Inside

The Shop 1300 139 557

Perth Expo

•It’s all happening in Franchising...•10 questions to ask yourself before buying a franchise•5 week franchise research plan•Look at the many franchising opportunities available

Its all happpening in Franchising!

Inside this edition

Croc’s Playcentre, an indoor playcentre and party venue like no other have announced the launching of its franchise program!

Croc’s Playcentre was born in 2008 in Knox in Melbourne taking over a small struggling centre and quickly turning it into a profitable centre which is still trading today. From that small beginning Croc’s Playcentre has grown into 3 very successful centres and enjoys great success today.

“Entering into detailed brand development activities and trials prior to the development of the franchise was essential to show the market the true potential, quality and proven business model a Croc’s Playcentre is today.” said Mr. Lawrence Cusdin, co-owner and founder.

“Opening three centres in Melbourne, testing concepts and equipment to ensure success prior to entering the franchising industry was a very smart business move”. says Mr. Grant Garraway of The Franchise Shop who has assisted Croc’s Playcentre with their conversion to a franchise program.

Mr Cusdin said “Croc’s Playcentres set the highest standards to locating the centre, equipment choices, design and fit out requirements, so the parents and families are happy to bring their children to our centres over and over again.”

A Croc’s Playcentre franchise can be purchased from around $300,000 to $400,000 exclusive of GST. This generally covers the franchise fee, training fee, equipment, fit out, and securing a suitable centre location.

“We are now seeking our first franchise owners throughout Australia” Mr Cusdin said.

The Franchise Shop is very pleased to announce that UK Central have chosen them as their franchise owner development company and their franchise owner recruitment consultants.

UK Central is Australia’s top retailer of imported British goods. They sell an enormous range of clothing, food, books, confectionery and memorabilia. No one of British heritage need miss their favourite products from home any longer.

“We are delighted to be able to assist UK Central with their Franchise Owner recruitment” said Managing Director Grant Garraway from The Franchise Shop. “For a franchise to be successful in today’s marketplace it needs a genuine point of difference.” said Garraway. “UK Central bring a fresh, unique combination of products, service standards and atmosphere to their clients.”

UK Central are looking for Franchise Owners initially in Perth WA and then throughout Australia.

As a result of exhibiting at the Melbourne Franchise Expo in 2010, Snorepro Global have sold a Master Franchise Agreement for Mongolia, which is now up and running.

Lots of interesting negotiations, language issues, and lots more, but they have started operating!

Snorepro in Mongolia!

Continues next page...

They have arrived...

Its begun...

Keen to Clean Franchise BRW Fast Starter 2012

Yet again the Keen to Clean Group is setting business and cleaning industry standards by achieving a placing in the BRW Fast Starters 2012 listing. Ranking in at number 88, a result practically unheard of for a franchise let alone a cleaning industry company, the result is a clear sign that the group is now a major player not just in its own industry but at large.

The BRW magazine is the point of call for business insight with a record of discovering big players long before they make a splash. The Fast Starters list is particularly prestigious, allowing newly formed operations to get their name out in a big way. Listing only those that have achieved consolidated growth over the last two years whilst being young in the industry by being formed after 2006, the list represents the companies that will be the centre of their industries and the Australian economy at large in the very near future.

“The result is a great surprise, showing that our hard work and the support we have received has paid off,” said Bijesh Purohit, Managing Director of Keen to Clean. “We can’t thank people enough for helping us get here.”

“But what I think it really says is that even though we’ve come this far, even though we’ve had so much success… in reality we are still a very young business that has a lot of room to grow. Honestly, that idea is more exciting than the result itself,” he continued.

“I hope everyone will look forward to the benefits of this growth as much as we do.”

BRW Fast Franchise 2012: Keen to Clean Group

Keen to Clean Group among the top 5 franchise network in the country, ranked by BRW Fast Franchise 2012

The group has blitzed its way to the top five of the BRW 2012 Fast Franchise list, a prestigious listing of

the top 100 fastest growing and fittest franchises of the year across all Australian industries. Ranking in at number 5 in Revenue growth, the achievement is another industry setting standard that is helping assure the groups’ place in the future of cleaning services and promises for another year of achievement and growth.

The BRW magazine is a go to of business insight and its yearly lists are some of the most highly contended in the business world. The Fast Franchises List looks at outlet and revenue growth for franchises across the country to determine just who are the strongest players in the franchise industry. Not only is it a monumental result for the Keen to Clean groups first entry into the listings, the group is also the highest listed services based franchise and has left all other cleaning companies in the dust.

“We feel that the best way to back up our claims as an industry defining company is to be officially recognised,” said Brijesh Purohit, Managing Director of Keen to Clean. “This listing is very special for us because it is in a very prominent magazine and the judging is very thorough.”

“We hope that Customers and Franchisee’s will appreciate that these awards reflect our dedication to cleaning and business.”

Its all happening in Franchising!

Keen to Clean make two ‘fast growing’ lists...

Great success just 12 months in...The Franchise Shop wish to congratulate Jane Lombard who recently completed her first 12 months a a TFS franchise owner operating in New South Wales and the ACT.

