What kind of media institution might distribute your magazine?

IPC Media Ltd is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. It has more than 60 iconic media brands.It creates multiple platforms across many media aspects in the industry. They engage in over 26 million UK adults.

How would this media institution benefit my magazine?I feel that this will benefit my media institution because this is a big publisher brand in the UK I would like my magazine to be produced under a British company as many publishers are in the United States therefore I would be proud for a British company to produce my magazine.In addition, I feel that because they engage in over 26 billion on UK adults I feel that if they broaden their target audience with my magazine as my target audience for my magazine is for young adults it may be easier for my magazine to be advertised as it may be their only teen magazine.It will also show diversity in IPC MEDIA.

How would this media institution benefit my magazine?I think that a media institution such as Spin Media would be the best to distribute my magazine. This is because, although it already distributes music magazines such as “Spin“ . “VIBE” and the blog site “Concrete Loop”. My magazine is aimed at an audience that is targeted at young adults therefore there isn’t much of a gap in the market. In addition to this, the fact that it already distributes such well known music magazine and blog site it means that they have the necessary experience and loyal consumers who might be interested in a new branch of music magazine - “BUMP”.

As VIBE magazine was the magazine which influenced a lot of my production I think that Spin Media would be ideal as the company doesn’t have many other music magazines.

I did initially consider Harris Publications to distribute my magazine because it has over 30 influential media brands and reaches to a number of people. However, it already distributes music magazines with a very similar target audience and genre, for example “XXL”. Therefore it would be unlikely to distribute a competitor to one of its existing successful magazines.

In addition, I did consider IPC Media but during more insight of the company I feel that Spin wouldn’t be a problem as it already has magazines that are similar so there wouldn’t be a halt of the number of magazines that may sell.

Spin Media produces many productions under the entertainment industry and the music industry as it mainly produces multiple of websites.As my magazine includes a website where readers are able to access I feel that by being apart of this company I can receive a wide number of consumers not just from my magazines but from my websites.