What is the scope of marketing
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What is scope of marketing ?
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Transcript of What is the scope of marketing
What is scope of marketing
?
Understanding Basics
What is Marketing? What is Marketed?
Who Markets and where?
What is marketing?
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.
What is Marketed?
Goods Services Events Experiences
Persons Places Properties
Organizations Information Ideas
Who Markets and where?
A marketer is someone who seeks a response—attention, a purchase, a vote, a donation—from another party, called the prospect.
A simple marketing system
Consumer markets
Business markets
Global markets
Nonprofit and Governmental markets
Key consume
r markets
“Marketing without design is lifeless, and design without marketing is mute”
Von R. Glitschka
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com)
Disclaimer
