WestJet’s inflight magazine 2013 Media Kit UP 2013... · 2018-02-20 · Media & Mark eting...

more than 66destinations

Up to 2.1 million guests fly every month

up to 3,000 flights per week+ a fresh perspective on the joy of travel

WestJet’sinflight

magazine2013 Media Kit

upmagazine.com

Media & Marketing Solutions

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ADVERTISING INQUIRIES [email protected]/advertise

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Canada Abbotsford Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Thunder Bay Toronto Vancouver Victoria Windsor Winnipeg Yellowknife

U.S.a.Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa

internationalAntigua and Barbuda Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica Cozumel, Mexico Curacao Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico La Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

* Sources: upmagazine.com Online Survey – March, 2011; May 2012 WestJet In-flight Magazine Readership Survey

up to 2.1 million guests every month

up to 3,000 flights per week

84+ destinations

Readership Survey*DestinationsdeCiSion-makerS:

57% are managers or professionals

engaged:

51% spend 15 minutes or more reading up!

mobile:

98% are planning one or more leisure trips in the next 12 months34% are planning to take one or

more business trips in the next 12 months

90% seek Rest & Relaxation when on a sun vacation

ExperienceThe WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. Smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. It is precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value. And it’s what you find in the pages of up!.

up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. Our storytellers are award-winning journalists and photographers fluent in the destinations they cover. And they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You’d like the same success that comes from being linked with Canada’s preferred airline. You want an audience that is equally smart, professional and passionate. Here it is.

targeted:

45% are between 35 and 54 years old45% male 54% female89% have post secondary education or better36% have a household income of $100,000+76% own their own home81% are employed or retired from employment

Ultimate Sun Guide

upmagazine.com Sept. 2012

Recipe hackerTodd Wilbur spills his secrets

Cycle NYC’s Marathon Route

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Get your backstage pass to Hollywood North

Jillian Harris

Take the quiz, find your beach personality PLUS a chat with reality TV darling


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May ’13 SUrvival gUide for mUSiC feStivalSWe dip behind the scenes to reveal the drama and the chaos

that goes on at the world’s largest jazz fest in Montreal. Then

we rove around Canada looking for the best food stands/

shortest porta-potty lines and grooviest duds to wear to many

of our country’s summer festivals.

PerSonal ChallengeS Running, biking, triathlons, canoeing— what drove four

people to take their passions on the road? Top fun and fit

festivals that complement their drives in the WestJet universe.

June ’13 WhitehorSe three WayS (or 4, 5 or 6)With the possible exception of the beaver and the maple

leaf, nothing symbolizes Canada better than a gold nugget.

And Canada’s golden heritage all begins in Whitehorse, the

jumping-off point for the great Yukon Gold Rush. We hike,

bike and paddle through its history.

Ultimate family gUideEpic water parks, teen-friendly canoe trips, Disney strategies

for the whole tribe, houseboating through Ontario—here’s

your cheat sheet on a kid-friendly summer well lived.

July ’13 What’S old iS neW again. From Tijuana to the Tenderloin; from old churches that are

now trendy vineyards; from miner’s cabins that have morphed

into tapas bars — we’ll examine the reshaping of urban

experiences throughout the entire magazine.

Canadian adventUre baSe CamPS Short little Canadian adventures that take no planning. Use a

get-away town (from Banff or Whistler to Mt. Tremblant) as

base camp from which you can bike, hike, climb, canoe or do

nothing at all but sit at the end of the dock.

February ’13 Ultimate SPa/WellneSS gUideFrom ancient Mayan spa secrets to fitness trends and yoga

retreats—we’ll give you the skinny on drop-in boot camps,

even brain-mapping studios that stave off aging, and more!

Caribbean’S beSt kePt SeCret — CUraCaoDubbed the No. 1 honeymoon hot spot for 2012 by Conde

Nast Traveler, this little Caribbean gem is a paradise for scuba

divers, historical buffs (its capital is a UNESCO World Heritage

Site), hikers and bikers.

March ’13 angling for adventUre in manzanillo One of Mexico’s top sports fishing meccas — Manzanillo —

also serves up exquisite resorts, mega golf courses, charming

shopping plazas and great value.

hoW to Save and SPlUrge on angUillaAlong with its robust food scene and laid-back, family-friendly

beaches, this island’s culture of discretion attracts major

celebs. We’ll out their whereabouts in a how-to guide for fol-

lowing in the footsteps of Sandra Bullock, Brad Pitt, Angelina

Jolie, Oprah, Paul McCartney and others.

