A Product Innovation Strategy for Your Business: What Markets ...
What is Business Strategy ?
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Transcript of What is Business Strategy ?
SOME COMMON MISTAKES:
Be #1 in our market ….Pursue a global expansion….Have unmatched customer
service….etc
Components Overview :
Where are we going? The future. The dreams.
Who are we as a company? What we do. Why we exist. Our purpose. Values.
What are going to do to achieve our objectives? How are we going to get there?
Vision
Mission
Strategy
Example: Business
Components
Canadian
Intellectual Property
Office
https://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr03475.html
Example: Strategy
vs Tactics
• Planning • Large Scale • Why • Difficult to Copy • Long Term
Frame
• Doing • Small Scale • How • Easy to Copy • Short Term
Frame
70% of employees don’t understand their company strategy
Forbes “When CEOs Talk Strategy, 70% Of The Company Doesn't Get It”, 2013
To make sure all employees understand the Business Strategy,
we need to make sure that it clarifies the following:
1. Key Drivers
Value proposition
to differentiate our products:
1. Product Differentiation 2. Cost Reduction
2. Challenges: Internal
What capabilities do we need to be the best in the market at delivering our value proposition ?
3. Must-Win Battles
Define battles that a company needs to win in the next 2 to 3 years to
overcome obstacles to value creation
The “Strategy Trap” for successful companies:
Exploitation Get cash for growth
Exploration Find new wining products business models
FAILURE ? Companies
need to balance current
strategies with the
discovery of new ones
FAILURE because
overtime as Companies
focus more on
Exploitation
The Strategy Trap for successful companies:
1 / 3 firms become trapped in just a 5 year period
Exploitation
Exploration
FAILURE overtime.
Companies focus
more on exploitation
7 / 10 firms can’t escape the trap
Exploitation
Exploration
FAILURE overtime.
Companies focus
more on exploitation
Business Strategy
Takeaways
3. a Strategy fails because companies focus on mainly in Exploiting instead or Exploring
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Testimonials
“Jonathan is a very experienced and highly skilled
executive… a great knowledge about both strategic and
managerial issues, with an international approach. He is
highly recommend as a leader, capable to motivate and
improve performance of his teams, and as a business
developer. And definitively, he is a person you can trust.“ Francisco Martinez
CEO
“Jonathan is a very results-oriented persons, a natural leader
and someone that makes his team really perform
efficiently.”
Eduard Fernandez Executive Director
Source: Linkedin.com/in/jonathandonado
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Contact Info
Linkedin.com/in/jonathandonado
Thank You
www.branded.me/jonathandonado
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