SEO – What’s Next In Google

Agenda

Past Google Updates

Few Recovery Tips

What Happens in Next 6 Months

Conclusion

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Let’s Get

Started!

Few Popular Updates In Google

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Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways. Here, we’ve listed the major algorithmic changes that made the biggest impacts on search results. Understanding these updates can help with search engine optimization.

Major Updates in 2010 - Approx. 12 Updates

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Negative Reviews : Ranking Based on Negative Reviews

Brand Update: Same domain to appear multiple times

May Day Update: Impacting long tail keywords

Major Updates in 2011 – Approx. 21 updates

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Pagination: Google introduced the rel="next" and rel="prev" link attributes.

Panda Update: Content farm Update, Ad/content ratio etc…

Overstock.com Penalty: A public outing of shady SEO Practices.

Major Updates in 2012 – Approx. 37 updates

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DMCA Penalty: Start penalizing sites with repeat copyright violations.

EMD Update: Exact-Match Domain Penalty

Penguin Update: Penalty on spam factors like keyword stuffing, cloaking, hidden text/links etc ..

Venice Update: Localized organic results & integrated local search data.

Ads Above The Fold: Google updated their page layout algorithms.

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Google Update In Past Few Years

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

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10

15

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25

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35

40

12

0

2

4

2

0

10

12

21

37

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Algorithm Change History in 2012

Recovery Tips – Few Suggestions

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Negative Reviews: Always clarify your negative reviews which will

convert your negative review in Positive

Focus On Content Quality: Always avoid Duplicate content, low quality

content, irrelevant content, content off the topic,

Try to Use Structured Data (Micro Formats)

Pagination : Use Pagination to avoid duplicate issue like rel="next" and

rel="prev“

Freshness: Regular update and freshness of quality content is always

priority.

Cont….

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Ads Above The Fold: Avoid placing ads in the content part which always

distract users

Localization: Use local resources for your website promotion like local

listing, local reviews, local promotion

Penguin: Avoid keyword stuffing, exact anchor text linking, cloaking,

hidden text etc…

Unnatural Links: Always avoid unthematical link, spam websites, etc.. Mixture of Do-follow & No-follow Links: Try to create 70 - 80% links

with do-follow and 20 - 30% links with no-follow. Brand Name Anchor text: Try to use 15 – 25% links with brand name Over Optimization: Over optimized titles, meta tags, content exact

keyword density etc..

What Next…

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In Coming Days

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Sponsored Blogs

Guest Blogs

Press Releases

301 Redirection: Many Domains to 1

Broken Link Building

Outreach – Future Of Link building (Next Slide)

Anchor Text Diversity (Next Slide)

Internal Link Building

Social bookmarking and directories

Source : http://www.seomoz.org/blog/33-link-building-questions-answered

Outreach – Future Of Link building

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Anchor Text Diversity

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Thank You