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CONFERENCE GUIDE

CHICAGO

ROSS JENKINSRAPP Los Angeles

PAULA DESPINSAmerican Express

CHRISTOPHER BLAYDONDigitas

CHRIS BROGANHyatt Corporation

MICHAEL WOLFEthe Worth (BBDO)

CHRIS WORLANDAmazon

ELISABETH FOSSLIENArc Worldwide

LISA K. SHETHAccenture

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Welcome

Dear Fellow Marketing Optimization ProfessionalWelcome to the very first eMetrics Marketing Optimization Summit in Chicago. Be prepared to be informed, updated and intellectually stimulated like never before.

Our little “web analytics” community has blossomed into a vibrant, healthy, glowing, Digital Analysis industry. Senior management and the popular business press have finally recognized that we’re up to something valuable. After all, we’ve been working with Big Data for fifteen years!

After enjoying the warmth of the spotlight, it’s time to deliver a stellar performance. To help with that, the eMetrics Marketing Optimization Summit brings together the best, the brightest and the most informative experts, peers and vendors to help you keep up with the changing landscape.

It’s time to:

• Soakupintelligencefromkeynotes,breakouts,clinics,andlabs

• Takeadvantageofunparallelednetworkingwithexpertsandpeers

• Enjoytheparties,thereceptions,andbeautifulcityofChicago

I ask you to take some responsibility for your experience and take full advantage of this gathering:

• Donotmissthekeynotes.They’renotherefordecoration-theyhavevaluableinsights.

• Writeitdown.Takingnoteswillserveyouwellnextweekandnextmonth.

• Gotoasessionoutsideyourcomfortzone.Learnsomethingnovel.

• TakeadvantageoftheExhibitHall.Pressthesponsorsfordetails.

• Askquestions.Donotleanback.Stretch.

• Mingle.Introduceyourself.Theaudienceisalsothecontent.

• Letyourhairdown.You’reamongfriends.

I’ve brought together the speakers, the sponsors and your fellow travelers. I’ll do everything I can to make this the best learning experience ever.

If you see something that’s not quite right, I want to know!

So email me at [email protected], text me at 805-403-4075 or just stop me in the hall and let me have it. That’s how you can help make the eMetrics Marketing Optimization Summit better for everybody.

Thank you for coming!

Jim Sterne, Founder

eMetrics Marketing Optimization Summit

Table of ContentsAgenda Overview ................ 2

Conference Floorplan ........... 5

Session Descriptions ............ 6

Workshop Descriptions ...... 12

Keynote Bios .......................15

Sponsors .............................18

Exhibitor Floorplan ..............19

Sponsor Profiles ..................20

eMetrics Marketing Optimization Summit

Stay Engaged

Connect with your peers, the latest conference news and

more on social media:

Twitter: @eMetricsConference Hashtag #eMetrics

Facebook: facebook.com/MarketingOptimization

LinkedIn Group: eMetrics Marketing Optimization Summit

liFEtiME SPOnSOr


Agenda Overview

Pre-Conference: Sunday, June 24, 2012

9:00am-4:30pm

Full Day Workshops

DAA Base Camp: Introduction to Web Analytics 101 • Room CC20 B & C

June Li, ClickInsight

Road Map to Online Analytics Success • Room CC21C

Stéphane Hamel, Cardinal Path

Monday, June 25, 20128:00-8:55am Registration & Breakfast • Room W196

9:00-9:40am

Keynote • Room W194

Sterne MeasuresJim Sterne, eMetrics Marketing Optimization Summit

9:40-9:50am

Vendor Elevator Pitches • Room W194

9:50-10:10am


Using Behavioral Intent to Drive Consumer Experiences Ross Jenkins, RAPP Collins Los Angeles

10:10-10:30am

Diamond Sponsor Presentation • Room W194

Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device ConsumerLarry Freed, ForeSee

10:30-11:10am Break / Exhibit Hall Opens • Room W196

11:10-11:50am

Strategy • Room W194Moderator: Terry Cohen

Tactics • Room W192C Moderator: Jennifer Veesenmeyer

Measuring Your Organization’s Web Analytics Maturity

Stéphane Hamel, Cardinal Path

Keys to Keyword AnalyticsBarbara Coll, Webmama.com Inc.

Dana Todd, Performics

11:50am-1:30pm Lunch • Room W196 DAA Industry Meeting • Room W194

1:30-2:00pm


Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express

Paula Despins, American Express

Lisa Sheth, Accenture

2:00-2:45pm Roundtable Discussion: 5 Top Problems in Marketing Analytics • Room W194


Agenda Overview

2:45-3:15pm Break / Exhibits • Room W196

3:15-3:55pm

Strategy • Room W194Moderator: Terry Cohen

Tactics • Room W192C Moderator: Jennifer Veesenmeyer

Configuring the Analytical Mind Juan Manuel Damia, SocialMetrix

Social KPIs & the New Age of Data-Driven Community ManagementMarty Weintraub, aimClear

4:00-4:40pm

Engagement in Public Media: PBS and NPR Case Studies

Amy Sample, Public Broadcasting Service

Sondra Russell, NPR

Next-Level Facebook Case StudyJennifer Veesenmeyer, Stratigent

4:45-5:10pm


Through the Looking GlassElisabeth Fosslien, Arc Worldwide

5:10-5:30pm


Building Data Driven ProgramsChristopher Blaydon, Digitas

5:30-7:30pm Exhibit Hall Reception / Web Analytics Wednesday Reception • Room W196

