What Is Web 3.0? · What Is Web 3.0? Speakers Bonin Bough, Vice President, Global Digital and...
Transcript of What Is Web 3.0? · What Is Web 3.0? Speakers Bonin Bough, Vice President, Global Digital and...
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What Is Web 3.0?
Speakers
Bonin Bough, Vice President, Global Digital and Consumer Engagement, Kraft Foods
Neil Kataria, Co-Founder and President, newBrandAnalytics
Brad Keywell, Co-Founder and Managing Director, Lightbank; Co-Founder and Director, Groupon
John Ruffolo, CEO, OMERS Ventures
Mike Zapolin, Co-Founder, SocialExtract
Moderator
Andrew Miller, Entrepreneur and Founder, Football Nation, LLC
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Social media and search engines dominate
the top 20 list in the U.S.
Source: Alexa.com – April 13 2012.
Top 20 Sites in the U.S. Currently
1 Google 11 Blogspot.com
2 Facebook 12 Windows Live
3 Youtube 13 MSN
4 Yahoo! 14 Go
5 Amazon 15 Bing
6 Wikipedia 16 Pinterest
7 eBay 17 PayPal
8 Twitter 18 ESPN
9 Craigslist 19 CNN Interactive
10 LinkedIn 20 AOL
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Google’s top 15 global websites in 2011
Source: Google
Rank Site Category Unique Visitors (millions) Reach
1 facebook.com Social Networks 880 51%
2 youtube.com Online Video 800 47%
3 yahoo.com Web Portals 590 34%
4 live.com Search Engines 490 29%
5 msn.com Web Portals 440 26%
6 wikipedia.org Dictionaries & Encyclopedias 410 24%
7 blogspot.com Blogging Resources & Services 340 20%
8 baidu.com Search Engines 300 18%
9 microsoft.com Software 250 15%
10 qq.com Web Portals 250 15%
11 bing.com Search Engines 230 13%
12 ask.com Search Engines 190 11%
13 adobe.com Multimedia Software 160 9%
14 taobao.com Classifieds 160 9%
15 twitter.com Email & Messaging 160 9%
Top 20 Sites in the U.S. Currently
1 Google 11 Blogspot.com
2 Facebook 12 Windows Live
3 Youtube 13 MSN
4 Yahoo! 14 Go
5 Amazon 15 Bing
6 Wikipedia 16 Pinterest
7 eBay 17 PayPal
8 Twitter 18 ESPN
9 Craigslist 19 CNN Interactive
10 LinkedIn 20 AOL
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Extreme growth in global mobile data use predicted
Source: Cisco
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Number of global multi-device owners predicted to rise
Source: Cisco.
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Google and Apple see smart-phone
market-share increase Three month average, U.S. smart-phone users
Source: comScore MobiLens.
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50% of phone users use apps and the internet
Three month average, all U.S. phone users
Source: comScore MobiLens.
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Growth in total U.S. online video market
Over the last three years
Source: comScore Video Metrix.
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U.S. internet users spend almost a quarter
of their time on social networks
Share of internet time by U.S. users (June 2010)
Source: Nielsen.
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Global browsing market share by device
Source: netmarketshare.com.
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IPv6 adoption at 0.51% on April 10, 2012
Source: Google.
Total
Native
6to4/Teredo
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Regional internet registries (RIR) running out
of IPv4 addresses
Sources: potaroo.net, Geoff Huston.
IANA Unallocated Address Pool Exhaustion 2/3/2011
Asia Pacific Network Information Center 4/19/2011
The Réseaux IP Européens Network Coordination Centre 8/12/2012
American Registry for Internet Numbers 7/27/2013
Latin American and Caribbean Internet Addresses Registry 1/29/2014
African Network Information Center 10/31/2014
Projected RIR Address Pool Exhaustion Dates:
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Internet ad revenue is increasing rapidly Internet ad revenue
Sources: Internet Advertising Bureau, PricewaterhouseCoopers.
compound
annual
growth rate:
20.3%
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Trends in mobile phone use
Source: Cisco.
• Global mobile data traffic grew 2.3-fold in 2011, more than
doubling for the fourth year in a row.
• Last year’s mobile data traffic was eight times the size of the
entire global Internet in 2000.
• Mobile video traffic exceeded 50 percent for the first time in
2011.
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Trends in mobile phone use
Source: Cisco.
• Mobile network connection speeds grew 66 percent in 2011
• Smartphones represent only 12 percent of total global
handsets in use today, but they represent over 82 percent of
total global handset traffic.
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Social media = real-time customer survey
for businesses
• Unsolicited, top of mind feedback
which businesses value the highest.
• Forced transparency between end
consumer, business, and the supply
chain
• Must be harnessed in the right way
and will raise the bar for service and
execution resulting in more revenue
and more profits for businesses
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Social Guest
Satisfaction 3.0
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Social Guest
Satisfaction 3.0
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Social
Competitive
Intelligence
2.0
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Social Patient
Satisfaction 1.0
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The reality of truth clip