Conference ProgrammeTuesday 27 March 2018

Welcome to a world

of immersive technology

Digital or print?

Proudly brought to you by CDi and BPIF

Join the conversation @WeAreCDi wearecdi #VMC2018

Welcome to the 2018 Visual Media Conference.The Visual Media Conference 2018 looks to expose the effectiveness of colour in marketing and communication and explore the hype around Virtual Reality, Augmented Reality, Artificial Intelligence and Consumer Behaviour. The theme reflects the heightened ‘sense’ of the aesthetics in marketing while offering a unique opportunity to see the very latest marketing technology, discussed and demonstrated by an international panel of experts.

The VMC brings together a hub of like-minded individuals to learn, play and be astounded. Be prepared to be totally engaged with the exciting speakers, exhibitions and demos while networking with your peers. This year’s conference is set to be more diverse than ever.

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The challenge that VMC sets itself each year is to strike the balance between novelty and gimmick, killer app or QR code. Curating the conference continues to reveal best practice in the region and leading-edge innovators who want to share this platform – it’s been a revelation.

Our original focus on colour and communications has been assaulted by innovation in technology. So, we’ve combined the very best of both worlds, marketing analytics and behavioural insights from the influence of the primordial brain to the mind-bending effects of mixed-reality – setting out to let you decide the answer to the question, “VR-so What?”

We haven’t lost sight of the value of case studies and we’ve kept the power of story-telling to deliver a unique blend of insights for our industry. Each year we are blessed by sponsors who allow this event to be ‘free to attend’, that’s a privilege we share. Once again the founding sponsors have raised the bar. With HP’s solid support and our own branding even sharper from Jaywing implemented by ProCo to transform the Rose Bowl.

Be prepared for some surprises brought to you by our own BPIF Marketing team, kept on track in the north by Meeka Walwyn-Lewis. How do they do it?

Enjoy your day

RobertRobert McClements, Curator, Visual Media Conference President, CDi

The Visual Media Conference continues to go from strength to strength, and this year’s event, the fifth, looks set to be the best yet.

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CDi (Creative Digital Industries) is a Special Interest Group of the BPIF.The BPIF (British Printing Industries Federation) is the principal business support organisation representing the UK print, printed packaging and graphic communication industry. It is one of the country’s leading trade associations nationally representing 55,000 employees.

CDi exist to support and inform the creative and digital industry. Our experts are able to deliver professional advice ranging from core business services such as HR, H&S and legal, to training and marketing. We aim to encourage collaboration within our industries with the intention of increasing regional and national growth. We incorporate the key elements of the marketing and communications media by engaging the brand owners, creative and digital agencies, printers, big data managers and consumer behaviourists.

CDi recognise business is about people, so we act as a hub to bring people together and widen networks, whether it is at our social events or our sector specific training and development workshops.

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VMC 2018 again brings together a range of international speakers offering a wealth of knowledge and experience, spanning the full spectrum of marketing communications. From Jonathan Sands, Chairman of Elmwood, who’ll give the agency take on visual media, to ‘media provocateur’ James Marks from DoubleMe, known as a ‘transformative tech tinkerer’, it’s going to be a fascinating and thought-provoking day.

As usual, VMC is about more than the insights from this great range of speakers. There’s the interactive exhibitors too, including Augmented Reality and Virtual Reality, so make sure you take full advantage of these multi-sensory, immersive experiences.

Thank you to all our sponsors and supporters who have helped create and shape this year’s event. And finally, make sure you pick up your pair of free VR goggles, the day won’t be the same without them!

CharlesCharles Jarrold, Chief Executive, BPIF

Our original focus on colour and communications has been assaulted by innovation in technology.

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Exhibition Timetable

Our VR specialists will be demonstrating their amazing technology during the breaks in the speaker programme, read on to make sure you don’t miss out!

Mini-theatre (20 seats only) - Alternating 15 minute sessions – Raktor and University of Leeds

Raktor* - Mixed Reality Immersive Content: Breaking the 5th wall

Star as the hero of an interactive story. Are you ready to enter the green screen world of Mixed Reality?

*Software by flipside https://www.flipsidexr.com/blog *Hardware by The Perception-Action-Cognition Laboratory (CLab) at the University of Leeds

Jasper de TarrCEO Raktor

CLab - University of Leeds Immersive Technology for Human Behaviour Research

In the real world, we are often limited by cost, logistics - or just the laws of physics - but with immersive technology we can now perform experiments that were impossible just a few years ago. What is it about immersive tech that makes it so compelling, and how can it help revolutionise research? You heard it here first!

