What Makes a Media So Unique?
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What Makes a Media So Unique?
by Billy Koesoemadinata
Experienced Media Practice
![Page 2: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/2.jpg)
A Media is Unique, if…
• It has differentiator(s).
• It has its own “tribe”.
• It has nationwide coverage.
• It’s owned by a millionaire/politician with
high influence.
• It’s sold for millions of copy per edition, or
being read by multi-millions of readers.
• It’s on top of mind of everyone.
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 3: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/3.jpg)
Which way is easier?
• Make a difference, by having
differentiator(s).
Photo by Sanja Gjenero at sxc.hu
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 4: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/4.jpg)
The differentiator(s)
• Columns
• Special reports
• Thematic Photo Galleries
• “Scheduled” Photo Galleries
• Serials
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 5: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/5.jpg)
Columns
by Billy Koesoemadinata | http://billykoesoemadinata.com
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Special Reports
by Billy Koesoemadinata | http://billykoesoemadinata.com
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Thematic Photo Galleries
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 8: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/8.jpg)
“Scheduled” Galleries
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 9: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/9.jpg)
Serials
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 10: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/10.jpg)
Comments?
• Let’s discuss by mentioning me on twitter:
@billykei, or mail me to
[email protected] with
“Media Uniqueness” on subjects.
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 11: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/11.jpg)
Sources
• Columns:
http://inet.detik.com/read/2012/12/28/080346/2128461/398/meng
enal-latex-untuk-penulisan-artikel-ilmiah?id771108bcj
http://www.nytimes.com/pages/opinion/index.html
• Special reports:
http://hiburan.plasa.msn.com/k-pop/27th-golden-disk-awards/
• Thematic Photo Galleries:
http://id.she.yahoo.com/foto/8-perubahan-seleb-terbaik-di-2012-
slideshow/anne-hathaway-photo-2558636-222100653.html
• “Scheduled” Photo Galleries:
http://berita.plasa.msn.com/year-in-pictures/
http://lipsus.kompas.com/kaleidoskop2012
• Serials:
http://news.detik.com/read/2013/01/02/125857/2131144/10/joko
wi-beri-toleransi-pns-yang-belum-pakai-baju-betawi
by Billy Koesoemadinata | http://billykoesoemadinata.com
![Page 12: What Makes a Media So Unique?](https://reader033.fdocuments.us/reader033/viewer/2022060120/559219ed1a28ab92418b4733/html5/thumbnails/12.jpg)
Thanks.
by Billy Koesoemadinata | http://billykoesoemadinata.com