April ’13 Ultimate golf gUideWe go beyond Canada’s borders to give you the goods on golf

trends, roadtrips, gear, spas and, of course, course profiles.

the Seven deadly SinSLust, slothfulness, greed, avarice . . . we succumb to them all

on Grand Cayman. Kids, couples and singles alike—there is

no escaping their lure.

Editorial Highlights 2013*

* Subject to Change


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August ’13 a triPPy toUrS and QUirky mUSeUm gadaboUtSure, every city has a ghost tour and an architectural stomp but

we head off the beaten path and find reality tours (L.A.), a rock

and roll tour (Wpg.), desert photo tours (Phoenix), chopper tours

(Hawaii), jet boat tours (up the Niagara River) and umpteen off-

the-wall museums to get you through the dog days of summer.

ameriCa’S end/key WeStWhat do you find when you push south on US1? America

has a lot of ends but none so dramatic as the Florida Keys.

Seventeen hundred islands slink away from the Panhandle like

the spine of a hooked Tarpon. Their wayward promise is what

lured Hemingway, Harry Truman, Tennessee Williams—the

most American Americans—en route to somewhere else. In

this personal journey we look at where the folklore of these

islands ends and real history begins.

September ’13 bUSineSS/mCit travel Planner

five faCeS of Sedona, ariz.From Troy the Mountain Bike Adventurer to Rahelio, the Native

American Mystic Seeker as well as the Raw Food gurus who

own the Chocolate Tree and Kevin the Vortex Guide — we went

looking for woo-woo and found the psychic energy through

these faces.

October ’13 the Ultimate eat + drink gUideWherever you go, you have to eat. Everything from street fare

to high-end, multi-star establishments to cooking schools and

food festivals will be examined in this Top 50 must-eat-to-

believe-it service piece that spans Canada. From a celebrity

chef cook-off to best burger joints in Canada, we dish up the

best eating adventures across the skies.

a SPortS fan’S bUCket liSt We give you the inside track on the World of Sports. What

events are coming up and how best to nab good tickets to

see your favourite team play in New York, Chicago, Daytona

Beach, Los Angeles and Phoenix.

November ’13 forget SWeet SPotS — it’S all aboUt Salt SPotSWe dive behind the salt scene in the Turks & Caicos and journey

with a solitary grain from the barns of Salt Cay (once the largest

salt producing hub on the planet) to the George Washington and

Jimmy Buffet connection to saltwater sports, the stuff on the lip of

your margarita to salt scrubs and more.

thiS PlaCe iS a WreCk Blackbeard’s treachery still has something to offer the modern

traveller. Specifically shipwrecks, lots and lots of shipwrecks. And

while this obviously appeals to hard-core SCUBA divers, one of

the great things about the Islands around Barbados is that many

of the wrecks are just a few feet underwater. Even snorkellers can

swim into Blackbeard’s past . . .

the international valUe Wine aWardSAn exhaustive list of the nation’s best bottles for under $25,

as picked by our sister publication, Wine Access.

December ’13 Ultimate Ski gUideTop 10 ski resort profiles, ski schools, gear reviews and more

winter adventures around the WestJet universe.

keyS to the kingdomBeneath the floor of Walt Disney World’s Magic Kingdom

lies the Utilidors, a series of secret tunnels known only to

cast members and a few select others. Those others are

guests on the park’s 4.5-hour Keys to the Kingdom tour, a

behind-the-scenes look at the creation and continuation of the

world’s most-visited amusement park. Will a family of Disney

pros survive the tour and each other? We reveal all in this

backstage family pass . . .

January ’14 WanderlUSt A four-day extravaganza jammed with yoga, music and food

has expanded its North American web to include Oahu where

our writer takes the challenge and signs up for everything

from slackline yoga to a Being Here While Getting There

workshop. We’re afraid to ask what, exactly, what means . . .

a Primer to Warm Winter fUn in the SUn/family-Style We break all the rules of winter and look at 17 sun spots and

their epic experiences designed to beat the winter blues.