Jack Brookes PhD

Exhibition area - Call in any time

CLab - The Interactive Experiment

Take part in a virtual science experiment that explores how humans make everyday decisions related to movement and balance. The University of Leeds is using VR to perform cutting-edge research on how human beings perceive and interact with the world.

DoubleME - A Mixed Reality Odditty 2K18

Experience holographic mixed reality experiences where you can feel and be the content!

DoubleMe will demonstrate a novel 3D capture system, the HoloPortal™ that converts 2D video into dynamic 3D models in real-time for various 3D content markets (Game, 3D Animation, VR/AR/MR, 3D Printing). It captures the magic and motion of real people or pets in real-time, from multiple camera angles, with propriety algorithm technology recreating a highly accurate 3D model of the live performance.

James MarksCMO DoubleMe

Wreckreation - Amidst the white noise in today’s society of distraction, arose a tribe of warrior creators

Wreckreation HQ create clothing for such Warriors; custom built for the vanguard. Each piece is designed and created at their studio in the North of England. Wreckreation is a call to action to rise to ones highest potential. See their clothing at VMC.

Main Auditorium

Projection Mapping

The dynamic projection imagery is provided by second year students from the BA Live Visual Design & Production course at Backstage Academy. This exciting programme runs BA courses in Live Events Production, Design and Management as part of Production Park south of Wakefield, West Yorkshire. Production Park is home to the live event industry with global leading rehearsal, fabrication and training facilities.

www.backstage-academy.co.uk

Technical support is by Polestar Productions who have provided the Mirror Head System from the Dynamic Projection Institute that allows the movement of output from any video projector dynamically around the presentation space. Laser projectors are provided by BenQ.

www.polestar-productions.co.uk

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Conference Timetable

Time Session Speaker

The day’s events hosted by Nick Jaspan

8:30 Registration and Exhibition Opens

9:15 Welcome - Leeds City Region is the largest economy outside London.

Celebrating the Creative and Digital Sector as a vital part of the region’s economy. Recognising its successes and future opportunities.

Roger Marsh OBEChair Leeds City Region Enterprise Partnership

9:30 Insight Panel

A panel of leading experts in their fields will explain what their organisations do in the understanding and application of Visual Media in marketing communications and its continuous innovation. They will then highlight what they expect to gain from the day and share their thoughts on the key note sessions.

Rob Shaw CEO Jaywing UK & Australia

Charles Jarrold Chief Executive BPIF

Andy Lydiatt Solutions Consultant ProCo

Professor George Lodorfos Dean of Leeds Business School

Tom Prestwich Director Group Change Programme Communisis

10:00 Colour is a power which directly influences the soul

As the digital world evolves, we need to think differently and communicate in a totally different way. Print has a big part to play in the future of communication.

Find out how HP Indigo has reinvented colour in Digital Print.

Andrew Pike UK&I Marketing Manager HP Indigo & IHPS

Neil Tilling UK&I Installed Base & Supplies ManagerHP Indigo

10:30 Biomotive Triggers

How can we build deep subconscious consumer engagement and ensure brands are stored in the favourite’s part of our brain?

For brands to be part of the consideration set, people must be able to emotionally connect with a brand. By engaging a consumer’s subconscious you can make it easier for them to intuitively find, connect with and buy a brand.

Jonathan explains how Biomotive Triggers (developed at Elmwood in collaboration with Bradford University School of Management) can analyse these emotions.

Jonathan Sands OBEChairman Elmwood

11:00 Coffee break

11.30 Virtual Reality – So what?

We’ve gathered international industry experts in VR, MR, Immersive Technology and Holography to answer the questions everyone is asking:

• How can we commercialise? • How can they be used to enhance the customer experience? • How does print interface and take advantage?• How can we use them to understand the psychology of marketing communications?

James Marks, CMO, DoubleMe will demonstrate a novel 3D capture system, the HoloPortal™ that converts 2D video into dynamic 3D models in real-time for various 3D content markets (Game, 3D Animation, VR/AR/MR, 3D Printing). While San Francisco’s finest, Jasper De Tarr, is being supported by the Psychology Department of the University of Leeds to give the adventurous an opportunity to step into the surreal ‘green screen world’ of mixed reality live content. Finally Shannon Harvey, Director of Technology, Brilliant Creative & Technical Services, Production Park will be presenting on an active integration demonstration of a dynamic projection system distributed by Polestar Productions, with content and control by Notch, Disguise and Isadora platforms.

James MarksCMO DoubleMe

Jasper de TarrCEO Raktor

Shannon HarveyDirector of TechnologyProduction Park

Chaired by Robert McClements President CDi

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Time Session Speaker

12:30 – 14:00 Lunch

14:00 Creating packaging that’s visible on shelf and memorable in use

Packaging that combines sensorial cues with clever functional features enhances the enjoyment of a product at every touch point in use. It helps shoppers to find products and brands that are familiar, or new products that are worth knowing more about.