Tuesday, June 26, 20128:00-9:00am Registration & Breakfast • Room W196

9:00-9:10am Welcome • Room W194

9:10-9:50am


325,432 People Recommend This KeynoteChris Brogan, Hyatt Corporation

Michael Wolfe, the Worth (BBDO)

9:50-10:00am

Platinum Sponsor • Room W194

How Analytics Have Turbo Charged Business Results at Wehkamp.nlErik van Houwelingen, wehkamp.nl

James Burke, IBM

10:00-10:05am

Gold Sponsor • Room W194

That’s What She Said! Jonathan Levitt, opinionlab


Agenda Overview

10:10-10:40am Break / Exhibits • Room W196

10:40-11:25am

Strategy • Room W194Moderator: Scot Wheeler

Tactics • Room W192C Moderator: Andrew Janis

The Biggest Loser-Proven Fitness Techniques to get Your Analytics Strategy into Shape

Adam Greco, Web Analytics Demystified

Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer

Chauncy Cay Ford & Yuan Wright, Dell

11:30am-12:15pmSocial Listening:

Putting What You Can Measure to WorkChristina Mannarino, Performics

Optimizing Marketing Intelligence Through IntegrationDuran Inci, Optimum7

12:15-1:30pm Exhibit Hall Lunch • Room W196

1:30-2:00pm

Keynote • Room W194Really Cool Tools

(a.k.a. Why You’d Probably Like Working Here)Chris Worland, Amazon

2:05-2:45pmSmarter and Faster: Optimizing

the Optimization Process Brooks Bell, Brooks Bell

Digital Analytics AutomationMark Ruzomberka, Comcast Sportsnet

2:45-3:15pm Break / Exhibits • Room W196

3:15-4:00pmAnalytics Evolution - Are We There Yet?

John Lovett, Web Analytics Demystified

The Analytics Exchange-Building the Community

Wendy Greco, Analysis Exchange

Joan Cole, Market Research Professional

Amy Sample, Public Broadcasting Service

Matt Sussman, Roundarch

4:10-4:45pmKeynote • Room W194

A Few Sterne QuestionsJim Sterne, eMetrics Marketing Optimization Summit

Post-Conference: Wednesday, June 27, 2012

9:00am-4:30pm

Full Day Workshops

DAA Base Camp: Applying Web Analytics 102 • Room CC21A

Jim Novo, The Drilling Down Project

Pimp Your Reports • Room CC21B

Jennifer Veesenmeyer, Stratigent


McCormick Place West Building, Level 2

McCormick Place West Building, Level 1

Registration

Room: W192 C ● eMetrics Track 2

Room: W194 ● Keynotes ● eMetrics Track 1 ● Diamond, Gold and Platinum Sponsor Presentations ● Vendor Elevator Pitches ● Roundtable Discussion

Room: W196 ● Exhibit Hall, Reception, Breakfast, Lunch and Breaks ● Web Analytics Wednesday Reception

Room: CC20 B&C ● Sunday Workshop: BaseCamp 101 ● Wednesday Workshop: DAA Base Camp 102

Room: CC21 C ● Sunday Workshop: Road Maps to Online Analytical Success

Room: CC21 B ● Wednesday Workshop: Pimp Your Reports

W194

CC21B

CC21C

W192C

W196Exhibit Hall

Conference Floorplan


Session DescriptionsMonday, June 25, 2012

Monday, June 25, 2012

8:00-8:55am • Room W196

Registration and Breakfast

9:00-9:40am • Room W194

KeynoteSterne MeasuresJim Sterne, Founder, eMetrics Marketing Optimization Summit

Studying online marketing since 1993 and marketing op-timization since 2000, this self-described “professional explainer” rolls out his inaugural Sterne Measures inter-pretation of where the world of marketing is headed. Jim has consistently looked over the horizon and presciently reported back. This time he tackles the data deluge, the privacy predicament, the mobility manifesto and art of analysis.

9:40-9:50am • Room W194

Vendor Elevator Pitches

9:50-10:10am • Room W194

KeynoteUsing Behavioral Intent to Drive Consumer ExperiencesRoss Jenkins, SVP, Analytics, RAPP Los Angeles

Understanding the intent behind online behavior is the key to pulling value from your online data. And the ulti-mate intent (a purchase, an ad impression, a download) signaled by that click or series of clicks can help you vastly improve your online marketing results. A major pharma company is quantifying, measuring, and using behavior-al intent as the basis for an entirely new way to digitally market their products through advanced segmentation and targeting. Ross returns by popular demand to provide a case study that shows how you can use your web data to uncover and understand intent, identify underperforming segments, and act on behavioral insights that drive both marketing and business results.

10:10-10:30am • Room W194

Managing Forward: Analytics For Today’s Multi- Channel, Multi-Device ConsumerLarry Freed, President & CEO, ForeSee

The rapidly emerging use of mobile phones and tablets has accelerated the multi-channel and multi-device behav-ior of consumers. This has made it now more daunting for organizations to understand and improve the customer experience as a whole by analyzing behavioral data by channel or device. In many cases, the often relied upon “traditional” behavioral metrics have become inconclu-sive and misleading. Learn how to evolve your analytics and measure the customer experience in today’s chang-ing environment. Use the insights and intelligence gained from your analytics to manage your business forward.

