Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
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Transcript of Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Snapchat
Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat
by Sharon Dawson
@TheeDesign
“Millennials are selfishconsumers
of social media”
Quote by Justin Lafazan from DMFB 2015 Conference
•Phone next to them when sleep
•On desk at work
•On table during meetings
•Average attention span: 8 seconds
Millennials
Where should I spend my time
Meerkat vs Periscope
Live Streaming
•Post when people can view
• Interesting
•Needs to be watched NOW
•Great for sports, political rally, breaking news
Meerkat
•Darling of SXSW
•Blocked by Twitter when Twitter bought
Periscope
• iPhone only
Periscope
• Saves broadcast after over, so people can view
later
• iPhone and Android
• Being adopted by celebrities & events
• CNN Royal Correspondent Max Foster for Princess
Charlotte’s birth
Winner: Periscope
• Integrates with Twitter
•Save broadcast afterwards
Keep an eye on YouTube to make a big play in this space
Vine vs Instagram
Vine vs Instagram
Vine Instagram
20 million users 130 million users
6 seconds 15 seconds
Loops videos Plays video once
No filters 13 filters
Share on Vine, FB, Twitter Share on FB, Twitter,
Tumblr, Email
Winner: Instagram
•Millennials 2nd most popular social network
•Use existing account
•Filters for videos
•More time allotted – 3 to 15 seconds
Where should I spend my time
Snapchat
Build Your Story
•31 Character Limit
Users
•Majority between 13 to 25
•70% are female
•2/5 of 18 year olds use it multiple times a day
Snapchat
•Private
•Add via smartphone only
•Must take pics in app
•No hashtags
•31 Character limit
Brands
•Taco Bell
•MTV
•Sour Patch Kids
•The Voice
•Grub Hub
Users
•Ages 18-34
•90% of users are under 35
•68% female
•23% of teens says is favorite social media
•#hashtag
•Add via smartphone only
•No ads allowed
•3-15 second videos
Brands
•National Geographic, Victoria’s Secret, Nike,
Forever 21, Starbucks
•Videos: MTV, NBA, GoPro, Wendy’s, HBO’s
Girls