Welcome To Social Media - Chicago Department Public Health
description
Transcript of Welcome To Social Media - Chicago Department Public Health
![Page 1: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/1.jpg)
to Social Media
GordonMayer
![Page 2: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/2.jpg)
CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
![Page 3: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/3.jpg)
TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
![Page 4: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/4.jpg)
Where did that plan go?
![Page 5: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/5.jpg)
How long is a strategy?
![Page 6: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/6.jpg)
What are our goals?
![Page 7: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/7.jpg)
Appeal to EmotionsProvide a positive
Experience for users
EducateProvide them withKnowledge to helpguide decisions
PersuadePriority Goal which will
lead to action or engagement
InformProvide specific
Information or data to lead to
immediate action
![Page 8: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/8.jpg)
Who are our audiences?
![Page 9: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/9.jpg)
Strategy: audience surveys
![Page 10: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/10.jpg)
What are our messages?
![Page 11: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/11.jpg)
Listening a la Beth
![Page 12: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/12.jpg)
Listening
Audi Q7 Saint Beast Dashboard by jiazi on fickr
![Page 13: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/13.jpg)
Talking about me?
![Page 14: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/14.jpg)
Imagine your audience• Write down 10 phrases or
words someone might use to find you or your organization
• Now narrow those 10 phrases to 5
• Name 3-5 communities of interest or geography with medium to high interest in your services
![Page 15: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/15.jpg)
Exercise!
Find you, your org, or your issue at one or more of these sites:
1. News.google.com
2. addictomatic.com
3. Socialmention.com
![Page 16: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/16.jpg)
Homework
• Check your goals, audiences, messages with colleagues, supervisors
• Look for your issue, organization out there
• Build an iGoogle-type dashboard• Start reading blogs via RSS
![Page 17: Welcome To Social Media - Chicago Department Public Health](https://reader036.fdocuments.us/reader036/viewer/2022062615/547bc7c6b4af9faa158b4f5e/html5/thumbnails/17.jpg)
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!