10:40-11:10am • Room W196

Break/Exhibits Open

11:10-11:50am

Strategy • Room W194

Measuring Your Organization’s Web Analytics MaturityModerator: Terry Cohen

Stéphane Hamel, Director, Strategic Services, Cardinal Path

Back by popular demand, Stéphane steps back from tradi-tional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics (driving business success) to the most optimal and realis-tic approach to web analytics, Stéphane presents the On-line Analytics Maturity Model – a holistic approach being adopted by practitioners, consultants and vendors world-wide as an effective approach to optimizing your online marketing optimization practices.

Tactics • Room W192C

Keys to Keyword AnalyticsModerator: Jennifer VeesenmeyerBarbara Coll, CEO, Webmama.com Inc.

Dana Todd, SVP Performance Innovation, Performics

These decidedly dashing doyens reveal the ins and outs of consistently getting the best out of search marketing by



the numbers. Having helped hundreds of clients, Barbara and Dana have analyzed tens of thousands of keywords. This session is based on deep experience and loaded with outstanding, actionable tips.

11:50am-1:30pm

Lunch • Room W196 Lunch/DAA Industry Meeting • Room W194 Lunch is provided or you may wish to dine with fellow members of the Digital Analytics Association. Find out about the state of the industry, the DAA’s latest accom-plishments and plans for the future. Not a member? Then come and learn all about us!

1:30-2:00pm • Room W194

KeynoteDelivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American ExpressPaula Despins, Vice President, Digital Analytics, American Express

Lisa Sheth, Manager - Accenture Interactive, Accenture

As customer needs and behaviors continue to evolve and marketing channels expand and change, it’s critical for marketers to understand the offers, communication and overall experience that motivates a potential custom-er to act. Paula and Lisa explain how American Express partnered with Accenture to propel increased acquisition across all digital channels, delivering the right experi-ence to the right customer at the right time. Learn how American Express used data driven exercises to identify new customer segments that can be targeted for greater relevance, as well as discover widely applicable learnings used across business units and products.

2:00-2:45pm • Room W194

Roundtable Discussion 5 Top Problems in Marketing AnalyticsWhen the eMetrics Summit started in 2002, the market-ing optimization world was full of unknown unknowns. So we sat together and discussed and list out our common

problems. Eleven years later, it’s time to revisit. You’ll be sitting with like-minded professionals to identify common trouble spots for future investigation and resolution.

2:45-3:15pm • Room W196

Break/Exhibits

3:15-3:55pm


Configuring the Analytical Mind Moderator: Terry Cohen

Juan Manuel Damia, Co-Founder, SocialMetrix

Analysis requires tools and the most important tool you have is your brain. Training the body requires repetition to build strength but training the mind requires new challenges to increase agility and promote cognitive in-novation. Juan describes the challenges and methods of keeping an open mind. He then turns to the application of that newly trained brain to the task of systemic optimiza-tion. This approach does not focus on the individual steps of customer engagement or on the holistic outcome, but on the interplay between the components. Learn how to optimize the interaction between the campaign, the land-ing page and the conversion mechanism for peak ROCI (Return on Customer Investment).


Social KPIs & the New Age of Data-Driven Community ManagementModerator: Jennifer Veesenmeyer

Marty Weintraub, President, aimClear

Participation, for participation’s sake, is SO 2009. Market-ing managers demand ROI and tangible results. Marty illustrates strategies to systematically leverage data, set KPIs and structure day to day sharing & caring activities. Want to more holistically integrate available data to make friends and influence people? Marty dives into the trenches and describes techniques to improve and stream-line the practice of authentic friend-making. How to map search keywords to conversational velocity (per minute/day/month) in Twitter, FB, YouTube and other channels Guerrilla content aggregation techniques to keep com-munity managers supplied with killer sharing material.



How to identify authority users and get them to friend YOU, measuring the conversion ratio. Teaching staff the holistic and non-gratuitous social behavior. Vanity baiting, “Now you’ve got me right where I want you.” How to set social KPIs including Community, Customer, Internal and media relations, crises management, sales, friending and other marketing/advertising & PR KPIs Facebook organic research. A lot? Oh yes.

4:00-4:40pm


Engagement in Public Media: PBS and NPR Case StudiesModerator: Terry Cohen

Amy Sample, Director, Web Analytics, Public Broadcasting Service

Sondra Russell, Senior Digital Analyst, NPR

For content sites, increasing user engagement is critical to growing audience and maximizing revenue. But engage-ment metrics have been debated for the years. How do you define engagement? How do you measure it? How do you overcome the challenges in communicating engage-ment metrics? Most of all, how do you use engagement metrics to drive business decisions? Amy and Sondra share how PBS and NPR each measure engagement and use that insight to improve user experience, increase content con-sumption, drive overall digital strategies and engage local communities.


Next-Level Facebook Case StudyJennifer Veesenmeyer, COO & Principal Consultant, Stratigent

How does a well-known, business-to-consumer brand le-verage Facebook within the organization? What role does Facebook Insights play with regards to their reporting, analysis, and optimization initiatives? Need help gain-ing executive buy-in, building consensus and facilitating cultural change when it comes to social media? Jennifer walks through a variety of examples to help the attendees better understand the role of Facebook data in the analyt-ics ecosystem.

