What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

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#SMX #12A @PatrickStox If You Build It, They Will Come. WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD THE SITEMAP?

Transcript of What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

Page 1: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

If You Build It, They Will Come.

WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD THE SITEMAP?

Page 2: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 3: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Machine Learning Natural Language Processing Toys

Page 4: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Machine Learning Natural Language Processing Toys

Concepts + Entities

Page 5: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Machine Learning Natural Language Processing Toys

Concepts + Entities

FAIL

Page 6: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Search  Term    

Part 1 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 7: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Search  Term  Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages  

 

Part 1 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 8: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Search  Term  Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages  

 

Co-­‐occurrence              Co-­‐occurrence            Co-­‐occurrence    

 

Part 1 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 9: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Search  Term  Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages  

 

Co-­‐occurrence              Co-­‐occurrence            Co-­‐occurrence    

Keyword  Relevance  +  

Term  Frequency  from  Top  50  Pages  

Keyword  Relevance  +  

Term  Frequency  from  Top  50  Pages  

Keyword  Relevance  +  

Term  Frequency  from  Top  50  Pages  

 

 

Part 1 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 10: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Silo Structure

Page 11: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Down The Rabbit Hole Every Topic, Every Subtopic

Image + Bullets Sample Slide:

Click  content  icons  to  add  images,  charts,  video,  tables,  etc…      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 12: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Tip Of The Iceberg

Site Structure

Pages

Page 13: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =  

 

Part 2 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 14: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =    

Keyword  Groups  With  Volume  =  

Part 2 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 15: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =    

Keyword  Groups  With  Volume  =    

Prioritized  Pages  

Part 2 Of 2 Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 16: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 17: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Let’s Take A Silo

Page 18: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

A Silo With Subpages

Page 19: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Take One

Page 20: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Product A How To (170)

Warranty (90)

VS (40)

Pricing (70)

Product A VS Competitor 1 (20)

Product A VS Competitor 2 (20)

Product A VS Competitor 3 (0)

Product A Price (10)

Product A Cost (20)

Cost of Product A (40)

How To Use Product A (100)

How To Use Product A To Do XZY (20)

How To Do ABC in Product A (50)

Product A Warranty (50)

Product A Lifetime Warranty (20)

Does Product A Have A Warranty? (10)

How Long Is Product A’s Warranty? (10)

Page 21: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

SEO  >    Content  Marketing  >    Content  Strategy  >    Editorial  Calendar  >    How  To  Create  An  Editorial  Calendar  

A Real Example

Page 22: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

Page 23: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

A Silo With Subpages

Page 24: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Watch  Out  For  Trash    And  Terms  Already  Used!  

SEO Part 1 Keyword Relevance relevance   text  0.964978   SEO  consulting  services  0.943662   link  building  

0.919708   search  engine  optimization  0.803406   on-­‐page  optimization  0.799355   search  marketing  

0.772697   SEO  strategy  development  0.768355   development  team  

0.73965   link  development  strategy  0.692796   common  sense  strategy  

0.692516  engine  optimization  services  

0.683752   search  marketing  success  

0.675992   search  marketing  industry  0.674002   Link  building  audit  

Page 25: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

SEO Part 1 Term Frequency

Keyword   Occurrences  #  of  Sites   2  Keyword  Phrase   Occurrences  

#  of  Sites   3  Keyword  Phrase   Occurrences  

#  of  Sites  

seo   1893   46   search  engine   489   40   search  engine  op4miza4on   157   28  

search   1487   44   search  engines   275   30   search  engine  rankings   17   12  

content   1001   40   engine  op4miza4on   158   28   major  search  engines   13   8  site   750   40   social  media   253   27   terms  of  service   11   8  

engine   496   40   link  building   99   22   search  engines  google   8   8  

marke4ng   905   37   content  marke4ng   141   19   social  media  marke4ng   21   7  

google   1429   36   online  marke4ng   69   15   search  engine  marke4ng   15   7  contact   91   36   google  search   58   12   search  engines  work   7   7  

website   614   35   search  marke4ng   38   12   search  engine  op4misa4on   16   6  web   474   34   organic  search   21   12   piece  of  content   13   6  

Page 26: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Content Marketing Part 1

Page 27: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Content Strategy Part 1

Page 28: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Editorial Calendar Part 2 Create  Editorial  Calendar   30  Editorial  Calendar  Best   60  Editorial  Calendar  Blog   80  Editorial  Calendar  Content   40  Editorial  Calendar  Example   120  Editorial  Calendar  Excel   30  Editorial  Calendar  Free   30  Editorial  Calendar  Ideas   10  Editorial  Calendar  Magazine   1310  Editorial  Calendar  Media   180  Editorial  Calendar  Online   30  Editorial  Calendar  Sample   40  Editorial  Calendar  Software   220  Editorial  Calendar  Template   2160  

Editorial  Calendar  Wordpress   220  

 Editorial  Calendar  Best  

best  editorial  calendar   50  best  practices  for  editorial  calendar   0  editorial  calendar  best  practices   10  

Editorial  Calendar  Best  Total   60  

Create  Editorial  Calendar  

create  editorial  calendar   20  how  to  create  an  editorial  calendar  for  social  media   10  how  to  create  an  editorial  calendar  using  trello   0  

Create  Editorial  Calendar  Total   30  

Page 29: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Editorial Calendar

Software (220)

WordPress (220)

Create (30)

Example (120)

Create Editorial Calendar (20)

How To Create An Editorial Calendar For Social Media (10)

Editorial Calendar Example (110)

Example of Editorial Calendar (10)

Best Editorial Calendar Software (10)

Editorial Calendar Software (210)

Editorial Calendar For WordPress (20)

Editorial Calendar WordPress (140)

Editorial Calendar WordPress Plugin (10)

WordPress Editorial Calendar Plugin (50)

Editorial Calendar Part 2

Page 30: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

What Can You Do With This Information?

Page 31: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Build  An  Amazing  Sitemap  

What Can You Do With This Information?

Page 32: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Every  Topic  Every  Question  

What Can You Do With This Information?

Page 33: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Semantics  

What Can You Do With This Information?

Page 34: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

Evergreen  Content  Strategy  

What Can You Do With This Information?

Page 35: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

PPC  

What Can You Do With This Information?

Page 36: What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

#SMX #12A @PatrickStox

SEE YOU AT THE NEXT #SMX

THANK YOU!