What kind of media institution might distribute my media product and whyTimeInc.Uk (ICP Media)(Horizontal Integration) Magazines published by them: NME (Sales figures = 172,000)

Look

Now

TV Times World soccer Selling Power: Is the merger of the UKs three leading magazine publishers (George Newnes, Odhams Press and Fleetway publications)Speciality - It is separated into three magazine divisions, each one specialising in a specific audience. Connect targets the mass market women (Teen Now, Womans Weekly) Southbank targets upmarket women (In Style, Look, Ideal Home) and Inspire targets men (NME, Country life, Rugby World)Awards Best Production Team of the Year at the Professional Publishers Association Production and Environment Awards, 2012As Times Inc. already has a magazine focused on indie music, NME, I do not think that they will be a suitable distributer for my magazine. However, they are quite successful and would most definitely get me a wide audience

Dennis Publishing

Magazines published by them: PC Pro

Mens Fitness Car Buyer Viz

Selling Power -limited Company stationed in London. It is independent but does distribute to AmericaSpeciality Mens magazines. It focuses on technological magazines such as PC Pro. Niche audiences.Awards noneI would not consider Dennis Publishing to distribute my magazine. As the company is too independent and their magazines specialised in niche products I do not think a magazine focused on something as broad as music would appeal to them. Bauer Media

Magazines published by them: Empire Kerrang (Sales figures = 284,000)

Q Pop Mojo (Sales figures = 191,000)

Selling Power: Europes largest privately owned publishing Group. The Group is a media empire that offers 300 magazines in 15 countries as well as TV and Radio StationsSpeciality Mens, Womens and Music MagazinesAwards noneAs Baer Media specialise in the music magazine publication and already have a magazine focused on the indie genre I do not think that they will be suitable distributer for my magazine as it would be redundant.

Hearst

Magazines published by them Car and Driver

Cosmopolitan ELLE

Food Network Magazine

Selling Power One of the worlds largest publishers of monthly magazines with 20 US titles and over 300 international editions

Speciality Men/ Womens magazine, focuses on niche audiences.

Awards None

Hearst Corporation would be a great disturber for my magazine. They are successful and so do not have a magazine that focuses on indie music, so there is a chance to attract a relatively wide audience.

Future Publishing

Magazines Published by them Classic Rock Computer Music Official PlayStation Magazine

Total Film

Selling Power: Distributes in the UK, AUSA and AustraliaSpecialities - Mens. Music and GamingAwards noneAs Future Publishing has many magazines relevant to my target audiences interests and specialises in the music genre I think that they will be a great disturber. This is further reinforced as I do not believe that they have a music magazine in the indie genre.

ConclusionI would choose Future Publishing as the disturber for my magazine. They specialise in music magazines so there is a good chance that they will be able to attract a wide audience via advertising. The magazine they publish fit the wants and needs of my target audience.