WESTERN CAPE GOVERNMENT TOURISM SAFETY STRATEGY2 OCTOBER 2019

Deputy Director General: Economic Development & Tourism | Rashid Toefy

Tourism Safety Ecosystem

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Engaged Communities

Preparedness

& Emergency

Response

Informed

Tourists

Government

Development & Use

of Technology

Partnerships &

AssociationsSAFE & SECURE TOURIST

Metro Police

NDT SATTBCSA

Embassies

Banks Tech device

manufacturers

Apps

Disaster

Management

TSSP

SAT

Private Security

EMS

NSRI

SAPS

Hospitals

SANPARKS

BIG 7

Tourist Attractions Neighbourhood

Watch

CTT

JAMMS

LTO/RTO

NPA

SAPSNDT

DOCSSAMSA

DEDAT

Media

WESGRO

Hospitality

Forensics

TMSAFCycling/running

clubs

WWF

Table Mountain

Fund

Skills

Development

CapeNature

SANPARKS

Drone Tech

Companies

Cell Phone

Companies

Communities

ACSA

Silicon Cape

NGO’s

Tourism Safety Strategy

3

6. Interventions

& Partnerships

Identify

synergies to

enable funding

of cross-

platform

initiatives and

skills

developments.

5 Communication

Strategy

Develop a

comprehensive

communication

strategy

integrating all

important

stakeholders.

4. Tourist Safety

& Security Tech

Platform

Identify

innovative

technologies

that can act as

an enabler to

help address

and solve core

tourist safety

risks.

3. Tourist Safety

Response

Provide

assistance and

support to

tourist in

distress

2. Enforcement

Task Force

Establish a

multi-

stakeholder

enforcement

task team

1. Tourism

Safety Forum

Form a formally

structured,

multi

stakeholder

and

collaborative

safety forum

Effective Data Tracking & Measurement SystemThat which cannot be measured cannot be managed

The more superior the quality of the data, the greater the insights derived, the more successful the interventions with increasingly tangible benefits

Lever 1 – Tourism Safety Forum

4

Ecosystem SeminarBiannually with

next one taking place in November

2019

Sub forums have

been formed addressing specific

risks as they

emerge

Table Mountain

Operational Meetings in

partnership with

SAPS, SANPARKS &

Metro Police

• SANPARKS have commenced

with biweekly

operational

meetings as of

August 2019.

1. Tourism Safety Forum

A formally structured, multi

stakeholder and collaborative safety

forum will be formed.

All stakeholders to be represented,

such as:

Wesgro, Cape Town Tourism, FEDHASA, SATSA, SAACI, AAVEA

Tourist attractions (Big 6)

CapeNature & SANPARKS

Enforcement authorities (SAPS, CCID,

NHW, Metro Police, NPA)Tourism transporting mechanisms

(Uber, Taxi, Hop on/off, ACSA, Car

rentals)Communities & Public

• Communications Task

Team

• Tech sub forum

Impact of Crime on Tourism

5

Crime

Incidents

on the

Mountain

Lever 2 – Enforcement Task Force

6

2. Enforcement Task Force

A multi-stakeholder enforcement

task team to be established

• Professionally managed 24/7• Formally endorsed by SAPS

• Partnership with NHWs and other

community policing initiatives

• Partnering with NPA to enforce prosecution

Establish a Tourism

Safety priority

subcommittee at

ProvJoints:

• It was decided that

Tourism Safety is

proposed to the

ProvJoints as a

subcommittee of the

Priority Committee of Prioritised Crime. This

decision is still to be

ratified by ProvJoints.

Integrated operational

model already

finalised for TMNP

between

SAPS/SANPARKS/CoCT

Operational models

for dedicated tourism

law enforcement unit are being considered

for critical risks (e.g. CBD & Table Mountain).

Lever 3 - Tourist Safety Response

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3. Tourist Safety

Response

Assisting and supporting a

tourist in distress leaves a

positive impression on the

tourist and has the

potential of eradicating

any negative impact they

have experienced.

DEDAT’s current Tourism Safety

and Support Programme (TSSP)provides assistance to tourists in

distress.

Objectives of TSSP are:

• Practical and emotional

support for tourists in need.

• 24-hour response capability, 7-

days a week.• Facilitation and liaison with all

key role-players and tourism

stakeholders.

• Awareness and lobbying.

• Intervention or representation

at different levels.

• Programme has been in

existence for 10 years

Emergency Preparedness &

Readiness

Continuously assessing and

developing the safety and

security preparedness of all

tourist attractions within the

Western Cape, such as:

• Big 6

• Tour operators

• Other tourist havens (RIM etc)

Established relationships with

consulates and embassies

• Consular briefings held

regularly to address topical

tourist related risks Seek

synergies to address tourist

safety needs.