Editorial Highlights 2013*

* Subject to Change


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iSSUe SPaCe material diStribUtionJan 2013 Nov 14 Nov 21 Jan 01

feb 2013 Dec 13 Dec 20 Feb 01

mar 2013 Jan 18 Jan 25 Mar 01

apr 2013 Feb 18 Feb 25 Apr 01

may 2013 Mar 21 Mar 28 May 01

Jun 2013 Apr 22 Apr 29 Jun 01

Jul 2013 May 17 May 24 Jul 01

aug 2013 Jun 19 Jun 26 Aug 01

Sep 2013 Jul 19 Jul 26 Sep 01

oct 2013 Aug 16 Aug 23 Oct 01

nov 2013 Sep 20 Sep 27 Nov 01

dec 2013 Oct 21 Oct 28 Dec 01

2013 Deadlines*

Ad Shapes

double Page Spread (dPS)

full Page(no bleed)

1/32/3

1/61/3

1/2

1/2 double Page Spread

net rateS ($) 1x 3x 6x 12x

full Page 11,880 11,285 10,690 10,100

2/3 Page 8,250 7,840 7,425 7,015

1/2 Page 6,400 6,085 5,765 5,445

1/3 Page 4,290 4,125 3,860 3,645

1/6 Page 2,575 2,450 2,315 2,190

outside back 14,575 13,850 13,120 12,390

inside front/back 13,670 12,985 12,305 11,615

double Page Spread 20,000 19,000 18,000 17,000

1/2 double Page Spread 13,000 11,500 10,750 10,500

Canadian Dollars, Net Rates. Taxes not included.

Inside double gate fold & select inserts are available.

Limited inflight opportunities also available; ask your Account Executive for details.

* Deadlines subject to change.

Advertising Rates

Print Ultimate Ski Guide Our TOP 10

family-friendly resorts, tech talk, heli-boarding PLUS a report with Canada’s fastest skier,

Who loves you keiki?Kona at Christmas Plus Gordon Ramsay’s newest restaurant in Montreal

upmagazine.com Dec 2011

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Sweet Heat

For Jamaican chef Donovan Campbell, it’s all about the island’s spicy and smoky favourite—jerk

Christopher PlummerWill he snag an Oscar? Shamanic Shenanigans in Mexico

upmagazine.com Jan 2012

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Trekking to Hawaii’s Shangri-La

Discover Mexico’s Wild Side

upmagazine.com Mar. 2012

Sam Worthington

Headlining Hollywood’s New Breed of BrawnRe

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upmagazine.com June 2012

Sippin’ trendy cocktails in Sin City

Find your inner rock star at Rock ‘n’ Roll Fantasy Camp

Ultimate Family Guide

Celine Dion

Theme parks, bike trips and sleepovers PLUS a chat with busy mom Re

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Test your limits rafting in the Grand Canyon

Kelly Ripa

Explore Wonderful, Walkable Chicago

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Strolling Canada’s East Coast Trail

advertiSing inQUirieS:TF: 1-877-963-9333 ext 0

[email protected]

Dress the part at New York Fashion Week

Sweeten up on the D.R.’s chocolate route

Feb. 2012upmagazine.com

Ultimate Romance Guide

Wacky weddings, beach hideaways PLUS the inside goods on the Royal honeymoonRe

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up! and awayup! magazine is pleased to offer you, as a valued advertiser, a partnership opportunity for the popular up! and away monthly contest. The up! and away contest promotes a monthly prize package (approximately $3,000 prize value) PLUS a $1,000 WestJet flight credit courtesy of up! magazine. The promotion includes premium positions both within the pages of our magazine and online allowing you to reach up to 1.4 million engaged travellers!

ContestsPartnerS reCeive:• Partnership exclusivity• Opportunity to align brand with a savvy and travel inspired audience• Partner logo, image and prize description inclusion in up! magazine print ad (one month)• Partner logo, image, and prize description inclusion on upmagazine.com ad (one month)• Direct link to contest entry form page from upmagazine.com/contest page• Opt-in message on contest entry page (online) where entrants can sign up to receive promotional collateral from partner• Opt-in email address list• Social media coverage prior to, during, and post contestPlUS! a $1,000 WestJet flight credit will be added to the contest prize package, courtesy of up! magazine.

*RedPoint will produce all creative (print and digital) and manage online entry forms.

win®

upmagazine.com each month for more great contests!

contest

Your ultimate up! and away prize package includes: One seven night stay for two people in love at a Sandals Resort in Jamaica, Saint Lucia, or The Bahamas. Round trip airport transfers, luxurious accommodations, gourmet dining, anytime snacks, unlimited drinks, nightly entertainment, all land and water sports, government and hotel taxes and tips – all included!

