Welcome! Putting Advocacy to Work
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Transcript of Welcome! Putting Advocacy to Work
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 1
Welcome!Putting Advocacy to WorkNovember 15, 2013
Carol KotackaTrillium Health Partners
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 2
Common understanding
Lobbying:Influencing decisions made by legislators and officials in government - ex:
• Birth of Status of Women Canada
Social Change:Change in the nature, social institutions, social behaviors or social relations of a society – ex:
• Green Movement
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 3
Advocacy Social Justice
Change the “what is” into a “what should be”
• Improve public policy• Ensure governments’ accountability to
citizens• Give a voice to citizen interests• Educate and engage people to participate
on their own behalf
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto
Advocacy and the publicly funded organization
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ADVOCACY
STAKEHOLDER ENGAGEMENT
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 5
Tools
• Lobbying
• Media relations
• Public education
• Research
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 6
Foundational Cornerstones
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 7
Identify VisionChildren have the right ………
• To live. Governments are responsible for making sure every child grows up healthy
• To form and express an opinion
• To a family
• To quality health care, including access to safe and clean water, nutritious food….
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 8
Own the Vision
• Identify exactly what needs to change
• Do the work to determine how that change must happen
• Develop a strategy to achieve change
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 9
• Founded in 1980
• Used visceral, emotional, gut-wrenching material
• Resulted in mounds of traffic and victims rights legislation
• Truly an example of societal change triggered by advocacy
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto
– Road Map to Social Change
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Spring 1980
100 chapters- 330 chapters 2 million members
Growing MADD support
Candy Lightner loses her daugther to a drunk driver
Fall1980
MADD holds first press conference
1982Ronald Reagan announces Presidential Commission on drunk driving
1982129 drunk driving laws passed across USA
1984Uniform Drinking Age Act passed (legal age now 21)
1992Four states lower legal blood alcohol levels to 0.8
1990Traffic fatalities drop to 30 year low
2000President Clinton passes 0.8 across the country
2005Est. 300,000 lives saved
“They are grassroots heroes really. They have helped change the climate of safety in America and tens of thousands of lives have been saved.” – Senator Dole
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 11
Identify Targets Who do you need to achieve the vision?
Government? • Provincial / Federal / Municipal
Specific demographic group• Youth / executives
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto
Small Group / Small Target
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 13
• Advocacy organization dedicated to ensuring equity in funding for social services in Peel
• Factual approach - working with government
• Twenty years of advocacy
• Tools:– Public positions and policy papers– Public education– Joint advocacy– Government relations
Fair Share Task Force
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 14
20 Years and Three parties later…………..
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 15
Engage partners and champions based on those targets
Strategically incorporate champions to deliver messages to your target.
• Business leaders• Policy Advisors• Sports figures• A representative
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 16
Texas Environmental Group
• Littering was a serious problem
• Tried a variety of public education campaigns with little effect
• Strategically profile targets to determine which messages would have impact
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 17
Don’t Mess with Texas!
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto
Dogged Execution
Child framework to advocacy
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 19
Practical Application
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 20
Food For Thought:
Children have the right ………
• To live. Governments are responsible for making sure every child grows up healthy
• To form and express an opinion
• To a family
• To quality health care, including access to safe and clean water, nutritious food….
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 21
Guiding Questions• What are the barriers?
• What actions must happen to remove those barriers?
• Who are the players?
• How do you engage them?
• Who will lead the initiative?
• How will you measure success? Be specific.
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Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga
Mississauga Hospital100 Queensway West, Mississauga
Queensway Health Centre150 Sherway Drive, Toronto 22
Thank you very much!
Happy Advocating!