What is the scope of marketing
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Transcript of What is the scope of marketing
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What is the scope
of Marketing
?
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Important Questions
✖ What is Marketing?
✖ What is Marketed?
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1.What is
Marketing?
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Marketing is about identifying and meeting human and social needs.
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Marketing is the activity, set of institutions and process for creating,
communicating, delivering and exchanging offerings that have value for customers, clients, partners and
society at large.
-American Marketing Association
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2.What is
Marketed?
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Goods
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PHYSICAL GOODS
like Cars, Trucks,
TVs, etc.
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Services
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Airlines, Hotels,
Car Rentals, Bankers, Lawyers,
etc.
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Events
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From Major Trade Shows
to the Olympics and World Cup..
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Experiences
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Like Amusement
parks, baseball camps, theme-
based restaurants,
etc.
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Persons
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Artists, Physicians,
CEOs, Lawyers, and other
professionals..
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Places
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Cities, States, regions and
even whole
nations..
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Properties
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Exchange of Real estate
or Financial property requires
marketing
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Organizations
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To help them build a strong, favourable and unique image in
society
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Information
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Production, Packaging and Distribution of
INFORMATION involves
marketing
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Ideas
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Every market offering includes
a BASIC IDEA
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Thanks!
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REFERENCES
http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpghttp://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpghttp://www.xpuo.com/img/9566252473_762b840fbf.jpghttp://www.i-tecindia.com/images/services.jpghttp://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_events_1366x768_68503.jpg?format=1500whttp://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpghttp://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpghttp://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpghttp://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg
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DISCLAIMER
Created by Animesh Agarwal, IIT BHU, during an internship
by Prof. Sameer Mathur, IIM
Lucknow