Getting Funded What Angel Investors look for in an Entrepreneurs Presentation

www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels

G e tti n g F u n d e d – W h a t O u r M e m b e r s L o o k F o r I n A P i t c h

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• I am Gerard Buckley– Founder & CEO of Jaguar Capital an Advisory Practice for Growth

Companies in Governance, Financial Management & Financial Structuring– Chairperson of Board of Directors, Maple Leaf Angels Corporation &

Investor in eight early stage companies– Certified Corporate Director of the Institute of Corporate Directors– Previously Entrepreneur in Residence with Incubes (An Internet Company

Accelerator)– Member of Small & Medium Enterprise Committee of The Ontario

Securities Commission– Investment Committee of MSV University, Halifax, NS– 32 yr. Career with Scotia Capital as a Financial Risk Management Advisor to

Fortune 200 Companies: Rogers, Irving Group, Empire Co., Four Seasons, Bruce Power, OPG, Province of Ontario, Ford etc.

Who Am I


Agenda

• Introductions• Angel Audience• Your Personality• Short and Powerful• Recommended 10 Slides• Q&A



• They are experienced and have seen many pitches

• You have 10-15 minutes to present

• Focus on getting everyone’s attention from the beginning

• Put yourself in their shoes while preparing your pitch

Angel Audience


• The most important aspect of getting funding is the quality of the people involved in the business– Credible vision about how you will be successful– Personal pride in what you are doing– Passionate about your solution– Straightforward to deal with– Persistent but flexible approach– Your ability to be specific is critical

It’s All About You!


• Ten slides at most• Use everyday language and focus on benefits• Realize that our investors are interested in how they can exit• Cover the major elements of your business model• Be candid about areas that are “works in progress”

• Have a strong close

Short but Powerful Pitch


• Founder bios• Other key personnel• Key required hires and rationale

Slide 1: People


• What is the problem and who has it?• Is this a pain point solution or an unmet need?• Business or consumer with specifics about their

profile• Who is the user? Is there a different buyer?• How big is this market? Is it growing? How big will it

be in three years? Cite any applicable third party sources

Slides 2 & 3: Market Need or Problem Solved


• Combination of what it is and needs met• Describe your product/service• Major customer benefits• Describe pain points it cures or gain points it creates• How is the customer solving this problem or meeting this

need today?• Summary of competition

Slides 4 & 5: Your Product/Service


• Pricing Model Overview– Who is paying?– What is the price point?– Subscription or one time?– Additional revenue streams?

• Marketing Approach– Quick comments on creating demand

• Sales Model– What is required for you to succeed in

terms of sales activities

Slide 6: Go-to-Market


• Revenue over the last twelve months• Number of active customers• Number of prospects that have seen the solution• Current sales funnel• Partner activity/endorsements

Slide 7: Traction


• What needs to happen over the next 12-18 months for you to be successful?

• Product Development• Sales• Marketing• Operations

Slides 8 & 9: Critical Success Factors &

Milestones


• Provide three year projection of sales• What is your pre-money valuation?• State any previous raises• Current burn rate• What is your ask for this round?• Use of proceeds should match Critical Success Factors

slides• Describe potential exit strategies

Slide 10: Financials and Exit

Maple Leaf Angels - Connects

Our mandate is to connect experienced, accredited investors, and the brightest, most passionate entrepreneurs in an effective investment process.


CONTACT


APPLY FOR FUNDING

http://www.mapleleafangels.com/fundingapplication

Contact InformationGerard Buckley, BBA, FICB, ICD.DManaging DirectorJaguar Capital Inc.(C) 416-884-9522(W) 416-646-6789

[email protected]@mapleleafangels.com

www.jaguarcapital.ca

Twitter: @jaguarcapital Twitter: @gerardbuckleySlideshare: Jaguar Capital


mailto:[email protected]

mailto:[email protected]

http://www.jaguarcapital.ca/

Getting Funded What Angel Investors look for in an Entrepreneurs Presentation

Small Business & Entrepreneurship

Transcript of Getting Funded What Angel Investors look for in an Entrepreneurs Presentation