What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
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Transcript of What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
Presented by Brian Fanzo @iSocialFanz
May 5, 2015Social Media Webinar
Meerkat & Periscope Tips & Use Cases!
Change Evangelist Technology & Social Business Millennial
Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs
Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for:▪ Social Business, Digital Marketing, Community Engagement,
Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.
Partner of Broadsuite Media Hub:▪ Host #SbizHour & #CloudTalk Twitter Hangout Chats
▪ Co-Host #SMACtalk Live Podcast
▪ Host #iSocialTalks Podcast
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@iSocialFanz – Talks Fast & Tweets Faster
Feb 27th
iOS only with browser commenting
New Users (after March 14) must manually follow other streamers!
Android Beta May 2015
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March 26th
iOS only browser viewing no comments
New Users can automatically follow all twitter followers
Android Beta TBD
Mobile Enabled with 1-Click
Cell Phones are powerful enough to stream
Data Networks are strong enough
Integrated & Published to existing social
network (Twitter)
Live Comments on Screen create engagement
between audience & streamer in app on
mobile device!
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MEERKAT
Startup Flexibility
Updated Frequently
Basic User Interface
Comments posted to Twitter
Gamification Focused
Schedule Posts
Allows #Katch to save
videos if streamer wants
PERISCOPE
Twitter Backed
Professional User Interface
Seamless Video Experience
Allows Private Streams
Comments can be limited to
follower Only
Videos viewable for 24
hours after stream
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Backstage or Behind-the-Scenes Access
Q & A with the Community
Breaking Exclusive News
Product Release Announcements
Omni-Channel w/ Hangouts / Webinars
/Virtual Events!
Comment & Engage in Community &
Partners Live Streams
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The Apps and Technology will change but a strategy for video & live events is key.
What can & can’t be put on video? How do we make sure people around the live video
understand it’s live and broadcasting? What types of content would our audience like to
see? (Think like a fan) Who else can we empower to create video and
streams? (Influencers, Different Locations/Departments)
DON’T OVER THINK VIDEO!20
You can Schedule Meerkats24 hours in advanced!
Meerkat has open API which allows other apps & software to leverage & support the community!
You can RT Streams to Twitter
Comments you can post to twitter or toggle off.
You can custom your end of stream message.
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Hearts are from viewers who tap the screen
showing they like the stream
Share Stream with Followers
No Prescheduled Posts
Initial Live broadcast is posted to twitter
Comments visible during replay of video
Replay of video available on app by followers
for 24 hours after stream.
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Brian Fanzo
@iSocialFanz
703-659-5018
Podcasts: SMACtalk & iSocialTalks
www.iSocialFanz.com
www.MillennialCEO.com
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