Jane has proven an outstanding addition to the TFS team. TFS are seeking potential franchise owners for Perth, Brisbane, and Auckland.

Sergio’s Cake Shop Sydney’s Premier Cake Shop chain now available for franchising. Sergio’s Cake Shop offer exceptional profit opportunity. Simple to run, no baking required.

Urban BurgerUrban Burger is an exciting family brand with products that are unique, fresh and delicious. Urban Burger is famous for its gourmet burgers.

Adore TeaThe destination to buy all things tea! Our Petite retail concept stores are affordable, easily managed & offer great financial returns. Owner operated or under management.

StufflersWorlds first and largest bear and stuffing franchise. Stufflers offers a great part time opportunity for mums to get back into the workforce and still have plenty of time for the family.

KubarzFully mobile beverage catering franchise. Providing full service beverage catering to any type of private or corporate event.

Anything BabyBaby equipment hire for home and travel needs. Offering short and long term hire of high quality baby equipment chosen from leading manufacturers and retailers within Australia.

EnSaladaEnSalada offers exciting, healthy mouth watering salads and home made Greek flavoured yoghurts designed by our Head Chef. Kiosks and cafes available in Australia and New Zealand.

Pro Pit ServicesProfessional drainage pit building business within the construction industry. No experience required, full training provided, outstanding profit opportunities.

Abode Design and ConstructSeparate franchises for Design & Construct (Construction management), Landscaping or Kitchen & Bathroom. Focusing on sales & management with no onsite labour.

Cappuccino Xpress Mobile Coffee Vans that delivers premium quality coffee to workplaces, functions and a variety of events. Looking to further expand in VIC & QLD in 2012.

Games 2 UMobile theatre and entertainment franchise package that brings the party to you! Fully fitted out games theatre for Xbox & Wii plus laser tag & much more!

SnoreproThe patented Snorepro snore relief device allows clients to stop snoring and have the best night sleep. Master Franchise Available for ALL Australian States and throughout Asia.

Duster DolliesAs a Duster Dollies booking agency franchise you can do that. The outsourcing of domestic services is booming and here is an opportunity to take advantage without lifting a duster!

Croc’s PlaycentreCroc’s Playcentre is an indoor playcentre and party venue like no other!! An outstanding business opportunity with this brand leader. A well-researched, profitable franchise that’s fun to run.

Jumping J-Jays“Zappening Wow” is the vibrant energy that makes a Jumping J-Jays franchise so rewarding. This unique, part time, weekend business offers both personal and financial rewards that is truely zappening!

Keen to Clean Domestic, Commercial, & Carpet cleaners since 2003. Keen to Clean offer different investment levels to suit everyone. Guaranteed Income.

Shop in almost any town or suburb in Australia today, you will find a very large number of franchised businesses. Australia has been referred to as the franchise capital of the world. There are over 1000 franchise systems in Australia, with over 60,000 individual franchises employing 600,000+ people, and sales of over $128 billion. There are many examples of successful franchises. McDonalds, KFC, Harvey Norman and even Australia Post, are all well known, highly successful franchises. But buying a franchise is no guarantee of success. Every year there are failures of Franchisors and Franchisees.

Questions to ask yourself before buying a franchise...

1

6

2

7

3

8

4

9

5

10

10

Before buying a franchise, here are 10 important questions that need to be carefully answered:

Are you the type of person who is willing and able to take on the responsibilities of managing your own business?

You owe yourself and your family a very careful self analysis before buying a franchise. While the franchise system will give the start up training and offer ongoing support, you, the franchisee, must be prepared to manage the business. YOU have to accept the responsibility of managing the business yourself.

Will you enjoy the work of the particular franchise?

Some people who buy a franchise they think will make them a lot of money, without thinking whether or not they will enjoy the actual work they will do in the business. You should buy a franchise that centres in an area that you will enjoy. Determine your interests and types of businesses you might really enjoy.

Are you willing to completely follow the franchise system?

The key to franchising success is the consistency of the product & service customers find from one franchise to another. There is no point in purchasing a McDonalds franchise and then deciding you did not wish to sell a core product such as French Fries!

Do you have a strong personal history of success in dealing with people?

Most franchised businesses are based on human interaction. Your personal ability to interact well with your franchisor, other Franchise Owners, your employees and your customers cannot be emphasised enough. A negative, critical, carping Franchise Owner can be a detriment to the entire franchise system.

Can you fund the franchise without stretching your resources too far?

One of the major causes of business failure is lack of capital. You will need enough money to not only open your franchise, but to run it until as it’s profitable.

Have you carefully studied the legal documents?

Franchisors are required to prepare a Disclosure Document under Australia’s compulsory Franchise Code of Conduct. This document will give you pertinent information about the franchise. Read it yourself. Do not rely solely on your legal advisor.

Does the franchise you are considering have a track record of success?

From the Disclosure Document you should obtain information about how profitable their franchise has been. For new Franchisors this information is harder to find, so you have to balance the lower cost to purchase from a new Franchisor, with the higher risk of failure.

Are the Franchise Owners generally happy and successful?

The Disclosure Document will contain a listing of all the Franchise Owners. You should talk with at least 10 of them or 10% of established franchise owners..

