Welcome to Open Innovation Once you’ve decided to implement open innovation in your organization, you’ll need

to have all the resources in place to ensure that it’s adopted rapidly and successfully. This adoption necessitates an organizational culture change – a change that must be communicated effectively throughout your enterprise. ONRAMP helps you accomplish this by giving you tools to inspire your managers and employees and instill your vision within them.

ONRAMP (Open iNnovation Rapid Adoption Methods and Practices) is a suite of pro- fessional services and technical resources from InnoCentive, developed and delivered by our team of scientists, PhDs and consultants to help Seeker companies adopt open innovation rapidly and successfully within their organizations. With ONRAMP, you will have the tools to transform the culture and processes of your organization and align your stakeholders around the need for this transformation – solving your innovation chal-lenges and accelerating your success. Ultimately, ONRAMP gives you the knowledge and tactics required to translate all the boardroom talk and “cyber-chatter” surrounding open innovation into action and results.

Get Open Innovation into Your Organization’s DNA ONRAMP provides InnoCentive clients with the best practices gained from many years

of research and thought leadership in the field of open innovation. The program is designed to ensure that all of your internal stakeholders have the tactical, educational, and technical resources they need to successfully incorporate open innovation into your organization’s DNA. ONRAMP empowers each member of your team to act in concert with every other member to solve the important problems that face your enterprise. Rapidly. Cost-effectively. And with repeatable success.

A c c e l e r a t e S u c c e s s .

ONRAMP provides planning, education, and communication services that are essential for securing the benefits of open innovation.

ONRAMP RESOURCES SUPPORT YOUR OPEN INNOVATION GOALS

Planning & Roll-out

Planning and goal-setting sessions are designed to help align all members of the organization with your top-line innovation and growth strategies by:

• Identifying key stakeholders

• Creating a business plan

• Setting first-year goals and objectives

• Defining a roll-out strategy and internal communication plan

Training & Education

ONRAMP workshops give your stake-holders the knowledge they need to:

• Define Challenges with precision

• Take the successive steps necessary to transform the culture and process of your organization so it can embrace and thrive on open innovation

• Derive maximum benefit from the expertise of InnoCentive

Communication & Monitoring

ONRAMP communication technologies, programs, and tools help you:

• Disseminate and share your open innovation vision

• Extend training materials to all team members over time

• Promote belief in, and build excitement around, open innovation

• Stay informed, control the process, make adjustments, and measure the ROI of your new innovation strategy

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InnoCentive Inc. 201 Jones RoadWaltham, MA 02451 USAPhone: +1-978-482-3300Toll free: +1-866-812-7339www.innocentive.com

Plan for Success InnoCentive is committed to accelerating your success with open innovation, and

we will get your team off to the right start with an initial kickoff meeting. Following this, the ONRAMP Best Practices Workshop directly addresses the leap in corporate culture and process that will help you be successful with open innovation. Your executives and process champions will come to understand why this positive organizational change is needed – and they will be given the tools accomplish it. The workshop also provides a roadmap for success, in the form of a phased roll-out approach, from early trial programs through company-wide adoption.

Effective planning is essential to winning with open innovation. ONRAMP’s roll-out and planning services help you develop a detailed plan for success. These planning sessions, which result in a formal Account Plan, give your process champions the tools they need to enumerate their goals, map the final destination, and define and measure success.

Educate to Drive Transformation Education is central to accelerating your open innovation success. The ONRAMP

Product and Process Training Session shows your managers how to use the full power of InnoCentive with ease. It outlines the process of submitting Challenge ideas and selecting optimal Challenge formats. This training session also clearly explains how to define milestones in the process of Challenge development and Solution evaluation.

The Challenge Formulation Workshop helps your process champions and technolo-gists to precisely define the challenges that confront them using established best practices. In addition, the workshop outlines the criteria for formal Challenge screen-ing and develops a framework for one-to-one development of future Challenges.

Communicate Vision and Leadership The Seeker Portal, a secure, InnoCentive-managed extranet, provides a platform for

your leaders and managers to share their vision, build support for the new innovation approach, and encourage adoption in the organization. In addition, the Seeker Portal delivers one point of access for on-demand educational resources and secure transfer of Challenges, solutions and evaluations.

Share your innovation successes and facilitate buy-in from the entire organization using ONRAMP’s internal communication tools. These communication vehicles help to spell out and elucidate your vision, relate your open innovation successes to your organization and, by showing what others have achieved, promote excitement about the new approach and encourage other managers to take leadership roles in the transition to open innovation.

Stay in Touch, Maintain Control ONRAMP provides you with regular reporting to keep you in control – with your finger

on the pulse of your open innovation initiative. An electronic Scorecard, delivered monthly, details all Challenge and Solver activity and provides statistics to monitor the process and measure effectiveness. The Quarterly Business Review (QBR) is a results-oriented dialog for executives focused on examining ROI, assessing lessons learned, and offering recommendations for further action.

The Key to Strategic Business Advantage ONRAMP is about helping you share your open innovation vision, so you can inspire

belief and action in every corner of your enterprise. ONRAMP gives you the best practices you need to effect long-term transformation throughout your organization. Moreover, it provides you with the means to control the entire process, so you can make adjustments along the way, and measure the returns of your new innovation strategy. In short, ONRAMP services are the key to securing the competitive, time-to-market, and cost advantages that open innovation promises.

The Seeker Portal allows organizations to view Challenges, Solver submissions and evaluations, and to communicate with InnoCentive.

About InnoCentive

Founded in 2001, InnoCentive built the first global web community for open innovation, enabling scientists, engineers, professionals and entrepreneurs to collaborate to deliver breakthrough solutions for R&D-driven organizations. InnoCentive Seekers, who collectively spend billions of dollars on R&D, submit complex problems to the InnoCentive Marketplace where more than 140,000 engineers, scientists, inventors, business people, and research organizations in more than 175 countries are invited to solve them. Solvers who deliver the most innovative solutions receive financial awards ranging up to US$1,000,000. InnoCentive’s Seekers include commercial, government and non-profit organizations such as Avery Dennison, Eli Lilly and Company, Janssen, Procter & Gamble, Solvay, GlobalGiving and The Rockefeller Foundation.

© 2008 InnoCentive Inc. All rights reserved. InnoCentive and InnoCentive Challenge are registered trademarks of InnoCentive, Inc. Other product or service names mentioned herein are the trademarks of their respective owners. 6/08.