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Every connection is a new opportunity

What can social media do for you and your employer?Aneta HallSocial Media StrategistPitney Bowes2/26/2010Every connection is a new opportunity

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Social media is the biggest shift since the industrial revolution. FACTS:96% of Generation Y have joined a social network.Social media has overtaken porn as the # 1 activity on the Web.If Facebook were a country, it would be the worlds fourth largest.80% of companies are using LinkedIn as their primary tool to find employees.Wikipedia has over 13 million articles.There are 2000 million blogs.No. 2 largest search engine is YouTube.34% of bloggers post opinions about products & brands.25% of search results for the worlds top 20 largest brands are links to user-generated content.78% of consumers trust peer recommendations more than mainstream media.24 of the 25 largest newspapers are experiencing record declines in circulation.Online students outperform those receiving face to-face education. More stats: http://www.youtube.com/watch?v=sIFYPQjYhv8

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What can social media do for the enterprise?EXTERNAL social media

INTERNAL social media

MarketingBrand awarenessNew channels for content placementBuilding web trafficSearch Engine Optimization (SEO) SalesFinding qualified prospectsLead nurturingBuilding connections socially Public RelationsExternal stakeholder communicationBrand reputation / crisis managementEngaging w/ new media influencers

R&DCrowd sourcing for product. devel.Competitive analysisMarket research CRMSocial Customer ServiceCommunity SupportCustomer engagement

HRTalent sourcing & acquisition Drive cultural change e.g. Inside Dr.s bag (internal blog) Enhance productivity e.g. wikis, project workspaces Enable collaboration e.g. instant messenger, web conferencing Eliminate silos e.g. PB Yammer Innovate & Ideate e.g. PB IdeaNetDrive cultural changeEnhance productivityEnable collaborationEliminate silosFoster bottom-up innovation

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The process of corporate social media adoptionStandards Dev. & TrainingSocial Media GovernanceSocial Media monitoringSocial Media Metrics

Social Media Usage PoliciesBranding StandardsCrisis Management planningIndividual channel guidelinesSocial Media Training

Social Media CouncilPolicy and Standards reinforcement

Social Media StrategySocial Media strategy developmentBusiness Unit Social Media strategy consultation

Monitoring & Measurements

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What can social media do for YOU?PERSONALStay in touch w/ family & friendsShare content (pics, video)Communicate in real/near time PROFESSIONALEstablish your professional brandCreate/publish contentDevelop & nurture professional relationships & networksInteract w/ expertsBe found!

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What does Google (Facebook, MySpace, etc.) say about you?Your name hereFacebook searchImage searchYouTube search

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More information and action itemsARTICLES to readHow to Social Network Your Way into a Job http://hotjobs.yahoo.com/career-articles-how_to_social_network_your_way_into_a_job-1133 How Social Networking Affects the Student Life Cycle -- From Applicant to Graduate http://chronicle.com/blogPost/How-Social-Networking-Affects/4627

COMMUNITIES to joinPitney Bowes Facebook Fan page :) http://www.facebook.com/pages/Pitney-Bowes/88676067555 Undercover Recruiter Fan Page http://www.facebook.com/theundercoverrecruiter

BLOGS to subscribe toLinkedIn for Students http://blog.linkedin.com/category/students/ Mashable (social media marketing, news) http://www.mashable.com

SOCIAL MEDIA tasksSearch Google (Google images, YouTube, Facebook, etc.) for your nameSet up a LinkedIn profileSet up Google Alerts for your name and topics of interest Aneta HallEmailAneta.Hall@pb.comBlog: www.AnetaHall.com Twitter:@anetaHFacebook:Facebook.com/AnetaHall

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Every connection is a new opportunity