What kind of media institution might distribute your media

product and why?

• Our film would be distributed by a major company because it follows the codes and conventions of a horror film.

• Such as low key lighting, disturbing the equilibrium, lulling the user into a false sense of security.

• These help produce a horror film that will appeal to the most people.

• If it did not adhere to the general form of a horror film then a smaller niche company would distribute the film and it would not be as mainstream.

Marketing• Viral marketing - using different

techniques to get people talking about the film.

• These techniques involve websites with shocking news on and ‘accidentally’ releasing ‘top secret’ information and images.

• This is a useful technique because it is low budget (e.g. creating websites are cheaper than newspaper adverts and TV commercials)

Web 2.0• Web 2.0 is a good way of promoting

media.• A blog can be created as a source of

information for our audience. The audience can follow it and it keeps them up to date.

• Also, people can comment and suggest on your blog. Which helps you improve and also create a community which helps promote your media.

Our Blog• We used a blog to advertise our media

and allow people to suggest to each other by sending a link to them.

• The blog is free to run, which means it is a very efficient way to promote our media.