A new study by Showpad and Demand Metric of 244 sales and marketing professionals reveals the true impact of a bad sales experience, and how disconnects between sales and marketing can negatively affect sales.

WHAT IS THE COST OF ABad Sales Experience?

of respondents regularly have bad sales meetings

60%

of bad sales experiences result in loss of revenue

HAPPENS OFTEN LOST REVENUE LONG ROAD TO RECOVERY

of respondents need a minimum of 3 months to

reopen a sales conversation

70%72% $

The Impact of a Bad Sales Meeting

SALES SAYS... MARKETING SAYS...

MARKETING LACKS:

• customer insight

• sales process understanding

• alignment with Sales

SALES LACKS:

• empowerment to negotiate

• responsiveness

• alignment with Marketing

Sales & Marketing are Out of Sync

76%64%

NOT EFFECTIVE VERY EFFECTIVE

and Collateral Effectiveness is Debated

Let's end CONTENT STRUGGLE and provide ACTIONABLE INSIGHTS to make

Sales and Marketing Work Better Together.

but Collaboration Increases Revenue