WERS Media Kit 2020

NEW ENGLAND’S PUBLIC MEDIA MUSIC STATION

An uncommon public media music platform, WERS offers unique opportunities for local & global brands to enter Boston’s Top 10, $250M radio market.

2018 WERS Wicked Good Festival on Boston Common 2

ACHIEVE ROI & CREATE SOCIAL IMPACT

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WHY WERS?

2018 WERS Wicked Good Festival on Boston Common

Our mission is driven by serving Boston’s local communities, and our passion for music drives messaging that benefits local and global brands. 88.9 offers an exceptional…

o AUDIENCE

o MULTI-PLATFORM PUBLIC MEDIA AUDIO PLATFORM

o OPPORTUNITY TO IMPART CREDIBILITY TO YOUR BRAND

o EFFICIENT AUDIO BUY

o CHARMING ENVIRONMENT, THAT CELEBRATES BOSTON’S LOCAL

CULTURE and COMMUNITIES

Images created by Emerson College Students as members of the WERS Creative Team

WERS | 70 YEARS STRONG!

WERS is New England’s longest running public media music platform. We’re a quirky, member supported station, with a dedicated and exceptional audience invested in our brand. Underwriting on WERS not only supports our mission, it’s a signal to our listeners that your brand is part of our community.

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WERS | STUDENT RUN & PROFESSIONALLY MANAGED

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Broadcast from Emerson College, WERS was voted the #1 College Radio Station in the Country according to the Princeton Review in 2019. WERS actively incubates the next generation of media professionals, imparting on-air, programming, technical and business acumen, all while having fun.

Monthly multi-channel engagements connect WERSwith an audience of over

450K+Sources: Nielsen Audio PPM, Boston Metro, A18+ M-Su 6a-12m; Google Analytics, Jan-Dec 2019; Triton Metrics 2019, Constant Contact Feb 2020, Hootsuite Feb 2020

WERS | MEDIA FOOTPRINT

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INTRODUCING OUR WERS AUDIENCE

61% HAVE A COLLEGE

DEGREE OR HIGHER

EDUCATION56%

HAVE AN INCOME OF$100K+

HH INCOME

5%18-24

22%25-34

34%45-54

18%35-44

21%55+

AGE

Source: Nielsen rolling 13 month Aug 2018-Aug 2019.

A loyal listening base of 200K+ that trusts the sponsors

that support their beloved station

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88.9 listeners are educated & affluent, with a dash of quirky, AND are kinda’ cool

WERS offers an eclectic and joyful audio environment, attracting listeners looking for distinctive music programming all connected by our warm, generous, kind and playful student and professional hosts.

WERS | AUDIENCE

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88.9 CAPTIVATES INFLUENCERS ACROSS THE BOSTON MARKET

Source: Scarborough R2 2019: Aug18-Aug19.

• 100% more likely to lead companies & organizations• 89% more likely to teach, provide legal representation, or work in arts or media• 18% more likely to practice medicine

WERS | AUDIENCE

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WERS Listeners are:

…than the average adult 18+ in the Boston Market.

• 234% more likely to be a Small Business Owner• 171% more likely to be Self Employed• 181% more likely to seek out Home Equity Line options

• 89% more likely to invest in the Stock Market• 77% more likely to seek out 529 plan option

Source: Scarborough R2 2019: Aug18-Aug19.

88.9 LISTENERS ARE CONFIDENT ABOUT BUSINESS & FINANCIAL PLANNING

WERS | AUDIENCE

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WERS listeners are

…than the average adult 18+ in the Boston Market.

88.9 listeners are 162% more likely to eat & drink out locally than the average New England diner.

Source: Scarborough R2 2019: Aug18-Aug19.

WERS LISTENERS PREFER LOCAL FLAVORS

WERS | AUDIENCE

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• 108% more likely to have visited MGH Medical Care in the past 3 years

• 79% more likely to practice Yoga• 59% more likely in the past 3 years to have received medical services for Maternity Care• 46% more likely to be enrolled in a PPO• 40% more likely to seek out Specialists for Medical Care• 29% more likely to belong to a Health Club or Gym

Source: Scarborough R2 2019: Aug18-Aug19.

