Do you really want to end up in court because of social media?
What is social media really about ?
-
Upload
riku-vassinen -
Category
Documents
-
view
3.153 -
download
0
description
Transcript of What is social media really about ?
N2 Social media HUB
What is social media really about?
What do we really mean when we talk about social media?
1. Social browsing: Facebook is
theInternet.
2. Social company:
Decliningeffect of
traditionaladvertising.
3. Social service:
Rising importance of
personal customer service.
4. Social business: Enhancing business
processes with collaboration.
Goal of social media is to make people to recommend your company, brand, service or product.
1. Social browsing: Do you trust more Google than your
friends?
2. Social company:
When was the last time you
recommend an ad?
3. Social service:
Is there any idea to outsource your relation with customer?
4. Social business: Why our intranet
cannot be like Facebook?
RECOMMENDATION
“Recent research suggests that Facebook is overtaking search engines in terms of "time spent" on the web. Want to see where the trendline is heading?
Take a look at young female Facebook users, who spend as much as 5 hours on the site per day—and almost no time on the wider web.”
http://www.fastcompany.com/1700619/why-facebook-browsing-annihilates-web-browsing?partner=homepage_newsletter
Social media 2008
Social media 2010
SOCIAL MEDIA IS NOT MORE THAN FACEBOOK.
FACEBOOK IS MORE THAN SOCIAL MEDIA.
IT IS THE NEW STARTING PAGE OF THE INTERNET.
FOUR IMPLICATIONS TO FOLLOW.
1. Social Browsing and applications are the new Web.
2. Shift from advertising to recommendation continues.
3. Customer service situation will be the most important marketing
opportunity.
4. Social media can help the wholeorganization.
InnovationR&D
Sales
Internal & external
collaboration
Communication&
content
CRM
Customer service
Internal marketing
HR
ServicesSocial
Building bricks of recommendation
Content Customerservice
Constant communication
Customer insight & behavior
Collaboration
Customer word-of-mouth & recommendation
5 ways to generate recommendations1. Make kick-ass products that people love.
2. Answer to your customers questions. Negative comments should not be feared, but embraced.
3. Create compelling content with customer in the center.
4. Change your mindset from marketing to service.
5. Make recommendation technically as easy as possible.