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On behalf of the Glendale Convention & Visitors Bureau, I am excited to offer several new and updated marketing tools designed to help promote your company and increase business and visitor traffic to our city.

It is our mission to make every resident, business, and visitor feel welcome to experience what makes Glendale a great place to live, work and play. We have been hard at work listening to your ideas and designing new ways to highlight the best Glendale has to offer, while maximizing our resources. We hope you will continue to help us in our efforts to attract and retain new residents, businesses, and visitors to our city.

Inside this tool kit, you will find information regarding various opportunities for your business and tactics designed to reach Glendale residents and area visitors with the latest news on events and local information. This unique, collaborative effort will continue to market our community and showcase the various shopping, dining, lodging, and entertainment venues in Glendale.

We’ve worked to provide worthwhile opportunities to partner with Welcome to Glendale to engage visitors and customers through efforts such as our social media pages, website, events and more.

Please use this as a reference for your business and feel free to contact us should you have any questions, suggestions, or ideas that coincide with our mission to put Glendale on the map as a premier destination in Wisconsin. This unique process is built and based upon community feedback. As a member of the Glendale community, you know better than anyone all that our city has to offer. Our city’s leaders continue to make bold and progressive moves to revitalize Glendale’s economic base, and now we need your help to promote it to the world. Sincerely, Mayor Jerome Tepper CITY OF GLENDALE

Welcome to Glendale! WHAT’S INSIDE?

Business Checklist

Contact

Glendale Online

E-Newsletters

Glendale Social

Glendale Giveaways

Stay Local

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Business Checklist:

ANNUALLY QUARTERLY MONTHLY

Provide Contact Information To receive the latest communications from Welcome to Glendale, be sure to share your contact information with the GCVB. Also, be sure to subscribe to the Welcome to Glendale e-newsletters. Email your contact information to WelcomeToGlendale@Gmail.com.

Provide Giveaways Welcome to Glendale is always looking for promotional merchandise to use for contests and events throughout the year. Consider providing giveaways to be used in social media and event promotions throughout the year. See page 6.

Glendale Deals Share deals and promotions from your business to be hosted for free on the “Glendale Deals” page on the Welcome to Glendale website and in the monthly deals and promotions e-newsletter. See pages 3 & 4.

Online Business Directory Review the Welcome to Glendale website to be sure your business is included in the directory. If already included, review the content to be sure your business is accurately represented. See page 3.

Glendale e-newsletter

Keep us updated on the latest news, informations and promotions at your business for inclusion in the Welcome to Glendale e-newsletters, delivered monthly and quarterly. See page 4.

Glendale on Social Media

Keep us updated on the latest news and events at your business. We’ll share your updates on the Welcome to Glendale Facebook and Twitter pages. Be sure to “like” our pages to stay up to date on the latest news. See page 5.

Feature your business Consider featuring your business on the Welcome to Glendale site. Annual cost available upon request. See page 3.

Welcome To Glendale The Glendale Convention & Visitors Bureau

1749 North Prospect Avenue

Milwaukee, WI. 53202

Phone: (414) 390-5500

Fax: (414) 390-5515

Email: WelcomeToGlendale@Gmail.com

Office Hours:

Monday – Friday: 8:00 a.m. to 5:00 p.m.

Mayor Jerome Tepper Glendale Mayor Richard Maslowski City Staff Glendale City Administrator John Fuchs City Staff Glendale City Attorney Dale Schmidt Chamber Representative President, Glendale Chamber of Commerce Bob Whitaker City Council Representative Glendale Alderman, 1

st District

Aaron Ross Restaurant Representative Managing Partner, California Pizza Kitchen Michael Dietrich Hotel Representative Director of Sales, Milwaukee River Hilton Inn Jason Hager Hotel Representative General Manager, Radisson Inn Barry Goodstein Glendale Citizen Representative Associate Publisher, TravelHost Magazine Jeff Hamilton

Sprecher Representative

President,

Sprecher Brewing

Nick Hassler Glendale School District Representative Financial Advisor, Jameson Advisors Glendale-River Hills Board of Education MP Theriault Bayshore Marketing Representative Director of Marketing, Bayshore Town Center H. Carl Mueller Task Force Facilitator President, Mueller Communications, Inc. Megan Sullivan Community Affairs & Group Liaison Account Executive,

Mueller Communications,

Inc.

BUSINESS CHECKLIST

The Glendale Convention and Visitors Bureau offers local businesses a range of opportunities to promote your business, bring visitors to and get involved in the Glendale community. Use this checklist when reviewing the business tool kit to be sure your business is taking advantage of all that the Glendale CVB has to offer!

To contact members of the Bureau, please send your comments to WelcomeToGlendale@Gmail.com.

Glendale Convention & Visitors Bureau

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The City of Glendale’s tourism website, WelcomeToGlendale.com, serves as the go-to resource for residents, visitors and tourists, and provides the latest information on our city and area attractions.

