What major physchological processes influence consumer responses to the marketing program

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What major physchological processes influence consumer responses to the marketing program

Transcript of What major physchological processes influence consumer responses to the marketing program

What major physchological processes influence consumer

responses to the marketing program

Perception

Learning

Memory

• Created by Rahul Palamuru, CBIT, during an

internship by Prof. Sameer

Mathur, IIM Lucknow.•www.IIMInternship.com