4:45-5:10pm • Room W194

KeynoteThrough the Looking GlassElisabeth Fosslien, Associate Analyst, Arc Worldwide

With only a passing acquaintance with Twitter, only knowing Foursquare as a playground game, and assum-ing “CTR” was either a stock ticker or a misspelling of “CPR”, Elizabeth entered the world of online marketing analytics as Alice entered Wonderland. Armed with a BA in Mathematical Economics, an internship at the White House Council of Economic Advisers and two years as a financial analyst Elisabeth fell into the rabbit hole of tags, scripts, data integration and social media. She also found fascinating data streams, statistically significant test sub-jects and a unique challenge helping clients of one of the world’s major agencies (part of the Publicis Groupe) with relationship strategies, campaign strategy and manage-ment, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact manage-ment, direct response creative, and database strategies/designs and so much more. Elizabeth shares her journey and her view of the digital marketing analytics industry. You’re sure to recognize yourself along the way.

5:10-5:30pm • Room W194

KeynoteBuilding Data Driven ProgramsChristopher Blaydon. VP/Director, Digitas Strategy and Analysis Practice

With an increase in data efficiency comes most sophis-ticated segmentation and retargeting. One of nation’s largest multi-channel retailers implemented a technology solution that dramatically improved not just their website performance but the company’s total online marketing efforts. Christopher describes how their integration plat-form controls data collection and distribution to provide flexibility and insight about various partner services. Buy-ing media for a major retailer is more fun than ever.

5:30-7:30pm • Room W196

Exhibit Hall Reception / Web Analytics Wednesday Reception


Session DescriptionsTuesday, June 26, 2012

Tuesday, June 26, 2012

8:00-9:00am • Room W196

Registration and Breakfast

9:00-9:10am • Room W194

Welcome

9:10-9:50am • Room W194

Keynote325,432 People Recommend This KeynoteChris Brogan, VP of Strategy & Analysis, Hyatt Corporation

Michael Wolfe, Senior Director, the Worth (BBDO)

Hotels are primarily a service business where success and profitability are determined by the perceived quality of that service. Increasingly, hotel success is influenced by re-view sites such as Hotels.com, Expedia and Trip Adviser. Chris and Michael outline how Hyatt Corporation make the most of media mix models and a new form of sen-timent analysis to “monetize” the impact of customer satisfaction - via predictive modeling. Enhance your un-derstanding of the business relevance of social media as Chris and Michael reveal their experience, insights and ideas.

9:50-10:00am • Room W194

Platinum Sponsor

How Analytics Have Turbo Charged Business Results at Wehkamp.nlErik van Houwelingen, Web Analyst, wehkamp.nl

James Burke, North American EMM Sales Executive - SaaS Specialist, IBM

In the hands of the award winning team at wekkamp.nl (the Netherlands’ largest distance retailer), analytics have driven astonishing marketing results. Learn how weh-kamp.nl has taken analytics beyond dashboards to boost success of email, display ads and much more.

10:00-10:05am • Room W194

Gold Sponsor

That’s What She Said!Jonathan Levitt, Chief Marketing Officer, opinionlab

In today’s digital age, word of mouth spreads faster than a Facebook like. A single piece of negative feedback can spark a million youtube hits, damaging your brand for-ever. When you open up direct channels with your custom-ers you capture feedback in real-time. When you capture feedback in real-time, you send a message that you care what your customer has to say to you – and you mitigate the risk that said feedback would be screamed from the social mountain top.

10:10-10:40am • Room W196

Break/Exhibits

10:40-11:25am


The Biggest Loser-Proven Fitness Techniques to get Your Analytics Strategy into ShapeModerator: Scot Wheeler

Adam Greco, Senior Partner, Web Analytics Demystified

While hooked on The Biggest Loser reality show, Adam re-alized many of the techniques used to lose weight and get healthy correlate to successful marketing analytics. Eating the right foods (using clean data), monitoring your vital signs (focusing on the right metrics) and putting in lots of exercise (breaking a sweat over the analysis) are all critical to victory. In this session, Adam shares how you can apply lessons learned from The Biggest Loser to:

• Improve your web analytics implementation

• Ensure you have processes in place to keep web analytics data clean

• Avoid the key pitfalls that damage web analytics programs

• Produce the right analyses and present it in the right way


• Have the right resources at each stage of the web analytics process

• Turn your Executives and Marketing department into advocates for web analytics.


Data Delving at Dell, Personalization, Targeted Experience and the Voice of the CustomerModerator: Andrew Janis

Chauncy Cay Ford, eCommerce Management Consultant, Dell

Yuan Wright, Online Global Targeting Lead for Consumer, Small and Medium Business, Dell

Dell has leveraged sincere executive support with a sig-nificant investment in technology and people to create a globally scalable testing platform. The results is a tar-geted and personalized experience for more than 50% of visitors to Dell.com. Yuan shares the successes and lessons learned from Dell’s journey to personalization. And, while hard numbers from dynamic personalization and one to one personalization based on customer onsite behaviors is valuable, it is not the whole story. Chauncy reveals the value of listening to the voice of the customer and the gains that can be made by remembering that each visit is a person as well as a persona.

11:30am-12:15pm


Social Listening: Putting What You Can Measure to WorkModerator: Scot Wheeler

Christina Mannarino, Associate Director, Strategy & Analytics, Performics

Everybody is listening to the conversation and everybody is counting up their Likes, Followers and Retweets. But after the high-fives and chest bumps, the data is ignored until the next campaign. Christina shares her experience working with cross-industry clients to reveal the state of the art: political puzzles, silo struggles and budget blun-ders. So how do you derive real, usable information from social listening? Christina presents how to identify key performance indicators that make social sense, how to

strategically pursue the right type of data, and the path-ways to integrated intelligence that make the most of so-cial media metrics.