• Serve as a source for data

gathering.

Exploring the possibility

of a call centre service

or partnering at the

TMC (Traffic

Management Centre)

Dial 107

Lever 4 - Tourist Safety & Security Tech Platform

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4. Tourist Safety & Security

Tech Platform

Identification of

innovative technologies that can act as an

enabler to help address

and solve core tourist

safety risks.

Tourism Safety Tech Forum

has been established

• Provides a meeting

place for techies to

present viable solutions

• Forum includes proper

representation by law

enforcement parties to

assess the viability of

solutions presented.

Match the solution

providers to the

custodians of the

initiatives/programmes

addressing the

challenges faced.

Panic button, Kazala NW

app, Namola, Buzzer,

Telegraph etc.

A tech tool is currently

being developed by

DEDAT that will allow

incidents against tourists

to be logged via a simple app. This will allow

for data gathering and

data intelligence.

Lever 5 - Tourism Safety Communication

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5. Tourism Safety

Communication

Strategy

A comprehensive

communication strategy

integrating all important

stakeholders –

government, businesses,

tourism associations,

industries and communities

across the tourism value

chain

The Communication objectives

are:▪ Build awareness of Tourism Safety among

all stakeholders ▪ Secure the commitment and buy-in from

all stakeholders. ▪ Influence specific policies or policymakers

around key aspects of Tourism Safety for

Cape Town and the Western Cape as a Tourism Destination.

▪ Encourage participation among researchers or partner bodies.

▪ Tourism Safety Communication Task Team that consists of key tourism stakeholders has been established (CTT, WESGRO, Provincial Government and CoCT.)

▪ Tourism Safety Communication Plan has been developed and is being

implemented▪ Tourism Safety Implementation Team has

been established (SATSA, SAACI, FEDHASA, JAMMS & industry at large.)

▪ Assessing the brand image of Western Cape as a

tourist destination by

developing a tool to

measure the perception of

safety and security

affecting tourists and

monitoring it periodically

▪ We have done a provincial

wide survey via all RTO’s/Districts/LTO’s on safety

related issues

▪ Develop a communication

strategy addressing the most

pertinent and consistent theme

across the province

▪ Visitors safety tips is distributed across the

province/Airbnb/attractions

▪ Car rental agencies

▪ Safety FAQ’s have been developed for international

trade and tourists.

▪ Good News stories are being written up constantly.

Lever 6 – Tourism Safety Partnerships

6. Tourism Safety Partnerships

Identification of synergies to

enable funding of cross-platform

initiatives and skills developments

100 Tourism Monitors have been deployed at TMNP and 100 more will

be deployed across the province by November

2019.

Collaborating with and

leveraging the support

from National

Department of Tourism

for the Tourism Safety

Monitors pilot to take

place in WC Programme

and in the National

Tourism Safety Forum.

Tourism Signage Audit to verify and raise the

standard of signage

across the province.

Commencing with 2

towns this year.

Developing partnerships

with organisations such as Table Mountain Watch

to integrate community

as solution owners e.g.

(Safe Zones).Exploring funding opportunities

such as:

• Table Mountain Fund

• WWF

• World Trail fund

• Global Ambassadors Fund

• Consulate partnership

Working with

communities affected with crime and tourism to

drive social inclusion and

SMME creation.

Tourism Safety Strategy

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6. Interventions

& Partnerships

Identify

synergies to

enable funding

of cross-

platform

initiatives and

skills

developments.

5 Communication

Strategy

Develop a

comprehensive

communication

strategy

integrating all

important

stakeholders.

4. Tourist Safety

& Security Tech

Platform

Identify

innovative

technologies

that can act as

an enabler to

help address

and solve core

tourist safety

risks.

3. Tourist Safety

Response

Provide

assistance and

support to

tourist in

distress

2. Enforcement

Task Force

Establish a

multi-

stakeholder

enforcement

task team

1. Tourism

Safety Forum

Form a formally

structured,

multi

stakeholder

and

collaborative

safety forum

Effective Data Tracking & Measurement SystemThat which cannot be measured cannot be managed

The more superior the quality of the data, the greater the insights derived, the more successful the interventions with increasingly tangible benefits

Tel: Fax:

www.westerncape.gov.za

Contact Us

RASHID TOEFYDEPUTY DIRECTOR GENERAL: DEPARTMENT OF ECONOMIC DEVELOPMENT & TOURISM

+27(0)21 483 9291 +27(0)21 483 5399

Email: rashid.toefy@westerncape.gov.za

80 St Georges Mall, 10th Floor, Waldorf Arcade, Cape Town, 8000

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