eCater for cafes, caterers & food businesses.
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Transcript of eCater for cafes, caterers & food businesses.
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Corporate/boardroom catering is simple, profitable business for any cafe. Most cafes just want more of it!
eCater provides you with all the tools, both online and in-store to capture and build this business.
Keep reading to see how eCater delivers!
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94%
81%
Practically all of your potentialcorporate & office catering customerssit in front of their computer each day
of them use an online search tool each day to assist with a buying decision
of them prefer ordering online because of convenience, accountable electronic trail and easy reordering
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Free to useCustomer benefits
Flexible fast and accuratePay by credit card, Immediate invoice and electronic order trailMore choice and variety – the added assurance of other customer reviewsPurchase history and easy reordering
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The ecater customer
92% are female 65% over 30 years old
• 57% order for business every day• 86% Are unaware their local café
provided catering. (despite buying coffees and lunches from them)
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72% Car HireNow booked online
61% FlightsNow booked online
53% HotelsNow Booked online
Office, lunch & Home Catering Services?Happening now
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Buying preferences changing• Pies increasing• Pizza increasing• Salad & cheese’s down• Function food down• Fruit platters even• Breakfast meeting’s up• Sandwich platters up
What customers order – Current Trends
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• Average online order valueis 21% higher
• Increased order frequency• Delivery vs Pick Up 70/30% • Increased loyalty & engagement,
80% intend reordering• Online data and reporting, average
$,best customer/s, Items etc
Facts and stats
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How do customers find your café or Food and Catering business?
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Type in your Café name,
Suburb or post code
Enter your cafe home page URL
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A simple link from your site
Online link
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Or – individual links from each store
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Customer chooses from your menuSIMPLE Order Process
Customer orders online, pays by cc or account, emailed tax invoiceCafe receives email & or fax with an sms reminder advising of order, or delivered directly to your POS Cafe prepares and has ready for delivery or pick upeCater banks payments, fully reconciled – feedback provided by customer
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How it is promoted?
• eCater has a two pronged marketing approach
• eCater can be found on the web with a strong SEO & SEM strategy with Google page 1 rankings for key search terms
• Each café promotes their eCater online ordering menu
• Conversation, tell them to go to your site– Printed sandwich bags & coffee lid stickers
– Cards, with your eCater web address
– Flyers
– Posters
– Your own URL www.ecater.com.au/yourname
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The results for our cafes
Individual business customers worth up to $8,000 each per year to your cafe
50% of orders arriving after 4pm (when you’re normally gone)
New customers beyond your traditional reach, (55% of all eCater orders are new business)
Just 10 orders per week can give youan additional $55,000 per year,$40,000 in profit at 28% COG
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