google

Management Group Project 2010

App Makers Take Interest in Android

DefinitionCompetition

Strategy

AndroidOnline Payment SystemCompatible DevicesAvailable MarketFreedom for developersLess competing apps

?Search Engine

Advertisement

Applications Mobile

Multinational public corporation

Mission?To organize the

world’s information and make it universally accessible and useful.

Interesting factsabout GOOGLE!

The name “Google” was an accident. It was supposed to be “GOOGOL”

Interesting facts about GOOGLE!

Nearly never used!100000000

0 search requestEVERYDAY!!

April Fools Joke

1996 Establishment

of Google

2000 Partnership with Yahoo

2001 Image search

launches

2006 Acquisiti

on of Youtube

2007 Partnership with China Mobile

2008 First

mobile built on

the Android operatin

g system

2009New

generation of ad serving

technology

History

Recent Movement

Strength• The brand name • Self-generated reputation• Various Products & Services• Low operation cost• Organic structure

The brand name

• Number one search engine• Top 10 brands in US

Various products and services

Weakness• Search based advertising• Cooperation with social networking space• Products and Services integration• The cost for the data-center

• The rising cost for the data-center e.g. Youtube

Opportunities

Increase of internet users

Search Histories

• Users’ search history (with permission)

• Provide relevant search updates• Increase switching cost

Mobile Devices• Provide full fledged mobile service• Capture market beyond conventional

internet

Threats

Lack of Entry Barrier

• No long time entry barrier

Competition and Rivalry

• Portals• MSN’s Silverlight• Overture• Apple

Federal Lawsuits

• Collection of search habits• Erodes public reception• Ex. Weber v Google

Strategy

HOWHow the organization will do

How it will compete successfully

How it will attract and satisfy its customers in order to achieve its goals.

Alliance with Android. Mobile user experience. Mobile web usage.

Advertising revenue.

• Keep the traditional and simple design look

• Enhance accuracy of searching• Widen the earnings• Feedback from Portals• Specialized service for its own branch

Recommendation

• The Google Brand• Device SelectionStrength

• Multi-media supportWeaknesses

• Developing CountriesOpportunities

• Increased CompetitionThreats

Google needs to consider its SWOT in general and apply its strengths and weaknesses to cover Android’s weaknesses and threats.

Q&A