Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

West Coast Franchise Expo 2012 Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and

Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We

disseminated information (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran print ads for the event in multiple issues of our free

alternative newspaper. The issue is distributed to over 500 retail outlets and colleges in Los Angeles.

W. Coast Franchise Expo Recap Campaign Recap

Banner Advertising - 855K impressions, 1,089 clicks Editorial Page – 1,107 Page Views

Dedicated Email – 27K sent, Total Opens – 3,215 to date, Total clicks – 212 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views – 2,865, Clicks – 66 Social Media - Campus Circle channels: Facebook – 6,197; Twitter- 2,775

Calendar Listing - 434 Page Views • Newspaper – 30K circ., 90K readership

Total Event Related Page Views – 7,421 Total Clicks – 1,357

Print Ad In Campus

Circle

No. of Issues – 4 Readership – 90,000 Circulation – 30,000 Total Circ. – 120,000

Distribution – 500 Retail Stores +

Colleges

Print Advertising Sample 1

Print Advertising Sample 2

Original Content

Page Views as of 9/25 – 913

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the event appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 855K. Clicks – 1,089.

Banner Advertising

#2

Position(s) – Below the fold

Page Views/Month – 140,000

Impressions/Month – 519,000

Banner Advertising Stats Banner advertising for the event appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions Avg. – 855K. Clicks – 1,089.

Dedicated Email

Delivered – 26,796 Opened – 3,215

Clicks – 212

Campus Circle

Newsletter

Emails – 26,751 Opens – 2,865

Event Clicks – 66 Newsletter – 1X

Calendar Listing

Page Views – 436 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,197 Twitter followers: 2,775

Social Media Samples 2