these slides: bit.ly/sree3yrs#sreetips

Sree Sreenivasan, Former Chief Digital Officer

The Metropolitan Museum of Artsree@sree.net

● Twitter:@sree● Instagram:@sreenet● Linkedin: /in/sreenivasan● 5TEDxvideos● PodcastoniTunes:@SreeShow

● #LearnSocMedia:bit.ly/sreesocmedia

● SocialMediaGuide:bit.ly/sreesoc

● Facebook:SreeTips &group:Sree’sAdvancedSocialMedia

3 Years @MetMuseum:Digital, Mobile, Social Lessons

AlwaysBeCharging

AlwaysBeConnecting

AlwaysBeCollecting

AccordingtoTwitterCounter,thisismypitifulrankbasedonnumberoffollowers:

@Pontifex provides unusual reason to follow him

At The Met we think about four spaces:

Millennials and MediaWhile much of the journalism being produced by legacy news organizations is of value to younger readers, it does not entirely speak their language nor fully reflect their lives.

- @dkiesow's must-read essay

Find new ideas, trends, sourcesConnect with audiences in new,

deeper waysBring eyeballs, traffic and attention

to your workHelp create, craft and enhance

your brands

What Social Media Can Do For You

Are you using these free tools?

#WhenIWasYoungIwantedtobeamillionaire.Justdidn’tknowitwouldbeinunread@Gmailmessages.

From Mary Meeker’s 2015 slides at #CodeCon @Recode

From Mary Meeker’s 2015 slides at #CodeCon @Recode

1870

ca.1970

2015

ONE YEAR IN MET DIGITAL MEDIA

26 cycles of updates on metmuseum.org36,000 new records created in TMS20 new essays on the Timeline of Art History500 new blog posts1,100 Facebook posts, 3,800 Tweets, 400 Instagram posts450 email campaigns to 19 million email addresses100 new videos for permanent collection, special exhibitions, and online70+ digital media installations and 6 audio tours for

20+ special exhibitions

Mobile: Audio Guide

Mobile: The Met App

Media Lab

The Met’s Primary Social Channels● Facebook: 1.2 million likes● Twitter: 1 million followers● Instagram: 1 million followers● Pinterest: 560,000 followers● YouTube: 17,492,000 video views

and 29,000 subscribers● Flickr: 3,817,000 photo views and

22,000 photos in the Group Pool

Social media posts in 2014● 3,812 tweets● 2,997 pins and 18 new

Pinterest boards● 1,153 Facebook posts● 417 Instagrams

Social Media: @metmuseumMet Social Media team: @TaylorCNewby & @MuseumMammy

Additional Met Social Channels● @MetPhotoStudio Instagram ● Special Events Instagram● The Costume Institute Library

Instagram ● Watson Library Instagram● Watson Library Facebook page● Visitor Services Instagram● Thomas P. Campbell Instagram● The Met Store Facebook page● The Met Store Pinterest account● The Apollo Circle Facebook page● College Group at the Met Facebook

page● Met Teens Facebook Page● K-12 Educators Facebook page● Weibo account

@thomasPcampbell on Instagram

TheDirtySecretofSocialMedia:

Almosteveryonewillmissalmosteverythingyoudoonsocialmedia.

TheDirtySecretofSocialMedia:

Almosteveryonewillmissalmosteverythingyoudoonsocialmedia.

Untilyoumakeamistake.

Jabach painting blog posts by Keith Christiansen, head of European Paintings and Michael Gallagher, head of Painting Conservation

5 slides w/ @5slidesApp bit.ly/sree2015

@Sree's Social Media Success Formula

Your tweets, Facebook postings, etc, should have as many of these attributes as possible...

helpfulusefultimelyinformativerelevantpracticalactionablegenerouscrediblebriefentertainingfunoccasionally funny