Open Innovation: Un nuovo modo di fare...
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Lucia Chierchia, Open Innovation Manager Open Innovation: Un nuovo modo di fare business
Transcript of Open Innovation: Un nuovo modo di fare...
Lucia Chierchia, Open Innovation Manager
Open Innovation:
Un nuovo modo di fare business
Joy’s Law:
“No matter who you are, most of the smartest
people work for someone else”
OI Paradigm by Henry Chesbrough:
“OI is a paradigm that assumes that firms can
and should use external ideas as well as internal
ideas, and internal and external paths to
market, as the firms look to advance their
technology. “
Open Innovation
to Double Innovation Power
The Target
1.New Value
Open Innovation
to double Innovation Power
Innovation is a new value
- new product or service -
for which customer can pay
a premium price
2.New Business
Open Innovation
to double Innovation Power
OI is not another way to do R&D,
OI is another way to do Business
Open Innovation
to Double Innovation Power
The Spirit
Open Innovation
to double Innovation Power
1.Global View
Knowledge is
a Global Product
Open Innovation
to double Innovation Power
2.Learn by Doing
Let’s Drive the Car
while Building it!
3.Loss of Control
Open Innovation
to double Innovation Power
We don’t have to control our IP
to create Innovation
Open Innovation
to Double Innovation Power
The Strategy
Open Innovation
to Double Innovation Power
3-Pillars Strategy
OUT:
External
Network
IN:
Elecrolux
EE(External Entropy)
BAU(Business as Usual)
EE Creation OI Promotion
Scouting Filtering
Open Innovation
to Double Innovation PowerOI Team
1
We desperately need
to find Blue Oceans…
Challenges
Electrolux Confidential
Target:
to create new flows of innovative ideas, building
implement innovation in 360 degree.
Challenges
Definition:
Calls for Ideas to Internal & External World of
Solvers/Inventors.
Electrolux Confidential
Challenges
argeted Challenges:
olicited Calls for Ideas to
find solutions to a need
identified by Electrolux. ote: Challenge is analyzed with reference to
Electrolux strategy
ote: Challenge is launched after verification of
existing internal solutions
Definition: Calls for Ideas to Internal & External World
of Solvers/Inventors.
nspired Challenges:
nsolicited Calls for
Ideas to answer to
Electrolux openness to
new businesses.
A New Innovation Ecosystem
can support
Business Growth
Network
Electrolux Confidential
Target:
to create a New Innovation Ecosystem, where
people can interact safely & freely.
Network
Definition:
Alliances that facilitate between smart people
inside & outside Electrolux & support launch of
challenges.
Electrolux Confidential
Network: Platforms
Definition: Systems that support Challenges Launch & Ideas Management
Target: Look for existing OI Platforms and create connections for Electrolux
Create specific Platforms, tailored on Electrolux needs
The challenge
is
a Culture Shift
Mindset
Electrolux Confidential
Target:
to facilitate environment and conditions to
encourage use of external resources.
Mindset
Definition:
Attitude & behaviour that can support the OI
culture shift.
Electrolux Confidential
Target:
to facilitate environment and conditions to encourage use of external resources.
“The real voyage of discovery consists
not in seeking new landscapes,
but in having new eyes. “
Marcel Proust
Mindset
Are we ready
to redesign the rules of the game
in our Industry?