Optimizing Marketing Intelligence through IntegrationModerator: Andrew Janis

Duran Inci, COO, Optimum7

Marketing intelligence demands data integration from key tools that track web traffic, behavior, conversions and sales. Duran shares the most trust-worthy tools and field-proven strategies you can use to track lead sources, form submissions, E-commerce dollars, phone calls, keywords that drive traffic to a website and sales. Duran presents custom systems and third party tools to track these met-rics, including API and XML integration methods. Other tracking tools such as Google Analytics and Omniture will be discussed, as well as the popular usability testing tools such as Crazyegg and ClickTale.

12:15-1:30pm • Room W196

Exhibit Hall/Lunch

1:30-2:00pm • Room W194

KeynoteReally Cool Tools (a.k.a. Why You’d Probably Like Working Here)Chris Worland, Senior Technical Program Manager - E-Commerce, Amazon

Before accepting a job, have you ever worried whether you’ll have the tools to do great work? Or whether it will just be a struggle to grind out last month’s UU/PV report? These were worries that Chris had when he moved to Am-azon.com two years ago. But what he found inside was great BI. How great? He uses the word “frictionless,” but you can be the judge of that. Before planning your next move, let’s review the list of what Earth’s Most Customer-Centric Company does right when it comes to BI. You can use the list when deciding where to take your next job—Seattle maybe?




2:05-2:45pm


Smarter and Faster: Optimizing the Optimization ProcessModerator: Scot Wheeler

Brooks Bell, President & CEO, Brooks Bell

When it comes to testing in a large company, one of the biggest frustrations is getting your tests out the door. The answer to this is a well-oiled process and methodology to managing testing at scale. Brooks Bell, founder of Brooks Bell, a leading independent firm focused exclusively on en-terprise testing and optimization, will share some of her company’s secrets on how to test more, faster and smarter.


Digital Analytics AutomationModerator: Andrew Janis

Mark Ruzomberka, Senior Manager of Analytics, Comcast Sportsnet

Managing one website is tough enough but when more and more sites are added to your portfolio, the chal-lenge gets exponential. With reporting for Web Analytics, Search, Email, Ad Servers, Social, Video all coming from different sources, analysts often spend more time aggre-gating data than actually analyzing. Mark explains how NBC Sports tackled the problem of too many data sources and minimized the time it takes to prepare reports. Learn how Mark rippled this automation through the organiza-tion to optimize the analysts.

2:45-3:15pm • Room W196

Break/Exhibits

3:15-4:00pm


Analytics Evolution - Are We There Yet?Moderator: Scot Wheeler

John Lovett, Senior Partner, Web Analytics Demystified

We are growing up and replacing the designation Web Analytics with Digital Analytics. “Web Analytics” is too narrow a term and fails to include how consumers behave

across all channels. It misses what we do as organizations to keep up with the frenetic pace of customer evolution. Analysts weave together data from multiple sources and channels to understand digital consumers and to deliver better experiences. But this evolution is not instantaneous. Are we even there yet? John explores where we’ve been, where we’re headed and - most important - what steps organizations need to follow in order to get there.


The Analytics Exchange - Building the CommunityModerator: Andrew Janis

Wendy Greco, Executive Director at Analysis Exchange

Joan Cole, Market Research Analyst

Amy Sample, Director, Web Analytics, Public Broadcasting Service

Matt Sussman, Web Analytics Expert, Consultant, Roundarch

How do you go about getting experience if you don’t have any experience? You reach out to a mentor who has a project and will guide you through the endeavor in an avuncular (or materteral) manner. Where do you find such people and such projects? The Analysis Exchange - where underfunded non-profits and under-experienced analysts are helped by an experienced mentor who is willing to work for free. Nothing short of brilliant.

4:10-4:45 pm • Room W194

KeynoteA Few Sterne QuestionsJim Sterne, Founder, eMetrics Marketing Optimization Summit...and friends

Cerebral surfeit? Brain strain? Input overload? An embar-rassment of intellectual riches? Jim does his best to make your head explode by stuffing in just one more thing with the help of some very bright individuals.


Pre-Conference Workshops

Sunday, June 24, 2012 Full-Day Workshop • 9:00am - 4:30pm • Room CC20 B&C

DAA Base Camp Workshop

June LiFounder and Managing Director, ClickInsight

Introduction to Web Analytics 101The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

Sunday, June 24, 2012 Full-Day Workshop • 9:00am - 4:30pm • Room CC21C

Stéphane HamelAuthor of the Online Analytics Maturity Model (OAMM), Director, Strategic Services, Cardinal Path

Road Map to Online Analytics SuccessIncreasing conversions, reducing acquisition costs and optimizing online marketing activities are often cited as key reasons for venturing into web analytics.

This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement.


Post-Conference Workshops

Wednesday, June 27, 2012 Full-Day Workshop • 9:00am - 4:30pm • Room CC21B

Jennifer VeesenmeyerVP, Analytics, Stratigent

Pimp Your ReportsPimp Your Reports is a hands-on workshop packed with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to the overall design. The concept for the Pimp Your Reports workshop series derived from watching Pimp My Ride on MTV™. The premise of the show is customizing a vehicle to reflect the unique interests and preferences of the people who are going to drive them.

