What is validation
30
What is validation? Hello #SWR16
-
Upload
martin-andrle -
Category
Business
-
view
74 -
download
0
Transcript of What is validation
What is validation?
Hello #SWR16
Digital Product Designer at FreelanceUX Designer at 2FRESH
Since curiosity is the thing I trust, irrational decisions drive me to love people. I am eager to improve their lives by designing things.
Martin Andrle
All you know are hypotheses
Because it leads to
Business Technology
Speculation
Business Technology
Product
People
Hypothesize - Design - Test - Learn
Hypothesize
Test
Learn Design
Already existing frameworks
Human-Centred Design
Double Diamond Design
Build - Measure - Learn Loop
They have few things in common such as
Research
Ideation
Test
Implementation
But mainly PEOPLE
This weekend we have this framework
Idea - User - Underserved needs -
Prototype value proposition -
Iterate/Pivot
Golden rule
WHY - HOW - WHAT
Idea
Get pessimistic
Get pessimistic
What are the obstacles?
How could you fail?
List these fears into the questions and find answers.
User
Conduct a research
Conduct a research
Who are your users?
What is their context?
Qualitative vs quantitative research?
Personas?
Listen more, ask less
Write down the criterias
Avoid leading questions
Be curious about their life instead of your idea
Ask about specifics in the past, don't ask about the future or opinions
Ask WHYs
Tools
Face-to-face interviews (extreme users)
Focus groups
Expert Interview
Typeform, google forms, etc.
Underserved needs
Create a value proposition
Find out value proposition
What is the context?
What are their needs?
Problem space vs solution space
Be careful about interpretation of your insights, data can be misleading
Create your MVP
Landing page
A/B test
Fake door
Prototypes
Prototype value proposition
Test it - Iterate it - Pivot it
Validation plan
Make clear why you want to test it
Define how you will test it
Just do what you need to do in order to validate it
Some tips and tools
Canvases: Validation board, Business Model Canvas, Value Proposition Canvas, etc.
Forms: Typeform, Google forms
A/B testing: Optimizely, Visual Website Optimizer
Landing pages: Canva, Webflow, Wordpress
Prototypes: Axure, Framer, Origami, InvissionApp
PPC: Social Ads, AdWords
Market research: Google Trends, Alexa
Testing: Lookback
Almost every business pivoted
