What Do Investors Look For
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What do investors look for Echelon Vietnam Satellite 2013 Apr 17, 2013 @jpaine [email protected] paine.co
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"What Do Investors Look For" by Jeffrey Paine, Founding Partner, Golden Gate Ventures Presented at Vietnam Satellite 2013 More information: e27.co/echelon
Transcript of What Do Investors Look For
What do investors look for
Echelon Vietnam Satellite 2013 Apr 17, 2013
@jpaine
[email protected] paine.co
You are changing the world, not us (investors)
There are founders & there are everybody else
Lack of a big enough market who loves your product
Shitty Ideas Lifestyle Businesses High Growth Companies
95%
Product Sales
B2C B2B Marketplaces B2B2C
Hyper local Regional Global
Friends/ Family Angel/Seed Funds Series-X (Serious) – Institutional Funds
+ 4 more…and 3-4 more identified
Investment focus
Southeast Asia (primarily) Consumer Internet Mobile Casual/ Mobile Games Infrastructure Software as a Service (b2b…) ...others...
Our network
Limited Partner Network Personal Network
goldengate.vc/partners goldengate.vc/mentors
Value add (as a firm) Follow-on Capital / Exits
Product (User Experience, Marketing, Growth Hacking, PR)
Recruiting
Customer/Partner/Mentor Introductions (Silicon Valley, Southeast Asia, rest of Asia bridging)
In short.. we make stuff happen southeast asian style
We say no >95% of the time
We know through (pattern recognition) but
the truth is, we really don’t know
So what do we look for?
Talent
Market Traction
Talent
No assholes*
Obsessed with product* Hustler
Never say die Get drunk with
Market
New or Differentiated*
Problem + Right Audience
Traction
Problem + Right Audience
Launched with Product Market Infatuation Fit*
Product Market Infatuation Fit
A product that satisfy a
market with engagement data + sustainable growth
that shows “yearning love”
4 Hacks for you
Know all three types of investors. Hustle to know them, get advice. Show them your progress Focus on Pre-Built Demand (but new & unique, have a clear differentiation) Make users love your product (launch fast) Then ideate more and think bigger
4 investor look outs for you Investor is not fascinated about your product Person to person chemistry is out of whack*(call test) Do not network and hustles for you
Terms are too weird or uncomfortable – gut feel
In conclusion we are looking for: "Nice cockroaches with steel balls
who understand their users well and hustle to deliver highly engaging products that they love and adore."