Brought to you by:

Wednesday, June 27, 2012 Full-Day Workshop • 9:00am - 4:30pm • Room CC21A

DAA Base Camp Workshop

Applying Web Analytics 102This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion.


Christopher BlaydonVP/Director, Digitas Strategy and Analysis Practice

Mr. Blaydon is a VP/Director in the Digitas Strategy and Analysis practice. His experience at Digitas includes strategy, measurement and analytics for both online and offline channels, as well as segmentation and competitive positioning efforts. Prior to Digitas, he was a manager involved with marketing, business development, and technology efforts at Business Intelligence Advisors (BIA), a venture funded consulting, research and training firm founded by senior members of the intelligence community. Mr. Blaydon began his career in strategy consulting in PricewaterhouseCoopers’ Technology Strategy practice in Chicago and at ZEFER Corporation, a venture funded Internet consulting firm. Mr. Blaydon received an MBA from Dartmouth’s Amos Tuck School of Business Administration and a BA in History from Colorado State University.

Keynote: Building Data Driven ProgramsMonday, June 25, 5:10-5:30pm

Chris BroganVice President, Strategy and AnalyticsHyatt Hotels Corporation

Chris leads the implementation of a guest-centric data and CRM strategy for Hyatt. Chris began his analytic career at New Election Service where he organized vote tabulation and later served as the first Exit Poll Operations Manager for Voter News Service. He has also served as the VP of Strategy and Research for Fontainebleau Resorts and implemented the first Voice of the Customer program for Mandalay Resort Group.

Keynote: 325,432 People Recommend This KeynoteTuesday, June 26, 9:10-9:50am

Paula DespinsVice President, Digital AnalyticsAmerican Express

Paula Despins leads Digital Analytics for American Express’ International Business and for digital servicing globally. Paula and her team of data scientists, statisticians and application development programmers provide customer

digital behavior analytics and innovative digital targeting, testing and tracking & reporting solutions to the business. Paula is an econometrician by profession and joined Amex in 2002 from academia.

Keynote: Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American ExpressMonday, June 25, 1:30-2:00pm

Elisabeth FosslienAssociate AnalystARC Worldwide

Elisabeth Fosslien is an associate analyst with the Optimization Team at Arc Worldwide/Leo Burnett. Her role involves measuring and reporting on comparative banner ad performance and resulting website traffic. She graduated with a degree in Mathematical Economics in 2009 but has only recently begun to apply her quantitative skills to web-related data. Prior to joining AW/LB, she worked as an analyst in the financial and economic consulting industries. In her spare time, she embarks upon various forms of data visualization.

Keynote: Through the Looking GlassMonday, June 25, 4:45-5:10pm

Ross JenkinsSVP, Anayltics, RAPP Collins Los Angeles

Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing,

Keynote Bios


Computer World and EI Magazine. His experience includes managing the digital channel strategy for Comcast.com and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Keynote: Using Behavioral Intent to Drive Consumer ExperiencesMonday, June 25, 9:50-10:10am

Lisa K. ShethDirector, Digital Optimization Accenture Interactive Accenture

Lisa Sheth is a Director in Digital Optimization for Accenture Interactive (AI) with 8 years of marketing and consulting experience. She is responsible for managing AI’s largest Digital Client in planning and executing test & learn strategies across both digital and offline channels with Accenture’s proprietary Digital Optimization (ADO) software. The hypothesis, data driven approach Lisa uses to define optimization programs across different customer groups has led to an increase in conversions, relevance and the identification of new segment parameters. Lisa graduated with a degree in marketing, finance, and technology. In her spare time, Lisa enjoys traveling and living life in NYC and has a passion for testing!

Keynote: Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American ExpressMonday, June 25, 1:30-2:00pm

Jim SterneFoundereMetrics Marketing Optimization Summit

Jim is an international consultant on electronic marketing and customer interaction who focuses his twenty five years in sales and marketing on measuring the value of interactivity for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics: Proven Methods for Measuring Web Site Success” and “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” He is the founder of the eMetrics Marketing Optimization Summit, Founding President and current Chairman of the Web Analytics

Association and is very pleased you could make it to this latest Summit.

Keynote: Sterne MeasuresMonday, June 25, 9:00-9:40am

Keynote: A Few Sterne QuestionsTuesday, June 26, 4:10-4:45pm

Michael WolfeSenior DirectorThe Worth (BBDO)

Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa and Ph.D coursework at Indiana Univ. Presently, Michael helps lead the modeling practice called “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt Corporation, Starbucks, Federal Express and Daimler-Benz. Recently, Michael’s expertise in marketing –mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands.

Keynote: 325,432 People Recommend This KeynoteTuesday, June 26, 9:10-9:50am

Chris WorlandSenior Technical Program Manager E-Commerce, Amazon

Chris Worland is a technical professional who has worked at Deloitte & Touche and Microsoft. He’s helped build the largest e-commerce and BI systems on the Internet. He is currently Senior Technical Program Manager in Ordering at Amazon.com, where he works on the back-end services that create and update orders. Prior to Amazon, he drove the development of the e-commerce and BI data collection services on Microsoft.com. Chris holds a third-degree black belt in Excel Fu.

