriented chains to fashionable cafes, and to upscale restaurants. Evenmajor fast food chains such as MOS Burger (a Japanese hamburger chain) are following this his trend.
Internet Retail: T here are many on-line stores who deal with imported products and organic and naturalproducts
Gift Retail: Major Japanese retailers hold special sales events to cater to customers wishing to send gifts tobusiness contacts, clients, respected elders, etc: The majority of these gifts consist of high qualityimported food items sold at premium prices.
- With a food retail market worth over $300 billion per annum, there is plenty of long-term growth potential in Japan for organic and natural food products.
Example of promising products : Olive Oil Market in Japan
• The consumption in Japan has increased 10X in the last 20 years.
• In 2014 Japan imported 60% more than China. Still, there is a lot of growth potential.
• Italian and Mediterranean food is very popular and the olive oil became a daily ingredient in many Japanese kitchens.
• In Japan there are a lot of “sommeliers” of olive oil who can appreciate high quality products
Services: • A Horizon 2020 help desk in Tokyo helping Japanese organizations
to participate by providing them with tailored information
• Providing JP translations of key documents in Horizon 2020
• Providing training for research administrators and managers todeal with EU research projects
• Facilitating partnering of research oriented European and Japaneseorganizations in cooperation with EEN
NCP Japan: http://ncp-japan.jp (Japanese)
Examples of Past Japanese participations to FP7 projects in the area of agri-food products and technologies
Project name
Title of the project Duration of the project
Japanese participants
DROPSA Strategies to develop effective, innovative and practical approaches to protect major European fruit crops from pests and pathogens
From 2014-01-01 to 2018-02-28
Hokkaido University
EUROOT Enhancing resource Uptake from Rootsunder stress in cereal crops
From 2012-01-01 to 2015-12-31
Japanese International Research Centre for Agricultural Sciences (JIRCAS)
Horizon 2020
• Budget of the food security societal challenge is €3.8bn over a period of 7 years (5 % of the overall budget)
• A typical research project receives a contribution of €2-5m (2-4 years)
• All calls are open to participation from Japan
• First rounds of calls for 2014-2015 is over
• The new Work Programme 2016-2017 with detailed information on project calls will be available in Autumn 2015
Expected topics (calls 2016-2017)
- Sustainable Food Security
- Blue Growth (marine resoures)
- Bioeconomy
THANK YOU FOR YOUR ATTENTION !!!ご清聴ありがとうございました。
For more information:
http://www.eu-japan.eu/
http://www.eubusinessinjapan.eu/
