What is C-Suite Marketing?
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What Is C-Suite Marketing?
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We all have those “dream clients” that we
would LOVE to build relationships with…
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But how do we get in front of them in the
first place?
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For our own clients, we use our C-Suite
Marketing Methodology.
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C-Suite Marketing is simplythe art of targeting specific senior decision makers in
targeted companies.
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This methodology can help you to:
1. Generate Leads2. Nurture Opportunities3. Build Thought Leadership
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There are a few hurdles that you need to be okay with…
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1. The c-suite rarely engages with vendors so you will to build an independent brand.
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1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
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1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.
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1. The c-suite rarely engages with vendors so you will to build an independent brand.
2. The c-suite takes time to engage so you will need to invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.
4. The c-suite doesn’t care about you and how amazing your product is.
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If you’re okay with these, then let’s get started with some key
principles:
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Focus on relationships based upon value.
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Focus on relationships based upon value.
Everything you do should serve your target audience. Focus on
the content.
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Bring something different to the table.
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Bring something different to the table.
Can you challenge them and show them a different way of
doing things?
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Most importantly: be independent.
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If you come from a position where it’s obvious you’re trying
to make a deal then you’ll quickly get shot down
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Your messaging also needs to be relevant and speak their
language.
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You can do this by creating an independent brand, separate
from your organisation.
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You need to be able to bring your target c-suite executives in
a face-to-face setting.
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And the process needs to be lead start-to-finish by one sole
contact.
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And the process needs to be lead start-to-finish by one sole
contact.
A fragmented funnel involving different people won’t work
here.
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One of the most effective ways of achieving all of this is to
create a Club Environment.
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Case Study time!
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We developed “The Ortus Club” for NetSuite.
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The goal here was to boost thought leadership and
generate extremely high-quality leads in current and
future target markets
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The Ortus Club was built to explore and debate upon
increasing visibility and growth within their target c-suite executive’s organisations
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The club attracted serious players in the retail and other industries and developed a 6-
figure pipeline…
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The club attracted serious players in the retail and other industries and developed a 6-
figure pipeline…
All within 8 weeks!
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Click Here To Read The Full Case Study
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Once you create a club and bring your target CxO’s into an exclusive environment you can create relationships based on
intimacy.
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You position yourself as someone who can solve this
person’s challenges and they’ll become much more receptive
to listening to what you have to say.
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Learn more about the C-Suite Marketing Methodology:
www.seraphscience.com