Keynote: Really Cool Tools (a.k.a. Why You’d Probably Like Working Here)Tuesday, June 26, 1:30-2:00pm

Keynote Bios

PRODUCED BY

Strengthening the Business ImpactThrough Predictive Analytics Deployment

www.pawcon.com

DÜSSELDORFNOV 6 - 7, 2012

LONDONNOV 27 - 28, 2012

SAN FRANCISCOAPR 14-19, 2013

BOSTONSEP 30 - OCT 4, 2012

DÜSSELDORFNOV 6 - 7, 2012 NO

SEPWASHINGTON, DC

SEP 17 - 18, 2012

TORONTOMAR 18-21, 2013MAR 18-21, 2013

DÜSSELDORFNOV 6 - 7, 2012

LONDONNOV 27 - 28, 2012

SAN FRANCISCOAPR 14-19, 2013

BOSTONSEP 30 - OCT 4, 2012

WASHINGTON, DCSEP 17 - 18, 2012

TORONTOMAR 18-21, 2013MAR 18-21, 2013


Thank You To Our Sponsors

GOLD SPONSOR

PLATINUM SPONSOR

BRONZE SPONSORS

LIFETIME ASSOCIATION PARTNER

MEDIA PARTNERS

NEWCOMER SPONSORS

LANYARD SPONSOR

ASSOCIATION PARTNER

DIAMOND SPONSOR

SILVER SPONSOR


Exhibitors Floorplan

McCormick Place West Building ● Level 1 ● Room W196

511 AlteryxP4 BrightTag400 Central Intelligence Agency110 Cognizant113 DAA413 Decision Systems201 Deloitte301 ForeSee502 HubSpot200 IBMP8 iDashboardsT2 IIA103 Indiana University Kelley School of Business

P2 IQ Workforce401 JMPP1 KXEN101 LatentView Analytics412 Lumina Decision Systems, Inc.100 Mu SigmaT4 Northwestern University Master of Science in AnalyticsP5 Numeric106 OpinionLab507 Optimizely104 Pervasive Big Data213 Pitney Bowes Software512 QIM AnalyticsP3 Quantivo

T3 Racom Communications402 Rainman Consulting313 Salford Systems300 SiteTuners509 StatSoft112 TagMan505 TIBCO Software Inc., SpotfireP7 Tom Sawyer SoftwareT1 Traitwise.com212 UBC503 UCI513 Usertesting500 Website MagazineP6 Wolfram Research

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LIFETIME ASSOCIATION PARTNERDigital Analytics Association www.digitialanalyticsassociation.org

Booth 113

The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.

DIAMOND SPONSORForeSee www.foresee.com

Booth 301As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.

PLATINuM SPONSORIBM www.ibm.com

Booth 200The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing organizations. Integrating and streamlining all aspects of online and offline marketing, IBM’s EMM Suite empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s proven and comprehensive offerings are giving over 2,500 organizations around the world the power and flexibility required to provide their customers and prospects with what they expect today – a consistent and relevant brand experience across all channels.

Visit ibm.com/software/marketing-solutions for more information.

GOLD SPONSOROpinionLab www.opinionlab.com

Booth 106OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Wal-Mart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.

Sponsor Profiles


SILVER SPONSOR

HubSpot www.HubSpot.com

Booth 502HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.

BRONZE SPONSORSCognizant www.cognizant.com

Booth 110Cognizant’s Enterprise Analytics Practice (EAP) combines business consulting, in-depth domain expertise, predictive analytics and technology services to help clients gain actionable and measurable insights and make smarter decisions that future-proof their businesses. The Practice offers comprehensive solutions and services in the areas of sales operations and management, product management and market research. EAP’s expertise spans sales force and marketing effectiveness, incentives management, forecasting, segmentation, multi-channel marketing and promotion, alignment, managed markets and digital analytics. With its highly experienced group of consultants, statisticians and industry specialists, EAP prepares companies for the future of analytics through its innovative “Plan, Build and Operate” model and a mature “Global Partnership” model. The result: solutions that are delivered in a flexible, responsive and cost effective manner.

TagMan Global leader in tag management

®

www.tagman.com

Booth 112TagMan is the global leader in tag management, with the industry’s most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 120 customers solve tagging, site performance and attribution-related challenges. With over 180 vendor tags currently implemented, the award-winning TagMan platform provides customers complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. Continuing to lead the market in innovation, TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance/latency, optimizing data collection and addressing privacy at a global level. Visit us to learn more how customers like Ancestry.com, Virgin Atlantic, Subaru and others are seeing significant ROI from using TagMan.

University of British Columbiawww.cstudies.ubc.ca

Booth 212The University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.

UBC Continuing Studies’ Technology, Media and Professional Programs division offers award winning courses and programs in topics ranging from web analytics, social media, web intelligence, project management, program management, business analysis, web design and development, and IT certification. Our offices and classrooms are conveniently located at UBC Robson Square, 800 Robson Street, in downtown Vancouver.

Sponsor Profiles


University of California, Irvine Extension www.extension.uci.edu

Booth 503University of California, Irvine Extension offers an online Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the Digital Analytics Association (DAA). The program provides award-winning education on web analytics and leading-edge courses on data warehousing and business intelligence. To receive the certificate, students must complete the four online courses required for the UBC Award of Achievement in Web Analytics and a minimum of five units of coursework from among the UC Irvine Extension electives. For more information on this and over 50 industry-applicable non-credit certificate programs and specialized studies, please visit www.extension.uci.edu or fan the school at www.facebook.com/UCIExtension.