The Retail Institute will tell you about the science behind sensory marketing and how consumer insights help create more successful innovations. Parkside Flexibles will share how their creative process and technical knowledge combines these cues with functional features to create packaging that’s visible on shelf and memorable in use. They will also explain how they can help designers access this knowledge for themselves.

Phil O’DriscollHead of Innovation & NPDParkside Flexibles

Olga MunroeHead of the Retail Institute Leeds Beckett University

14:30 Print Colours, Colours & Print

Jérôme discusses the power of colours in communication and advertising. Focusing on strengths and weaknesses in print colours and how to use these to improve print techniques. He has developed an extended knowledge in the luxury packaging and print markets. From the technical perspective of a high-end paper producer to the customer orientation of a paper merchant, Jérôme has worked on the development paper ranges, managed various print projects in many countries as well as carried partnerships with high-rank paper artists, design studios and end-users.

Jérôme NoyelleMarket Development ManagerAntalis

15:00 Turning a city technicolour

How can a brand challenge preconceived expectations of a city?

Is a bold visual identity and a confident tone of voice enough to transform perception from black and white into amazing technicolour?

Armed with 365 days of transformative culture, Phil charts the journey of Hull’s UK City of Culture year through the eyes of marketing and brand. From scandalous blue to mischievous pink, Phil will share his views of the invaluable role that colour has played to tell the story of people, place and culture in the city of Hull.

Phil BattyDirector of Public Engagement & LegacyHull UK City of Culture 2017

15:30 Sensploration: Helping customers come to their senses

In today’s social media-driven insta-culture, consumers have become somewhat numb to the information they are bombarded with on a daily basis, making it increasingly difficult for brands to engage them in any meaningful way. While this may pose a threat to more traditional marketing practices, with 70% of Millennials (in the U.S.) seeking experiences that stimulate their senses and offer them a feeling of authentic connection, it also offers a great opportunity for brands to find innovative ways to foster organic emotional connections with their customers and cut through the noise.

In this talk, Kim Arazi will give contemporary examples of how multisensory experiences, combined with new technologies such as virtual and augmented reality, give brands the chance to engage with their customers in a more authentic and impactful way than ever before, gaining their attention by helping them ‘come to their senses’.

Kim AraziFounder & CEOIN3

16:00 Networking Drinks

Enjoy drinks and nibbles, kindly hosted by Pimento, while having a final opportunity to immerse yourself in technology.

Sponsored by

17:00 Finish

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Conference Speakers

Jonathan Sands OBE Chairman Elmwood

A brand design consultancy renowned for winning more DBA Design Effectiveness Awards than any other consultancy in the history of the scheme.

In 1989 Jonathan led a management buyout of Elmwood, at the age of 28. His work now takes him all over the world to clients including Heineken, Danone and Tesco to name but a few. Originally based out of one office in Leeds, the consultancy has since opened offices in London, Melbourne, New York and Singapore.

James Marks CMO DoubleMe

James is an experimental new media provocateur. Often described as ‘transformative tech tinkerer’, a creator of award-winning social video edutainment, and maker of immersive mixed and virtual reality experiences. With over 20 years of hands-on collaborations with alternative, pop culture branded and unbranded entertainment.

Phil O’Driscoll Head of Innovation & NPD Parkside Flexibles

Phil has spent the bulk of his 23 year career in and around packaging, most recently at the global dairy giant Arla Foods, where he held a variety of roles from packaging development, procurement, project management and most recently as Head of Packaging Innovation. Having worked collaboratively from concept to shelf with a wide range of disciplines from structural design and insight agencies, marketing, commercial, technical and supply chain, Phil has a keen awareness of the challenges faced in getting new packaging concepts to market.

Welcome from Roger Marsh OBE Chair Leeds City Region Enterprise Partnership (LEP)

Neil Tilling UK&I Installed Base & Supplies Manager HP Indigo

Over his 14 years with HP Indigo, whilst working with an ever growing customer base, Neil has been involved in many exciting and ground-breaking projects in partnership with brands, designers and HP Indigo printers. Neil’s has a great passion for exciting and varied print has been constantly thrilled and, at times, surprised by the level of innovation and ingenuity delivered by HP Indigo and its worldwide customer base. Neil has seen, and been a part of, the digital transformation of the print industry and remains excited in the anticipation of continued growth and innovation in the industry.

