What it means to be an Internet of Things startup
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Transcript of What it means to be an Internet of Things startup
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Tinker London 2007-2010
Good Night Lamp March 2012
First UK distributor of the Arduino
R&D projects for corporates
A family of internet-connected
lamps.
IDII 2004-2006
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#iot The internet of things can be loosely
defined as:
1. what happens when we embed connectivity in everyday objects.
2. what happens when those objects are designed with an understanding
of the affordances of the web.
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#iot & startups
There are 2 ways of reading the current situation.
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Categories
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tinyurl.com/iotmap13
Maps
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the shape of the conversation
Hardware (open/closed)
Connectivity
(wifi, zigbee/radio, GSM)
Battery life
Standards
Privacy
Security
Insert startups
here
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Startups
Consumer Goods
Products as part of an ecology.
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4 types of startups
1. Kickstarter-addicts 2. Bootstrapping consultancies 3. Incubator babies 4. Corporate partnerships
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Kickstarter-‐addicts
Crowd-funding is being used to test the techno-centric early-adopters. Repeatedly. A mix of agencies & industrial designers who have been around the block.
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Mint Digital
ReaDIYmate & Telesound
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…formerly of Nabaztag
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Bootstrapping
People doing consultancy work to power internet of things products.
BERGcloud
Good Night Lamp
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Incubator babies
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(Psst. Same people behind both programs)
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Corporate partnerships
Bosch
GE & Quirky
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What’s missing?
Traditional funding. Telcos need to connect the dots.
Telco thingcubator anyone? (I have the url for another 2 weeks)
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Thanks. Alexandra Deschamps-Sonsino @iotwatch [email protected]