NEWCOMERS PAVILIONBrightTag

www.brighttag.com

Pod P4BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform redefines the way data is collected and shared, enabling sites and services to connect directly in real time. BrightTag’s clients include many of the world’s top brands and hundreds of online service providers continue to integrate their technology with BrightTag ONE. Headquartered in Chicago, BrightTag is funded by Baird Venture Partners, EPIC Ventures, I2A Fund, New World Ventures and TomorrowVentures. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.

iDashboards www.iDashboards.com/Cloud

Pod P8iDashboards In Cloud is a user-friendly and cost-effective dashboard solution providing an alternative to complex and expensive business intelligence software. This solution provides users with enterprise class technology at an entry level price, allowing small and medium organizations to drive their business with the power previously reserved for only large corporations. iDashboards’ patented interactive intelligence allows users to make the most of their data, displaying the greatest amount of information possible on a single dashboard – without clicking around. Our smart visual intelligence, and unique presentation features, allow users to display their data in a way that is specifically unique to our solution. iDashboards redefines the dashboard experience with an exceptional end-user experience, stunning visual capabilities and captivating design functionality that is unparalleled by the competition. Contact a representative today and begin transforming your data overload into powerful insight with iDashboards.

IQ Work Force

www.iqworkforce.com

Pod P2IQ Workforce is the leading staffing company for the digital, marketing and customer analytics communities. We provide contract and full-time resources across the spectrum of analytics, from the very technical to the very quantitative... and all combinations in between.

Numeric

www.numericjobs.comPod P5Numeric is a national staffing firm founded in 1999 to provide executive recruitment and contract staffing services to the marketing sciences industry. Numeric specializes in digital and direct marketing analytics, search marketing, risk based marketing, and project management. Numeric is part of the Numeric Group, which includes Numeric Analytics, Numeric Link, and AdStrategist.

Sponsor Profiles


Quantivo www.quantivo.com

Pod P3Quantivo is a leading provider of on-demand big-data analytics solutions to businesses of all sizes. The Quantivo platform is purpose-built to deliver on-demand analytics and pattern-based strategies directly to business users, within a cloud infrastructure of unparalleled speed, flexibility, cost and scalability. With Quantivo’s patented technology platform, business users can directly interact with their massive data assets to gain business insight and uncover key monetizable trends that are often buried in complex storage systems, lost within channels between business users and IT support, or inaccessible with traditional analytics solutions that lack insight into event-level detail. Quantivo’s analytics platform has been in commercial use by Fortune 500 companies since 2005 and has been awarded five US patents. Quantivo is backed by top-tier venture capital firms, including Foundation Capital and Partech International.

LANYARD SPONSORObservepoint www.observepoint.comObservePoint is committed to providing web analysts with exceptional quality assurance tools to improve the quality of web analytics data and so companies can be confident in their data-driven decisions. With SiteAudit, the industry’s leading automated analytics tag auditing solution, web analysts can be assured their web analytics data is accurate.

With an obsessive drive to improve web analytics, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged, and receive alerts whenever data is lost. ObservePoint also offers a free web analytics auditing plugin that identifies all analytics tags, and other page elements. With SiteAudit, ObservePoint is proud to be helping the world’s largest brands trust their data.

ASSOCIATION PARTNER

The Society for New Communications Researchwww.sncr.org

The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe-all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices. For more information, email [email protected]

MEDIA PARTNERSbeyond web analytics www.beyondwebanalytics.comProfile is forthcoming

CustomerThinkwww.customerthink.comCustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.

Sponsor Profiles


online-behavior www.online-behavior.comProfile is forthcoming

Top SEO’swww.topseos.comThe independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

Visibility Magazine www.visibilitymagazine.comVisibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

Sponsor Profiles

EVENTS CALENDAR

www.risingmedia.com

Boston • Sep 30 - Oct 4, 2012Stockholm • Oct 15 - 16, 2012Düsseldorf • Nov 6 - 7, 2012Melbourne • Nov, 2012London • Nov 27 - 28, 2012Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 18, 2013Chicago • June 2013

Paris • Jun 7 - 8, 2012Melbourne • Aug 2012Ft. Lauderdale • Oct 9 - 11, 2012Stockholm • Oct 15 - 16, 2012Toronto • Mar 18 - 21, 2013München •�Apr 9 - 10, 2013

DC - Gov • Sep 17 - 18, 2012Boston • Sep 30 - Oct 4, 2012Düsseldorf • Nov 6 - 7, 2012London • Nov 27 - 28, 2012Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 19, 2013Chicago • June 2013

Boston • Oct 3 - 4, 2012San Francisco • Apr 16 - 17, 2013

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Chicago • Sep 27 - 28, 2012

Sydney • Sep 10 - 13, 2012Fort Lauderdale • Oct 28 - Nov 1, 2012

Helsinki • Oct 17 - 18, 2012Vancouver • Oct 2012


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Ft. Lauderdale • Oct 9 - 11, 2012Düsseldorf • Nov 6 - 7, 2012London • Nov 27 - 28, 2012San Francisco • Apr 15 - 17, 2013Chicago • June 2013

London • Nov 15 - 16, 2012

London • Sep 19 - 20, 2012Berlin • Feb 2013

Hamburg • Nov 12 - 13, 2012

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Ft. Lauderdale • Oct 9 - 10, 2012San Francisco • Apr 15 - 17, 2013Chicago • June 2013

JUNE 24-27, 2012 CHICAGO, IL CHICAGO€¦ · Welcome Dear Fellow Marketing Optimization...

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