Hosted by Nick Jaspan Publisher Prolific North

Olga Munroe Head of the Retail Institute Leeds Beckett University

Olga Munroe is Head of the Retail Institute at Leeds Beckett University, a research centre that specialises in innovation and consumer behaviour in relation to retail. She provides strategic direction for the Institute’s thematic strands by working closely with global brand owners, retailers and packaging manufacturers, ensuring that our research methodologies can inform their strategic & innovation priorities.

Olga has a MA and BA in Philology from University of Warsaw, followed by career in marketing, where she worked on award winning media campaigns for large European retail developers, and experience in academia, where she was involved with university strategic research projects.

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Kim Arazi Founder & CEO IN3

Kim believes that technology should and can be used to create deeper connections and make us more conscious human beings. She is the Founder & CEO of IN3, an innovation hub & consultancy that harnesses the knowledge and learnings of different disciplines to create multi-sensory, immersive experiences, incorporating new technologies to evoke emotion, encourage us to break down barriers, bring awareness to our biases and inspire us to become more mindful of our environment.

Jasper de Tarr CEO Raktor

Jasper de Tarr is CEO of Raktor an immersive XR company and is currently a content producer for river studios in San Francisco. Raktor (raktor.org) is a mixed reality production studio for live content. Providing a virtual performance platform that mixes elements of extended reality and live theatre. Bridging the gap between live interaction and virtual performers.

Andrew Pike UK&I Marketing Manager HP Indigo & IHPS

Despite working in Print for over 11 years, Andy is in fact, a millennial. A demographic that are changing the world we live in. With hundreds of messages being thrown at us every day, Andy understands the importance of marketing that stands out, and has a huge part to play in today’s world. Print brings huge strengths that when enhanced by the power of digital engagement, result in great brand loyalty.

Jérôme Noyelle Market Development Manager Antalis

After various marketing positions within Antalis and Arjowiggins Creative Papers, Jérôme has developed an extended knowledge in the luxury packaging and print markets. From the technical perspective of a high-end paper producer to the customer orientation of a paper merchant, he has worked on the development paper ranges, managed various print projects in many countries as well as carried partnerships with high-rank paper artists, design studios and end-users.

Phil Batty Director of Public Engagement & Legacy Hull UK City of Culture 2017

Phil is Director of Public Engagement & Legacy Strategy for the £32m UK City of Culture project in Hull. In this role he was responsible for implementing a new approach to destination marketing and public engagement across the city; including the development of citywide learning and volunteer programmes.

Shannon Harvey Director of Technology Brilliant Creative & Technical Services Production Park

Shannon has a decade of experience in developing products and projects for entertainment, installation and architectural experiences. He has worked for Carnegie Mellon, Philips, amBX, Integrated Theater Systems, United Visual Artists and d3 Technologies in research, development, product management, technical sales, project & account management, show production and creative design. Currently he leads research and development for the Production Park group of companies. His presentation will include an active integration demonstration of a dynamic projection system distributed by Polestar Productions, with content and control by Notch, Disguise and Isadora platforms.

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Partners and Supporters Organisers Founding Partners

Supporters

Partners

Exhibitors

Special Thanks

Media Partner

@Antalis_UKantalis.co.uk

@LeedsDigiFestleedsdigitalfestival.org

@creativeenglandcreativeengland.co.uk

@leedsbeckettleedsbeckett.ac.uk/ leeds-business-school

@FaberExposizeUKfaberexposize.co.uk

@Force24ukforce24.co.uk

@WeAreCDicreativedigital.org.uk

@leedsbeckettleedsbeckett.ac.uk

@LeedsCityRegionthe-lep.com

@ BPIFbritishprint.com

bossfederation.com@BOSS_Fed

@CyanXLtdcyanx.co.uk

@ProductionPark_productionpark.co.uk

@BackstageAcadbackstage-academy.co.uk

@ukCPIuk-cpi.com

@The_IPAipa.co.uk

@jaywingsaysjaywing.com

@Celloglascelloglas.co.uk

@ThisisProCoproco.com

@HP @hpindigohp.com

@PrintPowerprintpower.eu

@ADVENTURE_LCRad-venture.org.uk

@ParksideFlexparksideflex.com

pimento.co.uk

techcityuk.com@TechCityUK

@DMA_UKdma.org.uk

@UniversityLeedsleeds.ac.uk

polestar-productions.uk raktor.org @DoubleMeVRdoubleme.me

@drupadrupa.com

@WRECKREATION_HQwreckreation.co.uk

Design Print Paper Finishing

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“I think the Visual Media Conference is a great occasion for all of our industry to gather together. Over the years it’s been a fantastic

opportunity to listen to brands like Nestlé and Jaguar Land Rover, understanding how they use traditional print as well as digital to cut through

and execute to their consumers. This year’s inclusion of cutting edge technology cements

VMC as a must attend event”

Rob Shaw, CEO, Jaywing

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