WestJet’s in-flight magazine 2012 Media Kit...You want value for your advertising dollars. You...

more than 66destinations

Up to 1.4 million guests fly every month

over 2,700 flights per week+ a fresh perspective on the joy of travel

WestJet’sin-flight

magazine2012 Media Kit

upmagazine.com

Media & Marketing Solutions

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ADVERTISING INQUIRIES [email protected]/advertise

100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2

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Canada Abbotsford Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Thunder Bay Toronto Vancouver Victoria Windsor Winnipeg Yellowknife

U.S.a.Chicago Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa

internationalAntigua and Barbada Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica Cozumel, Mexico Curacao Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico La Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

* Source: upmagazine.com Online Survey – March, 2011

up to 1.4 million guests every month

2,700+ flights per week

70+ destinations

Readership Survey*DestinationsdeCiSion-makerS:

57% are managers or professionals

engaged:

51% spend 15 minutes or more reading up!

mobile:

98% are planning one or more leisure trips in the next 12 months34% are planning to take one or

more business trips in the next 12 months

90% seek R&R when on a sun vacation

ExperienceThe WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. Smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. It is precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value. And it’s what you find in the pages of up!

up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. Our storytellers are award-winning journalists and photographers fluent in the destinations they cover. And they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You’d like the same success that comes from being linked with Canada’s preferred airline. You want an audience that is equally smart, professional and passionate. Here it is.

targeted:

45% are between 35 and 54 years old30% male 70% female81% have post secondary education or better36% have a household income of $100,000+76% own their own home81% are employed or retired from employment

Sweet Heat

For Jamaican chef Donovan Campbell, it’s all about the island’s spicy and smoky favourite—jerk

Christopher PlummerWill he snag an Oscar? Shamanic Shenanigans in Mexico

upmagazine.com Jan 2012

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December ’12 Ultimate Ski/Winter gUideWho are the folks who come for a ski holiday and never

leave? We find 10 die-hard locals who tell the tale of their

mountain. Plus, we profile one of Canada’s few female Yukon

mushers; how you raise $1 million in three hours at Banff’s

celeb ski weekend; a look at December’s Nordic World Cup

in Canmore and more.

the Seven deadly SinSLust, slothfulness, greed, avarice . . . we succumb to them all

on Grand Cayman. Kids, couples and singles alike—there is no

escaping their lure.

January ’13 the Wheel deal, ’monJamaica is far more than beaches, reggae and rasta men.

There’s a vibrant bike culture — evident on the north shore

of the island each February when travellers come to cycle

with Andreas Hestler on a five-day riding odyssey.

50 WayS to Freeze yoUr loverWe take a look at Quebec’s woosome ways—from ice hotels

to freezer bars to festivals galore—in this rollicking ode to

winter.

September ’12 the Ultimate SUn gUide

It’s coming, Canada: Bone-chilling winds. Wet snow. Black

ice. We help you plot and plan your winter getaway to six

Caribbean hot spots as well as California, Arizona and Hawaii.

Guaranteed to make you feel the heat!

it’S FeStival timeFilm festivals, that is. From Vancouver’s movie maps to star

spotting in Toronto, here’s your backstage pass to North of

Hollywood.

October ’12 Small iS beaUtiFUlA roundup of one-table restos, four-room boutique hotels, no

lobbies . . . a peek at true Lilliputian travel. Anchored with a

sidebar on BIG service . . . over the top details, uber high-end

amenities (what you get when you go big).

vegaS-a-go-goShopping and gambling is so predictable in Vegas but who

are these people who line up night after night, block after

block, to attend a . . . game show? We queue up and find

out.

November ’12 ChaSing the riCh CUltUre in CUbaWhether it’s the annual drumming festival or a dance camp

that lures you here, we whisk you off your beach towel and

behind the scenes of four cultural adventures you can have

any ol’ time.

the international valUe Wine aWardSThe nation’s best bottles for under $25, as picked by our

sister publication, Wine Access.

