Welcome to the School of Business · MKT 7260 Strategic Marketing 3 units MKT 7280 Socially...
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Transcript of Welcome to the School of Business · MKT 7260 Strategic Marketing 3 units MKT 7280 Socially...
Welcome to the School of Business
Message from the MScBM Programme Director
School Vision and Mission
Global Recognition
Programme Theme and Learning Goals
The MScBM Programme
Curriculum
Teaching Modes
Career Prospects
Facilities
Application for Admissions
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ACCT 7060 Business Accounting 3 units
BUS 7060 Business Law and Corporate Governance 3 units
BUS 7070 Business Operations 3 units
BUS 7080 Business Research Methodology and Application 3 units
BUS 7090 Business Strategy 3 units
ECON 7090 Business Economics 3 units
FIN 7080 Business Finance 3 units
MGNT 7230 Managing People 3 units
MKT 7080 Managing Marketing 3 units
Core Courses (27 units)
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ACCT 7080 Financial Statement Analysis 3 units
BUS 7390 Legal Aspects of International Business 3 units
BUS 7400 Legal Aspects of China Trade and Investment 3 units
BUS 7440 Entrepreneurship Development 3 units
BUS 7450 Business Creativity 3 units
BUS 7460 Participation in External Competitions 3 units
BUS 7470 Business Field Study 3 units
BUS 7480 Mediation 3 units
BUS 7500 China Marketing and Foreign Investment Issues 3 units
ECON 7610 Economic Developments in China and Hong Kong 3 units
ECON 7620 International Macroeconomics and Policy Issues 3 units
ECON 7630 International Trade and Finance in China 3 units
ECON 7860 Big Data Analytics for Business 3 units
FIN 7760 Derivative Securities and Risk Management 3 units
FIN 7770 Investment and Portfolio Analysis 3 units
HRM 7600 Global Human Resources Management 3 units
ISEM 7050 Current Issues in Electronic Commerce 3 units
MGNT 7270 International Management 3 units
MGNT 7280 Managing Change 3 units
MKT 7100 Management of Integrated Marketing Communications 3 units
MKT 7110 Seminar in Marketing 3 units
MKT 7130 Services Marketing Management 3 units
COMM 7170 Communication Campaign Workshop 3 units
COMM 7200 New Media Workshop 3 units
COMM 7230 Writing for Multimedia in Public Relations 3 units
COMM 7300 Consumer Insights 3 units
MKT 7260 Strategic Marketing 3 units
MKT 7280 Socially Responsible Marketing in an International Context 3 units
HRM 7360 Strategic Human Resources Management in Practice 3 units
Elective Courses* (6 units)
MSocSc in Media Management Programme
MSc in Global Marketing Management Programme
MSc in Strategic Human Resources Management Programme
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