What you can do with social media
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What you can do with Social Media It is more than just Twitter and Facebook January 2011 – Rick Mans – Social Media Lead
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It is time to realize that social media is work and will help us to do our work in a different / better way.
Transcript of What you can do with social media
What you can do with Social MediaIt is more than just Twitter and Facebook
January 2011 – Rick Mans – Social Media Lead
What is your work?
Meetings and emails?
Social Media isn’t work
Is it?
Social Media is:
Human interaction in a virtual world
Social Media isn’t work
is work
is work
is work
is work
is work
It is work
Time Spent by work type
Relationship Management
12%
Collaboration43%
Knowledge Work38%
Business Processes7%
About meetings
Are about old news
Are not interesting for everybody
Are just for the manager
Kill your meetings
Save 75% of your time
1 meeting, 2 hours 10 persons
Would result in saving 750 hours
IM helps IBM saving $780K p/m in
phone usage alone
Web conferencing helps IBM to save
$6M per month in travel costs
Using a wiki reduced email with 90%
in a Capgemini project
Since we use Yammer, our Global CTO
has 40% less email
You can organize, without
organizations
Flocking
Networks win
Organizations using Social Media had
18% revenue growth(organizations that didn’t use social media had a 6% decline)
Share
Will it Blend?
Results?
20% increase in sales
P&G was able to use this community to market feminine hygiene products in a subtle way to an audience that doesn't want to talk
about them.
What's very interesting to note is that P&G found community building to be four times more effective than traditional advertising.
Social Media is work
Social Media works
Rick MansPapendorpseweg 100 UtrechtThe Netherlands
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