The website offers several opportunities to showcase your business and any events or news items your company would like to share. Here are a few of the websites’ tools that may be most useful for you as a Glendale business:

BUSINESS DIRECTORY

The Welcome to Glendale business directory features a listing of all businesses in the City of Glendale, categorized by type. These listings also include links to the businesses’ website. To provide the best information possible to residents and visitors, please ensure your listing is accurate and up to date. If you are not already included in the directory and would like to be, or would like updates to your listing, please contact WelcomeToGlendale@Gmail.com.

GLENDALE ONLINE FEATURED BUSINESS

Get your business noticed! For an annual fee, Welcome to Glendale offers local businesses the opportunity to purchase featured listings on the website. Featured businesses are displayed at the top of the listing for the business category (all other businesses are listed alphabetically), receive a larger listing block and are eligible to include a photo and detailed business description. Interested in receiving more information? Please contact WelcomeToGlendale@Gmail.com.

GLENDALE DEALS As a new addition to the Welcome to Glendale website, businesses are now able to share information about promotions to be featured on the “Glendale Deals” page. Welcome to Glendale invites you to share deals and promotions of any nature or length at your business you’d like hosted on this page. We’ll schedule these listings to go live during the duration of the deal. This is a FREE opportunity for all Glendale businesses. Please share your businesses’ deals and promotions by emailing them to WelcomeToGlendale@Gmail.com with the subject line “website promotion.” Consider attaching any promotional images or documents to your email to be hosted with the listing.

WELCOMETO GLENDALE.COM

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E-NEWSLETTERS ABOUT

The Welcome to Glendale e-newsletters offer a great opportunity for local businesses to highlight promotions, deals, news and events to thousands of area residents and frequent visitors. Emailed to more than 8,000 subscribers, the Welcome to Glendale e-newsletters are delivered quarterly and monthly offering information about news and events, and deals and promotions. We invite you to provide information to Welcome to Glendale on a rolling basis throughout the year for inclusion in upcoming subscriber communications by mailing them to WelcomeToGlendale@Gmail.com. Consider attaching any promotional images or documents to your email to be included with your listing. Also be on the lookout for email reminders from GCVB representatives throughout the year.

QUARTERLY NEWS & EVENTS

E-NEWSLETTER

Delivered quarterly, the Welcome to Glendale News & Events e-newsletter provides subscribers all the latest happenings in the City of Glendale related to news, events, shopping and dining. To populate this newsletter, your business will receive quarterly outreach emails from Welcome to Glendale inviting your business to provide information for inclusion.

MONTHLY DEALS & PROMOTIONS

E-NEWSLETTER

Coming Soon! Delivered monthly, the Welcome to Glendale Deals & Promotion e-newsletter includes deals and promotions at participating City of Glendale businesses and hotels. To populate this newsletter, your business will receive monthly outreach emails from Welcome to Glendale inviting your business to provide information for inclusion.

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GLENDALE SOCIAL ABOUT

The Welcome to Glendale Facebook and Twitter pages allow us to showcase the best our city has to offer in shopping, dining, lodging and entertainment options to a growing list of more than 1,250 “followers.” Social media also offers Welcome to Glendale the unique opportunity to engage in conversations with future and current visitors of the city. We invite you to participate in the conversation as we share valuable information with current residents, potential homebuyers, the business community and tourists.

Consider providing information on your business you’d like shared via our Facebook and Twitter pages including:

Coming events at your business;

Timely promotions; and

Promotional items for Facebook giveaways.

If your business is hosting an event or has a newsworthy item you’d like to share with our followers, please send information to WelcomeToGlendale@Gmail.com. To stay up to date on all the latest social media news from the City of Glendale, be sure to follow our Facebook and Twitter pages.

GLENDALE ON FACEBOOK

@GLENDALEWI ON TWITTER

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GLENDALE GIVEAWAYS

SUPPORT LOCAL BUSINESS Welcome to Glendale works to promote the City of Glendale to both visitors and locals. As a local business, we encourage you to consider supporting your fellow local businesses. Whether planning your businesses’ next special event or hosting clients, the City of Glendale has a selection of premier dining, entertainment and hotel options to meet your business needs.

For a full listing of these ammenities, be sure to visit WelcomeToGlendale.com regularly. HERE’S HOW:

Have your visitors stay at Glendale hotels;

Hold meetings and events in local meeting

spaces;

Utilize local restaurants for dining needs; and

Include links to the Glendale CVB and other

Glendale businesses on your website.

Extra inventory lying around? Welcome to Glendale is always looking for promotional materials to use to promote the city at events and on our social media channels. Consider providing items to Welcome to Glendale to be used in social media sweepstakes and event promotions throughout the year. Throughout the year, your business will also be alerted of these opportunities via email. Although we welcome all promotional materials, recommended items include:

Unused inventory such as T-shirts or mugs;

Coupons;

Gift Certificates; and

Promotional literature.

Welcome to Glendale social media giveaways are a great source of high traffic and engagement. The 2013 Welcome to Glendale Wisconsin Beer Lovers Festival Weekend Getaway Sweepstakes saw more than 450 visitors and more than 190 entries. The Welcome to Glendale Facebook page experienced an increased of nearly 200 “fans” as a result of the promotion.

Your business is welcome to send promotional materials to: ATTN: Welcome to Glendale 1749 North Prospect Avenue Milwaukee, WI. 53202