By Joshua Burnham

WHAT KIND OF MEDIA INSTITUTION MIGHT

DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Distributors are companies how publish your product and distribute it to shops and stores all over the world.

For instance in this case looking at major distributing companies who publish magazines of different genres and purposes.

WHAT ARE DISTRIBUTORS?

EXAMPLE OF MAGAZINE DISTRIBUTORS

EXAMPLE OF MAGAZINE DISTRIBUTORS

Condé Nast’s magazines target fashion and Beauty, distributing famous and successful magazines such as; Vogue, GQ and Teen Vogue.

Music Mags magazines target primarily music magazines of a wide range of diff erent genres such as; DJ Times, Strings and Halftime.

THE DIFFERENT MAGAZINES OF DISTRIBUTORS

Bauer Media is another distributor that targets mainly music magazines but also other types of magazines as well. For example the movie magazine they distribute is EMPIRE magazine. Which is a very successful product with the distributors and the general public and target audience.

BAUER MEDIA

EXISTING BAUER MEDIA MAGAZINE PRODUCTS

Looking at all the distributors that I researched and analysed the magazine distributor that I have chosen for my product is…….

MY FINAL DECISION

BAUER MEDIA

When looking at their current media products Bauer Media mostly distribute music magazines (mostly some with the genre of rock such as; KERRANG which is one of the magazines that I based mine on).

With my genre of music for my product being rock as well it fits the companies product portfolio quite well.

Also it would be another add-on on their expansion of rock music magazines which they already publish a wide range of music magazines, so Bauer have a thorough understanding of the market.

WHY BAUER MEDIA?

Bauer Media’s target audience is similar to my target audience. With my magazine being a music one with the genre of rack, my magazine would appeal to teenagers and young adults, this is what Bauer Media’s target audience mainly is. Because most of the magazines that they distribute are ones that appeal to them like; 4music, EMPIRE, Mojo, KERRANG, Q and Match.

TARGET AUDIENCE

My Target Audience is teenagers

This is the same purpose of what I wanted my magazine to be