Editorial Highlights 2012/13*

* Subject to Change


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February ’13 Ultimate Spa/WellneSS gUideFrom ancient Mayan spa secrets to gluten-free mini-bar

trends and yoga retreats—we’ll give you the skinny on

drop-in boot camps, even brain-mapping studios that stave off

aging, and more!

lightS, Camera, aCtionThere are two seasons in Hollywood—summer and the awards

season. A mother-daughter duo get swept up in the glitz and

glamour of movie making, on a girls’ getaway to Tinsel Town—

just in time for star spotting as the Oscars roll out.

March ’13 Five FaCeS oF Sedona, ariz.From Troy the Mountain Bike Adventurer to Rahelio, the Native

American Mystic Seeker as well as the Raw Food gurus who

own the Chocolate Tree and Kevin the Vortex Guide—we

went looking for woo-woo and found the psychic energy

through these faces.

angUilla

Along with its robust food scene and laid-back, family-friendly

beaches, this island’s culture of discretion attracts major

celebs. We’ll out their whereabouts in a how-to guide for

following in the footsteps of Sandra Bullock, Brad Pitt,

Angelina Jolie, Oprah, Paul McCartney and others.

April ’13 Ultimate golF gUideThe go beyond Canada’s borders to give you the goods on

golf trends, schools, gear, spas and, of course, course profiles.

thiS plaCe iS a WreCk Blackbeard’s treachery still has something to offer the modern

traveller. Specifically shipwrecks, lots and lots of shipwrecks.

One of the great things about the islands around Barbados is

that many of the wrecks are just a few feet underwater. Even

snorkellers can swim into Blackbeard’s past . . .

May ’13 SUrvival gUide For mUSiC FeStivalSWe dip behind the scenes to reveal the drama and the chaos

that goes on at the world’s largest jazz fest in Montreal. Then

we rove around Canada looking for the best food stands/

shortest porta-potty lines and grooviest duds to wear to many

of our country’s summer festivals.

the eCo-iSSUe What’s old is new again. From Tijuana to the Tenderloin;

from old churches that are now trendy vineyards; from

miner’s cabins that have morphed into tapas bars—we’ll

examine the reshaping of urban experiences throughout

the entire magazine.

June ’13 WhitehorSe three WayS (or 4, 5 or 6)With the possible exception of the beaver and the maple

leaf, nothing symbolizes Canada better than a gold nugget.

And Canada’s golden heritage all begins in Whitehorse, the

jumping-off point for the great Yukon Gold Rush. We hike,

bike and paddle through its history.

Ultimate Family gUideShort little Canadian adventures that take no planning. Use

a get-away town as a base camp from which you can bike,

hike, climb or laze about. Family fantasy camps, teen-friendly

expeditions—we cover them all.


* Subject to Change


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July ’13 Urban SaFariSIs Stanley Park really one of the best green spots in

Canada? Our rugged bush warrior will treat it like a

guerilla expedition—he’ll hike every inch of every trail,

tick off every scenic landmark, flip every Frisbee, bowl

every lawn and then report back.

eat-o-ramaWherever you travel, you have to eat. Everything from street

fare to high-end, multi-star establishments to cooking schools

and food festivals will be examined in this Top 50 must-eat-

to-believe-it article that spans Canada.

August ’13 a trippy toUrS roUndUpSure, every city has a ghost tour and an architectural

stomp but we veer off the beaten path and find reality tours

(L.A.), a rock and roll tour (Wpg.), desert photo tours

(Phoenix), chopper tours (Hawaii), and jet boat tours (up

the Niagara River).

a Savvy toUriSt’S gUide to iConiC north ameriCa We trip off to the continent’s most epic buildings and

engineering feats and report back. Want to know how best

to navigate your way to the Hoover Dam, CN Tower or the

Empire State Building? We’ll get you to the front of the queue.

September ’13 extreme do-overSWe find four people who bailed out early, took a package,

went back to school and set up digs with a smart, new job in

the sun. Nothing so pedestrian as operating a B&B . . .

Ultimate SUn gUide.What makes a best beach? Is it the sand? The sun sets?

The beach “toys,” bars, shops, road trips, restaurants? Our

on-the-ground reporters sift and sort through dozens of sun

destinations and report back in this definitive guide.