*some restrictions apply. excludes sandals emerald Bay, sandals Royal Plantation and cuba. Approximate value $6,176 cnD. contest closes February 29, 2012. sandals® is a registered trademark.

Visit

up! and away contest

PLUS$1,000 WestJet flight credit

a Caribbean Getawayfrom sandals® Resorts. Visitupmagazine.com

U-02-12-UP AND AWAY Sandals.indd 1 1/11/12 2:26 PM

ConteSt valUe: $21,000+inveStment: $8,250 (cash) PlUS a $3,000+ prize OR no charge for contest component if partner invests in a minimum $40,000 print campaign plus a prize valued at a $3,000+


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look it up!It’s not just great content that gets readers flipping through up! again and again. The look it up! contest encourages readers to find a particular image within the pages of the magazine (both in print and digital formats) and then drives readers to upmagazine.com to enter and win. The prize is a monthly offering from a valued partner (approximately $500 price range) PLUS a $1,000 WestJet flight credit courtesy of up! magazine.

ConteSt valUe: $16,500+inveStment: $5,045+ PlUS $500 prize (one prize for each month of partnership)

Contests PartnerS reCeive:• Partnership exclusivity• Ability to align brand with a savvy and travel inspired audience• Partner prize description inclusion in up! magazine promotional print ad (one month)• Partner logo, image and prize inclusion on upmagazine.com online ad (one month)• Direct link to contest entry form page from upmagazine.com/contest page• Opt-in message on contest entry page (online) where entrants can sign up to receive promotional collateral from partner• Opt-in e-mail adddress list• Social media coverage prior to, during, and post contest• 1/3 horizontal ad (partner’s own) to appear at the bottom of the print contest pagePlUS! a $1,000 WestJet flight credit will be added to the con-test prize package, courtesy of up! magazine.

*Partner to supply one third horizontal banner ad. RedPoint will produce all creative (print and digital) and manage online entry forms.


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big boxadvertorial Pkg.

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Who We reaCh:

68% are between the ages of 35-6470% female30% male81% have university education or better36% have a HHI of $75,000+76% own their own home

Reach your audience beyond 40,000 feetWestJet travelers explore upmagazine.com to gain insight on attractions and events taking place around WestJet’s world. Loyal guests visit us to be inspired by travel stories, dream about their own vacation adventures and discover new travel destinations.

Source: upmagazine.com Online Survey – March, 2011

Web Ad Sizes & Rates (Canadian Dollars, Net Rates)

Why they matter:

63% are employed professionals53% frequent upmagazine.com monthly or more92% source websites for advise on planning trips83% have taken a flight in last 12 months98% will fly for leisure over the next 12 months

Our numbers tell the story

Onlinebig box

Responsive website design automatically scales viewing from desktop to tablet to mobile

PleaSe ContaCt:TF: 1-877-963-9333 ext [email protected]

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300 x 100 pixels

72 DPI, RGB, File size 40KB

big box

300 x 250 pixels


Rich Media & Premium Positioning available. 10% premium applies.

advertorial PaCkage*includes:

Small reCtangle 300 x 100 pixels

landing Page• 500 words of edited copy • Up to 5 pictures• Additional copy and images

quoted separately • Video may be accommodated

bonUS! Advertorial headline on homepage within first week of posting, and inclusion on relevant search and destination pages.

* Editorial guidelines require “Advertorial” to be added.


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Ad Dimensions (inches)full Page bleed 8.75 x 11.25

Trim 8.25 x 10.75

Live Area 7.25 x 9.75

double Page Spread with bleed 17 x 11.25

Trim 16.5 x 10.75

1/2 page double truck with bleed 17 x 5.25

Trim 16.5 x 5

Live area: Left Hand 7.75 x 4.5

Live area: Right Hand 7.75 x 4.75

2/3 vertical 4.75 x 9.75

1/2 horizontal 7.25 x 4.75

1/3 Square 4.75 x 4.75

1/3 vertical 2.25 x 9.75

1/6 vertical 2.25 x 4.75

Print advertiSing reQUirementS• Images must be 400 DPI at 100% for print• Images and graphics should not use any form of compression, including (but not limited to) JPEG compression, JPEG encoding and LZW compression• Colour ads must be CMYK format• Ads supplied by the client must be a press-ready resolution PDF• All bleeds must extend 1/4” on each side — this ONLY applies to full page ads and 1/2 double page spreads • All other ads do not need bleed but do require a defining border• All files’ ink density levels (in image or graphic element) must not exceed 300%

reCommended SPeCifiCationS• The live area be 1/2” in from the trim size• Designers use a “rich black” (except for text below 24 pt) . We suggest: C:20% – M:20% – Y:20% – K:100%

