WHAT ARE THE MAIN SOCIO-CULTURAL TRENDS AND THE …€¦ · peclers seasonal trends• creative...
Transcript of WHAT ARE THE MAIN SOCIO-CULTURAL TRENDS AND THE …€¦ · peclers seasonal trends• creative...
WHAT ARE THE MAIN SOCIO-CULTURAL
TRENDS AND THE CONCEPT OF
TOMORROW IN BEAUTY COSMETICS?
HEADQUARTERS IN PARIS
OFFICES IN NEW YORK, LOS ANGELES, SAO PAULO,
MONTREAL, SHANGHAI, HONG KONG & MUNICH
AN AGENT NETWORK COVERING 30 COUNTRIES
INTEGRATED EXPERTISE
• TRENDS & FUTURE INSIGHTS
• BRAND STRATEGY
• STYLE & DESIGN
- FASHION & ACCESSOIRES
- HOME & CONSUMER GOODS
- BEAUTY & COSMETICS
• DIGITAL
A WPP COMPANY
TRENDS, BRAND STRATEGY
STYLE & INNOVATION
TREND BOOKS
FROM YEARLY MACRO TRENDS...
TO SEASONAL DIRECTIONS FOR ALL MARKETS
BRAND & STYLE
STRATEGY PRODUCT
DEVELOPMENT
• DESIGN PRODUCT
COLLECTIONS BUILDING ON
PECLERS SEASONAL TRENDS
TRENDS & FUTURE
INSIGHTS
• SOCIO-CULTURAL TRENDS
• AESTHETIC TRENDS
• CONSUMER INSIGHTS
INNOVATION
• FROM TRENDS TO PRODUCT
INNOVATION
• PECLERS FUTUR(S)
CREATIVE INNOVATION ®
CONSULTING
• BRAND & STYLE
PLATFORM
• BRAND IDENTITY
BEAUTÉ
A UNIQUE COMBINATION OF SOCIOCULTURAL TRENDS, EXPRESSION OF FEMININITY
AND SEASONAL CREATIVE RECOMMENDATIONS
CHALLENGE 1
« FROM THE TECHNOLOGICAL REVOLUTION
TO THE EMOTIONAL REVOLUTION »
POÉSIE TECHNO / KEY TRENDS : TECHNO POÉTIQUE
TECHNO POETRY / KEY TRENDS: TECHNO POETIC
POÉSIE TECHNO / PORTRAIT DE FEMME : ROMANTIQUE TECH
TECHNO POETRY / PORTRAIT OF A WOMAN: TECHNO ROMANTIC
POÉSIE TECHNO / SCÉNARIO CRÉATIF : MAGIC CLOUD
TECHNO POETRY / CREATIVE SCENARIO: MAGIC CLOUD
POÉSIE TECHNO / SCÉNARIO CRÉATIF : RÉGÉNÉRATION
TECHNO POETRY / CREATIVE SCENARIO: REGENERATION
POÉSIE TECHNO / SCÉNARIO CRÉATIF : AURA COULEUR
TECHNO POETRY / CREATIVE SCENARIO: COLOR AURA
CHALLENGE 2
EXPRESSIONISM VERSUS NORMCORE
DAILY PARTY / KEY TRENDS : EXPRESSIONISME
DAILY PARTY / KEY TRENDS: EXPRESSIONISM
DAILY PARTY / PORTRAIT DE FEMME : GLAM’ ARTY
DAILY PARTY / PORTRAIT OF A WOMAN: GLAM’ ARTY
DAILY PARTY / SCÉNARIO CRÉATIF : GLITTER STREET
DAILY PARTY / CREATIVE SCENARIO: STREET GLITTER
DAILY PARTY / SCÉNARIO CRÉATIF : COCKTAIL D.I.Y.
DAILY PARTY / CREATIVE SCENARIO: COCKTAIL D.I.Y.
DAILY PARTY / SCÉNARIO CRÉATIF : BEFORE / AFTER
DAILY PARTY / CREATIVE SCENARIO: BEFORE / AFTER
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