October ’13 ameriCa’S end/key WeStWhat do you find when you push south on US1? America has

a lot of ends but none so dramatic as the Florida Keys. In this

personal journey we look at where the folklore of these islands

ends and real history begins.

toaSting the big oneFive travellers dish about milestone birthdays and what it takes

to make them memorable. From an all-inclusive in Mexico to

a backcountry ski lodge to a private villa in Hawaii signalling

60—we tell you how and where to throw a bash.

November ’13 Forget SWeet SpotS— it’S all aboUt Salt SpotSWe dive behind the salt scene in the Turks & Caicos and

journey with a solitary grain from the barns of Salt Cay to

Jimmy Buffet’s margarita recipe to saltwater sports, salt

scrubs and more.

the international valUe Wine aWardSAn exhaustive list of the nation’s best bottles for under $25,

as picked by our sister publication, Wine Access.

December ’13 Ultimate Ski gUideTop 10 ski resort profiles, ski schools, gear reviews and more

winter adventures around the WestJet universe.

a primer to Warm Winter FUn in the SUn/Family-StyleWe break all the rules of winter and look at 17 sun spots and

their epic experiences that beat the winter blues.

* Subject to Change


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iSSUe SpaCe material diStribUtionSep 2012 Jul 19 Jul 26 Sep 1

oct 2012 Aug 16 Aug 23 Oct 1

nov 2012 Sep 18 Sep 25 Nov 1

dec 2012 Oct 19 Oct 26 Dec 1

Jan 2013 Nov 14 Nov 21 Jan 1

Feb 2013 Dec 13 Dec 20 Feb 1

mar 2013 Jan 18 Jan 25 Mar 1

apr 2013 Feb 18 Feb 25 Apr 1

may 2013 Mar 21 Mar 28 May 1

Jun 2013 Apr 22 Apr 29 Jun 1

Jul 2013 May 17 May 24 Jul 1

aug 2013 Jun 19 Jun 26 Aug 1

Sep 2013 Jul 19 Jul 26 Sep 1

2012 Deadlines*

Ad Shapes

double page Spread (dpS)

Full page(no bleed)

1/32/3

1/61/3

1/2

1/2 double page Spread

net rateS ($) 1x 3x 6x 12x

Full page 11,880 11,285 10,690 10,100

2/3 page 8,250 7,840 7,425 7,015

1/2 page 6,400 6,085 5,765 5,445

1/3 page 4,290 4,125 3,860 3,645

1/6 page 2,575 2,450 2,315 2,190

outside back 14,575 13,850 13,120 12,390

inside Front/back 13,670 12,985 12,305 11,615

double page Spread 20,000 19,000 18,000 17,000

1/2 double page Spread 13,000 11,500 10,750 10,500

Canadian Dollars, Net Rates. Taxes not included.

Inside double gate fold & select inserts are available.

Limited inflight opportunities also available; ask your Account Executive for details.

* Deadlines subject to change.

Advertising Rates

Print Ultimate Ski Guide Our TOP 10

family-friendly resorts, tech talk, heli-boarding PLUS a report with Canada’s fastest skier,

Who loves you keiki?Kona at Christmas Plus Gordon Ramsay’s newest restaurant in Montreal

upmagazine.com Dec 2011

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June 11 upmagazine.com

TAKE ME WITH YOU

FIND MORE TRAVEL IDEAS AT upmagazine.com

HOWDY, DUDEMamas, don’t let your babies grow up to be cowboys—but it’s okay to pretend

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EARTH-FRIENDLY DESTINATIONSAUTO-RACING ONTARIO

LAS VEGAS DANCING QUEENNEW KID-CENTRIC GEAR

CELEBRATE 100 YEARS OFPARKS CANADA

NOV 11 upmagazine.com

TAKE ME WITH YOU

FIND MORE TRAVEL IDEAS AT upmagazine.comRe

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MONTREAL’S LATEST BIJOU HOTELS BEST JUNGLE JUICE IN BARBADOS

PALM SPRINGS VS. ORLANDO SHOPPINGCOZUMEL’S TOP FAMILY FINDS

Sublime SpasThe lowdown on new trendy treatments 10

Where rum, rhythm and revolution collide

de CubaSantiago

SEP 11 upmagazine.com

TAKE ME WITH YOU


Northern lights in YellowknifeClose encounters of the illuminated kind

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ON LOCATION AT FOUR FILM FESTIVALSOKANAGAN'S FAMILY-FRIENDLY WINERIES

