Do you really need a social media policy?
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Transcript of Do you really need a social media policy?
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Mic AdamSocial Networking Conference
Paris -17/9/2010
Do you really need a social media policy?
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What do these have in common?
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It is not happening....
• Studies in UK (Wildfire Pr) and B (Vanguard Leadership)
• Only 25% indicate on their website they have social media profiles
• Only 45% of tweets @companies answered
• Under 5% of customer Facebook posts answered
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Social Media in your company...
Social networks are being blocked
Social networks are open
Guidelines are needed!
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Only 1 in 3 has one!
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Who is in charge?
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What is your company’s philosophy
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Handling Conflict
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Bandwidth Security
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Effectiveness of a policy
Vanguard Leadership March,2010 (c)
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Conclusion
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3Awareness
BuildingSocial MediaMonitoring
Social Media Policy
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Process to implement aSocial media plan and policy
AwarenessBuilding
InventorySocial Media
PolicyTraining Monitoring
Goals, Objectives,
strategy
TeamsAmbassadors
Project: define – roll-out
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Connect with me!
Vanguard Leadership (c) - September 2010
be.linkedin.com/in/micadam https://twitter.com/micadam
http://bit.ly/cPdiom http://micvadam.wordpress.com
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Want to know more?
Contact me Mic Adam – Vanguard Leadership
Phone: +32 478 50 41 35
What can I deliver to you?
• Social Networking Inventory Service
• Social Networking Policy Creation
• Social Networking Awareness Building
• Social Networking Training and Education
• Social Media Monitoring OutsourcingVanguard Leadership (c) September 2010