M A R I N D A H O LT Z H A U S E N

Intellectual property of Marinda Holtzhausen

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Western Cape Local Tourism Development

Market approach

“What do we have that can be developed to appeal to tourists?”

Destination approach

“What are we prepared to develop that tourists might be interested in?”

Transform innate talent into formal tourism products

Content

Intellectual property of Marinda Holtzhausen

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Marinda Holtzhausen

CWTE

Vision

Action Plan

Strategic Partnerships

Mentorship Program

Practical Workshops

Local Tourism Development Toolbox

Culture of Collaboration

Summary

• CPT Bookings Pty (Ltd)

• Socially Unforgettable

BSc Home Economics

Tourism

Local Development

Singer

28 years experience

All aspects of Tourism & Hospitality

Strategic Development

Staff leadership & Management

Stakeholder & Partnerships

Operational Management

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Intellectual property of Marinda Holtzhausen

Marinda Holtzhausen

Intellectual property of Marinda Holtzhausen

20 Product Owners

Selected Genres

6 Workshops

3 months

2 days Expo

Tourism month

Sponsored by Stb Municipality

Strategic Partnerships

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Cape Winelands Tourism Expo

CWTE

Vision

Intellectual property of Marinda Holtzhausen

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Positioning Western Cape as the preferred South African destination

Develop authentic experiences in

accommodation,

art & craft,

culture & heritage & entertainment,

conference & events,

food & drink,

nature & adventure,

tours & transport

whilst retaining the individual characteristics of each town.

Encourage, train and support authentic tourist product development within the region’s local communities in support of local economic development

Intellectual property of Marinda Holtzhausen

Local Tourism Development

that allows a World Traveller …

… to become a Local in Stellenbosch… Paternoster

… Prince Albert … Pacaltsdorp …

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… and tell the World about it!

Development Action Plan

Intellectual property of Marinda Holtzhausen

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Asset Map

• RTO & LTO

• Associations

• NPO / NGO

• Communities

• Churches

• Schools

Level of Development

• Entry / Start up

• Intermediate / Existing

• Advanced / Experienced

Intervention

• Legal Requirements

• Workshops

• Referrals

• Mentorship Programme

Expos

• Regional & Local

• National

• International

Strategic Partnerships & Stakeholder Agreements

Intellectual property of Marinda Holtzhausen

Regional & Local Tourism Organizations

Tourism Associations

Local Government

Western Cape Destination Marketing

Corporate Companies

Organized Business Associations

Media Partners

District & Local Municipalities

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Mentorship Program

Intellectual property of Marinda Holtzhausen

Accommodation

Arts & Crafts

Culture, Heritage & Entertainment

Food & Drink

Nature & Adventure

Social Media

Conference & Events

Transport & Tours

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Socially Unforgettable Socially Unforgettable

Intellectual property of Marinda Holtzhausen

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Mentors

Marinda Holtzhausen & Marius de Vos Abigail Appollis

Accommodation Backpackers Accommodation Home Stay

Intellectual property of Marinda Holtzhausen

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Mentors

Nico Grobbelaar Jennifer Saunders

Accommodation Guest House Arts & Crafts

Intellectual property of Marinda Holtzhausen

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Mentors

Benita Cyster Anna Kruger

Culture, Heritage & Entertainment

Culture, Heritage & Entertainment

Intellectual property of Marinda Holtzhausen

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Mentors

Hilton Andries & Leatitia Solomons Marlize Stander

Conference & Events Food & Drink

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Mentors

Carmen Thompson Hanli fourie

Food & Drink Nature & Adventure

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Mentors

Ntsiki Biyela Cany Bugler

Tours & Transport Tours & Transport

Intellectual property of Marinda Holtzhausen

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Mentors

Lizelle Bailey Fatima Shaik

Legal Requirements

Assistance & Associations

Marketing – Traditional, digital, social media, expo

Business Plan

Business Diagnostic tools and Finances

Practical Workshops

Intellectual property of Marinda Holtzhausen

Mentorship Program

Computer literacy & IT Audit

Corporate ID & Branding

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Local Tourism Development Toolbox

Intellectual property of Marinda Holtzhausen

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1. Registered Company

1. Tax registered & clearance

2. Incentive: Laptop with internet connectivity

3. Software Windows, MS Office, Accounting

4. Computer Literacy

2. Bank Account

3. Trade Licences

4. Association Membership

5. Branding – Logo, website, collateral

6. Business Plan

7. Marketing Plan

8. Social Media Marketing Course

9. Industry Skills & Knowledge

10. Participation in Local & Regional Expo

Culture of Collaboration

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• Local Tourism Development Organization

• Small annual membership fee

• Special Packages and Deals

• Refer business

• Track monetary value of referrals

• Network functions

• Industry educationals

• Annual Expo Trade and Consumers.

• Above all … have fun … together!

Summary

Intellectual property of Marinda Holtzhausen

• We find innate Talent within each region• Within the designated genres

• We transform them from Informal to Formal• Through a series of Interventions & Workshops

• Incentives offered for Registering Company & Legal Compliance• Laptop with Internet Connectivity• Software

• Participation in Expos• Continued support through Mentorship

Total Investment for complete programme

Partial Investment for selected Workshops

Intellectual property of Marinda Holtzhausen

CPT Bookings regards this option as an open book process and will disclose all costs in order to arrive at an investment price that will be fair and ensure quality input.

Kindly contact Marinda to discuss

CPT Bookings is offering the workshops at the price of R500 per delegate per workshop.

This price does not include venue costs or catering.

Own premises can be offered in order to curb costs.

Free Wi-Fi is a pre-requisite.

Investment

Marinda Holtzhausen +27829554725

marinda@sou.ms@MarindaSou

Intellectual property of Marinda Holtzhausen

Thank You!