VICTORIA TOASTS THE ART OF THE COCKTAILPICKEREL FISHING IN GIMLI, MANITOBA

The best trails, lodges, music festivals, hangoutsand local eats

Stunning Fall Getaways4

advertiSing inqUirieS:TF: 1-877-963-9333 ext 0

[email protected]

July 11 upmagazine.com

TAKE ME WITH YOU

Find more travel ideas at upmagazine.com

FLOAT YOUR BOATGlide along BC’s Shuswap Lake and watch time unspool—slowly Re

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READERS TELL ALL WITH OUR VALUE AWARDS ONE STEP AT A TIME IN THE ROCKIES

CROSS-CANADA SOUVENIRSSTROLL THROUGH CANNERY ROW

WAlT dIsnEY WOrld

39INSIDER TIPS TO

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big boxadvertorial pkg.

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Who We reaCh:

68% are between the ages of 35-6470% female30% male81% have university education or better36% have a HHI of $75,000+76% own their own home

Reach your audience beyond 40,000 feetWestJet travelers explore upmagazine.com to gain insight on attractions and events taking place around WestJet’s world. Loyal guests visit us to be inspired by travel stories, dream about their own vacation adventures and discover new travel destinations.

Source: upmagazine.com Online Survey – March, 2011

Web Ad Sizes & Rates (Canadian Dollars, Net Rates)

Why they matter:

63% are employed professionals53% frequent upmagazine.com monthly or more92% source websites for advise on planning trips83% have taken a flight in last 12 months98% will fly for leisure over the next 12 months

Our numbers tell the story

Onlinebig box

Responsive website design automatically scales viewing from desktop to tablet to mobile

NEW

pleaSe ContaCt:TF: 1-877-963-9333 ext [email protected]

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300 x 100 pixels

72 DPI, RGB, File size 40KB

big box

300 x 250 pixels


Rich Media & Premium Positioning available. 10% premium applies.

advertorial paCkage*includes:

Small reCtangle 300 x 100 pixels

landing page• 500 words of edited copy • Up to 5 pictures• Additional copy and images

quoted separately • Video may be accommodated

bonUS! Advertorial headline on homepage within first week of posting, and inclusion on relevant search and destination pages.

* Editorial guidelines require “Advertorial” to be added.


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Ad Dimensions (inches)Full page bleed 8.75 x 11.25

Trim 8.25 x 10.75

Live Area 7.25 x 9.75

double page Spread with bleed 17 x 10.75

Trim 16.5 x 10.25

1/2 page double truck with bleed 17 x 5.25

Trim 16.5 x 5

Live area: Left Hand 7.75 x 4.5

Live area: Right Hand 7.75 x 4.75

2/3 vertical 4.75 x 9.75

1/2 horizontal 7.25 x 4.75

1/3 Square 4.75 x 4.75

1/3 vertical 2.25 x 9.75

1/6 vertical 2.25 x 4.75

print advertiSing reqUirementS• Images must be 400 DPI at 100% for print• Images and graphics should not use any form of compression, including (but not limited to) JPEG compression, JPEG encoding and LZW compression• Colour ads must be CMYK format• Ads supplied by the client must be a press-ready resolution PDF• All bleeds must extend 1/4” on each side — this ONLY applies to full page ads and 1/2 double page spreads • All other ads do not need bleed but do require a defining border• All files’ ink density levels (in image or graphic element) must not exceed 300%

reCommended SpeCiFiCationS• The live area be 1/2” in from the trim size• Designers use a “rich black” (except for text below 24 pt) . We suggest: C:20% – M:20% – Y:20% – K:100%