88.9 LISTENERS ARE HEALTH CONSCIOUS, FIT & GROWING THEIR FAMILIES

WERS | AUDIENCE

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WERS listeners are

…than the average adult 18+ in the Boston Market.

• 136% are more likely to attend Boston Convention Center events

• 41% are more likely to attend a Rock Concert

• 50% are more likely to attend the Symphony

• 47% are more likely to visit Art Museums

• 31% are more likely to attend Live Theater

• 55% are more likely to attend Jazz & Blues Concert

88.9 LISTENERS CRAVE BOSTON’S LOCAL EXPERIENCES

WERS | AUDIENCE

13Source: Scarborough R2 2019: Aug18-Aug19.

…than the average adult 18+ in the Boston Market

Boston is deeply rooted in public media culture. We listen early, often and digest it all. It’s a proud tradition, and it offers a unique set of benefits to the partners that support listening appetites. This HALO EFFECT translates into positive sentiment for local, regional and global brands and organizations that support public media programming.

PUBLIC MEDIA’S HALO EFFECT = POSITIVE BRAND SENTIMENT

75% of public radio

listeners hold a higher opinion of companies that sponsor public radio.

77% of public radio

listeners take action in response to messaging heard on public radio.

69% of public media

listeners prefer to do business with companies that support public radio.

Source: Lightspeed Research, NPR State of Sponsorship Survey, March 2019. 14

WERS | BENEFITS

MUSIC DISCOVERY

55 minutes of music per hour

PUBLIC RADIO COMMERCIAL RADIOPROGRAMMING

43 minutes of music per hour (on average)

COMMERCIAL RADIO

17 advertisingminutes per

hour

Source: Inside Radio April 2020.

PROGRAMMING

Listeners tune in to 88.9 for an uninterrupted music discovery experience

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WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT

5 messaging minutes per hour

4 :20 sponsor spots per hour 28 :30 or :60 ads per hour

Source: Media Monitors 2/25/20 9a WXKS :30 & :60 spots, :15 excluded | Colors=Stop Sets

Brands stand out in 88.9’s clean, clutter-free messaging environment.

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WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT

1-800-GOT-JUNK?