ContaCt:Sales Traffic Coordinator PH: (403) 781-1782 [email protected] under 5MB can be emailed. If over 5MB, please upload to the FTP site:> ftp.redpointmedia.ca> User ID: upin> Password: upin

Please be advised RedPoint cannot guarantee 100% colour accuracy and is not responsible for inaccurate information on supplied ads

Production Requirements

Production Specifications

full Page(no bleed)

1/32/3

1/61/3

1/2

double Page Spread (dPS)

1/2 double Page Spread

trim area 8.25 x 10.75

live area 7.25 x 9.75

bleed area 1/4” 8.75 x 11.25 each side, top and bottom


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Production Specifications

up! Web Sizes:

Pre-Roll & Post-RollPre-roll and Post-roll video advertising allows advertisers to reach a targeted audi-ence similar to how TV commercials reach the masses. They are played immediately before or immediately after users view streaming content on-line. This type of “linear, in-stream” advertising format guarantees that, when your ad runs, it is the only content being shown immediately before or after the online video.

bit rate reSolUtion key frameS frame rate file format

<2Mbps 640 x 480 1 second 15 frames/sec MPEG2

WMV

H.264/AAC

*Video must be submitted exactly as it should play with no editing required.

max length file format aSPeCt ratio Size (in pixels)

:10 sec. .jpg, .png or .swf N/A 450 x50

Web advertiSing reQUirementS :• JPEG, GIF (including animated GIFs) or SWF are acceptable file formats• Third-party server accepted• All material due at least 10 days prior to posting date• All ads should be 40KB or less• SWF ads need to have URL links in file

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300 x 100 pixels, 72 DPI, RGB,

File size 40KB

big box 300 x 250 pixels,


advertorialPaCkage:SMALL RECTANGLE AD supplied at 300 x 100 pixels. Will link to corresponding landing page.

LANDING PAGE required elements:• Title (70 characters max)• Intro (100 characters max)• Up to five images (greater than 712 × 534 pixels 72 DPI)• Body copy (up to 500 words edited copy)

Advertorial Package

• No sound• Please include URL separately with file submission if not SWF file

Software that monitors and sends information about computer usuage to a remote computer or server without the knowledge or approval of the user (i.e. Spyware) is not permitted.

[OPTIONAL]• Address• Phone numbers (up to 2)• Website (1)• Email addresses (up to 2)• Social media links (Facebook, Twitter, YouTube, Flickr)

ProdUCtion ContaCt: PH: (403) 232-7717 [email protected]

advertorial Pkg.Small reCtangle


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We’d Love to Hear From You!National Account Executives

lindy neUStaedterSpecializing in Eastern Canada, Southwest United States.PH: (403) [email protected]

deiSe maCdoUgallSpecializing in Central Canada, Central and Southern United States, all sun destinations.PH: (403) [email protected]

meliSSa broWn Specializing in Western Canada, Northern Territories, Alaska, North-west United States and Hawaii.PH: (403) [email protected]

editor of the Year 2010

General Advertising Inquiriestf: 1-877-963-9333 ext 0fx: (403) 240-9059 [email protected]/advertiSe

award-winning travel Journalism

See Cuba like the locals—from a bike

Winners of our 7th Annual Travel Photo Contest

upmagazine.com Apr. 2012

Top Chef Canada’s Lisa Ray reveals her choice restaurants

Ultimate Golf Guide

Rickie Fowler PLUS Arnold Palmer and Tom Doak on their game, an epic road trip, gear galore and our Top CoursesRe

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WestJet’s inflight magazine 2013 Media Kit UP 2013... · 2018-02-20 · Media & Mark eting...

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Transcript of WestJet’s inflight magazine 2013 Media Kit UP 2013... · 2018-02-20 · Media & Mark eting...