Knowtec: Competitive Intelligence
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Transcript of Knowtec: Competitive Intelligence
Knowledge doubles every 2 years
Forms of interaction multiply and
generate more information
More sourcesAt what cost?
Are they credible?How to monitor them?
What do you do with the
information?
Are always followed by doubts
Decisions without correct information
And if...
...strategically important information came earlier to the
right person at the right time ... ?
This is the objective of Competitive Intelligence
...we use the process of Competitive Intelligence for...
Competitivity = Obtain a position of strength
Inteligence = Create actionable information
...competitive intelligence is the process of:
Identification of
Information Needs
Collection and monitoring
Analysis Dissemination Feedback
StrategicProjectionsReports
SituationAnalysis
ActionPlan
Alerts ExecutiveSummary
Client Research Collection and Organization
Analysis Dissemination
1. Evaluate the business or sector2. Identify doubts
3. Learn the essential business themes4. Organize in hierarchies
5. Prioritize zones
Identification of Information Needs
1. Identify sources2. Monitor the market
3. Collect the information4. Organize
Collection / Monitoring of Secondary Sources
1. Identify sources 2. Search for trustworthy sources
3. Obtain information5. Organize
Collection / Monitoring ofPrimary Sources
www.flickr.com
1. Evaluate2. Analyze
3. Develop the competitive intelligence product
Analysis
www.taggalaxy.de
Dissemination
1. Distribute to the right people2. Make the findings actionable
3. Evaluate the results
Products generated bycompetitive intelligence
ProjeçõesestratégicasRelatórios
• Simple
• Fast answers
• Directed at the decision-makers
• Easy to read and apply
• News, project approvals, changes to legislation, entrance of new competitors.
Alerts Action Plans ExecutiveSummaries
Scenario ProjectionReportsSituation Analysis
ScenarioProjectionsReports
SituationAnalysis
ExecutiveSummaries
Action PlansAlerts
• Short, medium, and long-term alternative strategies •Based on Key Intelligence Questions (KIQ’s) and Key Intelligence Topic (KIQ’s)
• Opportunities and Threats
• Clear and Objective
ScenarioProjectionReports
SituationAnalysis
ExecutiveSummaries
Action PlansAlerts
• Responses to the KIT’s and KIQ’s • Scenario or event analysis
• Detailed information presentation
• Development of intelligence about information
ScenarioProjectionReportsSituation Analysis
ExecutiveSummaries
Action PlansAlerts
• “As is” portait of a KIT or monitoring-zone • Key-topics summarize the document
• Evaluation of present scenario
• Deep, detailed, and comprehensive evaluation
• Correlation between diverse information
ScenarioProjectionReports
SituationAnalysis
ExecutiveSummaries
Action PlansAlerts
• Specific decision-making • Summarized by key-topics
• Answer the five W’s – what, when, who, where and why
ExecutiveSummaries
Action PlansAlerts
ReportsScenario
ProjectionSituationAnalysis
• Document with methodological basis and high degree of analysis• Past trends for projecting the future• Scenario construction
• Thematic• Exploratory• Prescriptive
• Risky, moderate and conservative
Tools and Competencies
1. Multi-disciplinary team
2. Specialist-generalists
3. Development of primary and secondary sources
4. Knowledge dissemination
5. Tailor-made intelligence process
6. Strategic tools
7. Software development
Competencies
Ferramentas1. Intelligence
1. Media monitoring and news evaluation2. Categorization system3. Intelligence Tree
2. Knowledge Management1. Intranet2. Corporate Portal3. Wiki
3. Project and Process Management1. SCRUM2. BPMN
Tools
For building a solution
To see further
With precision
Globally
A position of strength