Do you like the franchise’s staff with whom you will be working on a regular basis?

One of the most important elements of a franchise is the ongoing support and contact you will have with the Franchisors main office. For this reason, you need to feel comfortable with the people you will interact with.

Do you have your family’s genuine support?

Managing a franchise is a full-time job and sometimes your new business will make demands on your time that your family might resent. It requires sacrifices of personal and family time. Your family should understand and accept that you will have tremendous demands on your time.

A complete version of this article can be read on The Franchise Shop web site:

www.thefranchiseshop.com.au

WEEK 4

Visit the Head Office of the Franchisor

Arrange to visit the head office of the Franchisor. Keep you mobile phone off. Concentrate on what you are doing.

Have your contact person at the proposed Franchisor arrange appointments for you with the Franchisors key players.

WEEK 3

Arrange to visit Franchise Owners

Plan to complete three or more visits with Franchise Owners in their place of business. Make a list of what you want to learn before you go. Do not expect more than 30-60 minutes of their time and you MUST make an appointment.

The unspoken questions for you are: “Can I see myself doing this business for the next few years?” “Will I enjoy it?” “Is this the business I have been looking for?”

Obtain professional advice from a qualified advisor

Hire a Solicitor with experience in franchising. First, ask the Solicitor what their fee is to review the Franchise Disclosure Document and the Franchise Agreement. You should also hire a qualified Accountant to review the financial strength of the Franchisor, and advise you of the economics of the opportunity.

WEEK 1

Read the information sent to you

As you read, compile two lists of questions for the Franchisor and existing Franchise Owners respectively. Note sections that you may wish your Solicitor to explain.

Interview existing Franchise Owners

Commit to completing 6 to 8 telephone appointments with existing Franchise Owners.

Write questions for the Franchisor

Write down any questions for the Franchisor. When you complete the first round of interviews, call the Franchisor to get answers to these questions.

The first research week is now complete.

5 WeekFranchise Research Plan...Spread over approximately five weeks, this is a simple but effective approach that will help you make a good decision about which franchise to buy in a reasonable amount of time. You will need to commit a realistic amount of time to the research. At all times take complete notes.

Ask yourself: “Still

interested in this

franchise? Yes? Move on.

WEEK 2

Revise your questions

Amend your list to include any new or more detailed questions that became obvious to you as a result of your previous interviews during week one.

Interview more Franchise Owners

Plan to complete four to six more telephone interviews with existing Franchise Owners.

Have more questions for the Franchisor

Call the Franchisor on Friday with your new list of questions. Explain this is a big investment for you, a major change in your life, and you are simply being careful.

Still interested? Then go on to week 3.

WEEK 5

Research your New Industry

Check the internet and libraries for industry trends which may affect your future.

Prepare a business Plan

Produce (with help from your Accountant if needed) a business plan for your proposed purchase. This will help you decide whether or not to purchase the franchise.

You are prepared to decide: “Is this for me?”

A complete version of this article can be read on The Franchise Shop web site: www.thefranchiseshop.com.au

CONCLUSION: Now you have compiled practical information, and just as critically, your impressions about the franchise. You have also gained the advice of your Solicitor and Accountant.

Ask yourself: “Am I

still interested?” Yes?

Move onto week 4.

If still interested move to the next stage.

Marrs With 32 years in the window furnishing industry Marrs, an industry leader, is now offering Franchise opportunities to like-minded individuals. A great opportunity for individuals to join our network and begin to service their own niche territory.

BK’sBK’s Takeaway is a retail food outlet specialising in hot and tasty ready to go food. Traditional Australian fare. Outstanding proven business model.

Jims Electrical Newly formed service to The Jims Group. This electrical trade opportunity is available for all A Grade Qualified electricians. Contractor license required.

Taste of EuropeEuropean Bakery Cafe, baked daily on site, artisan breads, patisserie and either sit down or take home meals. Come and try their famous “Fradzola” sourdough bread. Amazing!

Ironing ElfThe modern world is all about convenience. The Ironing Elf provides a pickup and delivery ironing service. Franchise Owners do not iron themselves. Excellent new business.

The e TeamInterested in establishing and maintaining websites and other business marketing solutions? The e Team offer the potential to earn good money and work flexible hours from their own home.

UK CentralWe sell goods from the UK to the large Ex-pat UK population. Food, clothing, books, sporting memorabilia, sweets, biscuits and DVD’s. Our customers love us!

Little ImagesExperts in Child Care, School photography and Event photographs. If you a photographer or hobby photographer we would like to talk to you and help to turn your passion for photography into a great business.

You are prepared to decide: “Is this for me?”

The Franchise Shop is Franchising!The Franchise Shop is seeking Franchise Owners for our offices in Perth, Brisbane and Auckland! This role would suit executives with experience in Franchising and/or chain management.

For More InformationCall 1300 139 557

Let our success be

yours!

Useful Links

The Franchise Council of Australia www.franchise.org.au

Australian Franchising Magazine www.franchise.net.au

Business Franchise Magazine www.businessfranchiseaustralia.com.au

ACCC www.accc.gov.au