USAA Insurance

Santander

Mike Bloomberg For President

Waterville Valley Resort

BOSTON COMMERCIAL

RADIO

Ninety Nine Restaurant & PubMA Unclaimed Property Division

Oral-B

Santander

Shutterfly

MA Unclaimed Property Division

Zatarain's

Commonwealth MotorsRCN Internet

Viti Volvo Cars

Jeep Cherokee

Ideal ImageThe Weeknd

Oral-B

Vanda Pharmaceuticals Motion Sickness Study

WomenHeart

Frozen II 2019 Vid

Boston Laser

DeMoulas Market Basket

SBLI Savings BankEversource

Mutual Life Insurance Company MA

WXKS

Source: WERS M-F 6a-10p schedule

WERS PROGRAMMING | AN ECLECTIC CELEBRATION OF MUSIC AND MUSIC MAKERS

MUSIC DISCOVERY PROGRAMMINGNEW MUSIC, ALTERNATIVE, ETC...Mon-Fri 6a-10p, Sat-Sun 4-10p

MORNINGS WITH GEORGE KNIGHTMORNING DRIVEMon-Fri 6-10a

AFTERNOONS WITH PHIL JONESMUSIC DISCOVERY AFTERNOONMon-Fri 2-6p

THE SECRET SPOTCLASSIC SOUL, R&B, AND SLOW JAMSMon-Sun10p-2a

THE PLAYGROUNDMUSIC FOR THE YOUNG & YOUNG AT HEARTSat 6-10a

STANDING ROOM ONLYBOSTON’S LONGEST RUNNING BROADWAY,THEATRE, & PERFORMING ARTS SERIESSat 10a-2p, Sun 12-2p

ALL A CAPPELLALOCAL & NATIONAL A CAPPELLA MUSICSat-Sun 2-4p

CHAGIGAHCONTEMPORARY + TRADITIONAL JEWISH & KLEZMER MUSIC SERIESSun 8-11a

LISTEN ON-AIR, STREAMING & SMARTSPEAKER

FAM

ILY

FRIE

NDLY

WEE

KEND

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WERS FEATURES | DEEPLY ALIGN YOUR BRAND WITH OUR MUSIC

GEORGE KNIGHT COLLEGE OF MUSICAL KNOWLEDGEQUICK QUIRKY POP UP QUESTIONS ABOUT MUSICIANS AND MUSICMon-Fri 6a-10a

4:20 TRAFFIC JAMREGGAE JAMMon-Fri 4:20p

LIVE MIX MONDAYLIVE RECORDINGS FROM THE WERS STUDIOMon 5p

ALL NEW FROM 8-9 INTRODUCING BRAND NEW MUSIC Mon-Sun 8-9p

WICKED LOCAL WEDNESDAYLOCAL ARTISTS LIVE IN STUDIOWed 9p

WEEKEND LIVEPLAYING TRACKS FROM OUR STUDIO AND AROUND THE WORLDSun 9p

18LISTEN ON-AIR, STREAMING & SMARTSPEAKER

WERS | ANYTIME ANYWHERE WERS.ORG | STREAMING & SMART SPEAKERThe hub of all-things 88.9. WERS.org is THE place to listen and learn. Discover concert and album reviews through our blog, music videos, photography, live mixes, and our WERS livestream.

NEWSLETTERWith a growing mailing list of 14K+ subscribers, our newsletter is chock-full of fantastic local and national music information that is informative and delightful. Each month our feature “Small Business Spotlight” highlights hyper-local business partners.

SOCIAL MEDIAWERS is very social. Our multi-platform presence amplifies messaging across platforms.

VIDEO - Youtube.comSponsors gain YouTube visibility as live bands come into the WERS studio where our video team films local and national bands.

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APPROACH:WE WORK WITHIN YOUR BUDGET TO CREATE EFFICIENT CAMPAIGNS THAT ENGAGE YOUR TARGET

ON-AIR: (IN-HOUSE MESSAGING PRODUCTION INCLUDED IN ALL PROPOSALS)

• SPOTS• FEATURES

EVENTS: • ONSITE ACTIVATION THROUGHOUT THE YEAR

DIGITAL:• WERS.org• SMART SPEAKER• PRE-ROLL• MEMBER NEWSLETTER • SPONSOR FEATURED NEWSLETTER

WERS PARTNERSHIP OPPORTUNITIES

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WERS PARTNERSHOP BENEFITS

2018 WERS Wicked Good Festival on Boston Common

TOP 5 REASONS TO PARTNER WITH WERS

1. WERS offers an active, educated and engaged audience in Boston’s Top 10 radio market in an uncluttered messaging environment.

2. WERS offers a multichannel approach that amplifies brands, leveraging on-air, streaming, pre-roll, social media, and newsletter capabilities (to name a few).

3. Boston’s appetite for public media is very high, as New England’s public media music station, our listeners trust brands that partner with public radio.

4. WERS is agile and affordable. We take our mission and your business seriously

5. We really enjoy working with our community partners to amplify their message. Our team is committed to partnering with you through every step of your campaign, from establishing meaningful flights, crafting and producing messaging, to reporting on your total impressions, we’ve got you covered!

NEW ENGLAND’S PUBLIC MEDIA MUSIC STATION

FOR SPONSORSHIP INFORMATION PLEASE CONTACT:

Ali Dorman FernandezAssoc. Director of Underwriting and Partnerships

617.824.3993 | 781.330.9812 ali_dorman_fernandez@emerson.edu

ACHIEVE ROI & CREATE SOCIAL IMPACT FOR YOUR BRAND BY

SUPPORTING WERS IN 2020