What is competitive intelligence

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What is Competitive Intelligence?

Competitive Intelligence is a necessary, ethical business discipline for decision making based on understanding the competitive

environment.

Put simply, it reduces the chances of surprises.


What is Competitive Intelligence?

• Offers insight:

• About other businesses that may have a significant impact on your business

• Direct competition that you encounter on a daily basis

• Indirect competitors who offer a substitute product


Why Competitive Intelligence?

• The pace of development & the growth of global trade mean your business environment changes more quickly than ever before.

• You can no longer rely on instinct or intuition when making strategic business decisions.

• The consequence of making one wrong decision may see a company go out of business.


Competitive Intelligence Can Help

“Merck anticipated and out-manoeuvred the competition, resulting in saving approximately

$200 million to the bottom line - so far."

Clifford Kalb - Vice President of pharmaceutical firm Merck


What It Can Do For You

• Evaluate your performance• Identify (& exploit) competitors weaknesses• Address competitor strengths• Support decision making• Risk management• Innovate• Identify new customers & segments• Keep business planning focussed


What You Need To Know

• Who are your competitors?• What do they offer?• What is their pricing policy?• Who are their customers?• How do they promote themselves?

• Who are their suppliers?

• How financially secure are they?• What kind of organisation are they?• What are their strengths & weaknesses?• What is their strategy?


For More Information

• Contact Graeme Dixon on 07866 263078

• [email protected] or• [email protected]

• www.castcsi.co.uk

• www.aimstrategic.com

mailto:[email protected]

mailto:[email protected]

http://www.castcsi.co.uk/

What is competitive intelligence

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