ContaCt:Sales Traffic Coordinator PH: (403) 781-1782 [email protected] under 5MB can be emailed. If over 5MB, please upload to the FTP site:> ftp.redpointmedia.ca> User ID: upin> Password: upin

Please be advised RedPoint cannot guarantee 100% colour accuracy and is not responsible for inaccurate information on supplied ads

Production Requirements

Production Specifications

Full page(no bleed)

1/32/3

1/61/3

1/2

double page Spread (dpS)

1/2 double page Spread

trim area 8.25 x 10.75

live area 7.25 x 9.75

bleed area 1/4” 8.75 x 11.25 each side, top and bottom


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Production Specifications

up! Web Sizes:

Pre-Roll & Post-RollPre-roll and Post-roll video advertising allows advertisers to reach a targeted audi-ence similar to how TV commercials reach the masses. They are played immediately before or immediately after users view streaming content on-line. This type of “linear, in-stream” advertising format guarantees that, when your ad runs, it is the only content being shown immediately before or after the online video.

bit rate reSolUtion key FrameS Frame rate File Format

<2Mbps 640 x 480 1 second 15 frames/sec MPEG2

WMV

H.264/AAC

*Video must be submitted exactly as it should play with no editing required.

max length File Format aSpeCt ratio Size (in pixels)

:10 sec. .jpg, .png or .swf N/A 450 x50

Web advertiSing reqUirementS :• JPEG, GIF (including animated GIFs) or SWF are acceptable file formats• Third-party server accepted• All material due at least 10 days prior to posting date• All ads should be 40KB or less• SWF ads need to have URL links in file

Small reCtangle

300 x 100 pixels, 72 DPI, RGB,

File size 40KB

big box 300 x 250 pixels,


advertorialpaCkage:SMALL RECTANGLE AD supplied at 300 x 100 pixels. Will link to corresponding landing page.

LANDING PAGE required elements:• Title (70 characters max)• Intro (100 characters max)• Up to five images (greater than 712 × 534 pixels 72 DPI)• Body copy (up to 500 words edited copy)

Advertorial Package

• No sound• Please include URL separately with file submission if not SWF file

Software that monitors and sends information about computer usuage to a remote computer or server without the knowledge or approval of the user (i.e. Spyware) is not permitted.

[OPTIONAL]• Address• Phone numbers (up to 2)• Website (1)• Email addresses (up to 2)• Social media links (Facebook, Twitter, YouTube, Flickr)

prodUCtion ContaCt: PH: (403) 232-7717 [email protected]

advertorial pkg.Small reCtangle


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We’d Love to Hear From You!National Account Executives

lindy neUStaedterSpecializing in Eastern Canada, Southwest United States.PH: (403) [email protected]

deiSe maCdoUgallSpecializing in Central Canada, Central and Southern United States, all sun destinations.PH: (403) [email protected]

meliSSa broWn Specializing in Western Canada, Northern Territories, Alaska, North-west United States and Hawaii.PH: (403) [email protected]

keiron gallagherSpecializing in Wine Regions.PH: (403) [email protected]

editor of the Year 2010

General Advertising InquiriestF: 1-877-963-9333 ext 0Fx: (403) 240-9059 [email protected]/advertiSe

award-winning travel Journalism

FEB 11 upmagazine.com

TAKE ME WITH YOU


Wedded bliss by the seashoreThe dos and don'ts of destination weddings

IT'S YOUR TURN TO OWN THE PODIUMAND THE WINNER OF OUR ANNUAL PHOTO CONTEST IS . . .

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FIND

MONTREALSECRET RESTOS IN MONTREALMEXICO, A STARE-DOWN IN THE LOO

WILL SASSO TELLS ALL ON $H*! MY DAD SAYSWINTER ROCKS AT SNOW-BOUND FESTIVALS

MEXICO, A STARE-DOWN IN THE LOOMEXICO

WestJet’s in-flight magazine 2012 Media Kit...You want value for your advertising dollars. You...

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Transcript of WestJet’s in-flight magazine 2012 Media Kit...You want value for your advertising dollars. You...