The Transformative Effect of Quality Reporting Margaret E. O’Kane NCQA President April 11, 2005.
Welcome. Management & Personnel Elizabeth O’Kane, Marketing Analyst, Lead Developer, & Co-founder.
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Transcript of Welcome. Management & Personnel Elizabeth O’Kane, Marketing Analyst, Lead Developer, & Co-founder.
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Welcome
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Management & Personnel
Elizabeth O’Kane, Marketing Analyst, Lead Developer, & Co-founder
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Management & Personnel
Jennifer Ortiz,Industry and Competitive Analyst, & Co-founder
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Management & Personnel
Gustavo Jimenez, Market Analyst and Director of Sales, & Co-founder
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Management & Personnel
Fernando Garcia, Financial Analyst & Co-founder
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Management & Personnel
Thalia Marroquin, Human Resources Analyst & Co-founder
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Mission Statement
BADASS DRINK MAKING MACHINE THAT MAXIMIZES EFFICENCY, PRODUCES REVENUE, AND ENSURES CUSTOMER SATISFACTION. ENJOY LIFE, CREATE MEMORIES AND HAVE THE PERFECT DRINK EVERYTIME.
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Concept“Coca Cola Freestyle machine for adult beverages.”
TOUCH SCREEN
3 MAIN SPOUTS
POUR MAT/DRAIN
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Concept
• THREE ¼” TUBING• LIQUOR• JUICE/SODA• LIQUEUR
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ConceptINCLUDES WELL LIQUORS/LIQUEURS1. SCOTCH WISKEY2. BOURBON WHISKEY 3. TEQUILA4. RUM5. GIN6. VODKA7. TRIPLE SEC8. SWEET & SOUR9. PEACH SCHNAPPS 10. BLUE CURACOA
NOTE: EVERY ALCOHOL IS INTERCHANGABLE. ITS UP TO TE BAR TO DECIDE WHAT TO SERVE
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SPECIALLY DESIGNED CONTAINERS HOLD THE LIQUOR OR LIQUEUR
Concept¼” TUBING
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¼” TUBING FROM LIQUOR OR LIQUEUR
3 PRIMARY SPOUTS
MAIN CONTROL
COMPRESSEDAIR CONTAINERS(CLEARS PRIMARY SPOUTS)
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Industry
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Industry
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Industry
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Competition
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Market Analysis
• Target Market• Size• Alcohol Consumption• Costs• Profit Margins
• Perfect Pour Benefits• Marketing Plan
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Bar/Night Club Market
• The market is in its mature stage• Heavy competition and low
barriers to entry• 80.0% of bars and taverns fail
financially within the first five years
• Costs are a big part in determining future success
• Bars and Nightclubs will want the Perfect Pour
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Bar/Night Club Market
• It is a $22.7 billion dollar industry that had growth of -0.7% from 2007-2012 due to the recession
• Grow at a rate of 2.5% from 2012 to 2017• Most alcohol drinkers between age of 18 to 25
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Alcohol Drink Consumption
Figure 1. Products and services segmentation (2012). Adapted from “IBISWorld Industry Report 72241: Bars and Nightclubs in the US,” by N. Samadi, 2012, IBISWorld, p. 13.
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Alcohol Drink Consumption
• The average price drinks can range from $4-$10 with specialty drinks using high-end liquor can go as high as $20.
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Profit Margins
Table 1. Typical Income Statement for Bars and Nightclubs. Adapted from “Bars and Nightclubs,” 2012, First Research, p. 13.
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Implementing Beverage Monitoring Systems
• About 25% of inventory loss is due to bartenders over pouring. • Computerized beverage monitoring systems can track alcohol
usage and reconcile consumption data • Perfect Pour incorporates these technologies and more in order to
provide efficiency and bottom line profits to the bar.
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Costs of Over Pouring
• If your bar pours a 1 ½ ounce shot, you should get 22 drinks out of a one liter bottle.
• Over pouring by 1/8 of an ounce translates into $96 per case.
• If your bar staff over-pour by ½ ounce you're losing as much as $252 per case.
• Free Drinks
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Benefits• Allows mixed drinks to be poured
in perfect proportions consistently• Allows better tracking of inventory
through technology• Tracks which drinks are most
popular so you know what people want
• Eliminates over pours, which will dramatically improve profits.
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Market
• The market for the Perfect Pour will most likely be bars and nightclubs that drive a lot of traffic
• Speed is also important for them because the more drinks they sell, the more profits they can potentially bring in.
• This fast paced environment make errors like over pouring, or opportunities for theft, to occur easily.
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Marketing Plan
• Targeting bars and nightclubs in populated cities– San Francisco– Los Angeles– Miami– Las Vegas
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Nightclub, Convention &
Show Trade• March 24-26 2014• “Bringing together 37,000+ industry
professionals in the entertainment capital of the world—Las Vegas—this must-attend event is for professionals in the bar, nightclub, beverage and hospitality industry.”
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Online Advertising
• Nightclub.com– One of the most actively viewed nightclub and
bar website– Have information on bar and nightclub
management– Appropriate place for us to try and promote
Perfect Pour
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Social Media
• Social Media is free• Can reach large customer base for free• May not be as effective at the beginning
since Perfect Pour is not known• Facebook• Twitter
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Costs
• Initial estimated Cost:
• This includes:– Patents– Equipment – Materials – Manufacturing Space
$335,750
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Costs Explained
• Marketing – 5% of sales
• Vary between $10,000 - $30,000 per year.
• Property:– $3,250 per month.
• $39,000 per year.
• Utilities: – $12,500 per month.
• $150,000 per year.
• Patent Cost: $20,000– It lasts 14 years.
• $1,428.57 per year.
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Costs Explained
• Wages: – 8 workers
• $8 per hour.– $1,280 per worker per month.
» $122,880 per year.
– Advisor• $10,400 per month.
– $125,000 per year.
– Engineer • $10,000 per month.
– $120,000 per year.
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Revenue• Two Sources of Revenue:– Perfect Pour Machine Sales• $5,000 per unit.
– Customer Data• Subscription based
– $19.99 per month.
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Break Even Point
• We need to sell 113 units.– Total Revenue:• $592,106.00
– Total Cost:• $589,213.44
– Total Profit:• $2,893.00
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Break Even Point
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Return on Investment
• Similar Product: Coke Freestyle Machine– Sold 1,500 machines in 3 years.
• Given that our product its more risky• Alcohol is more expensive than soda.
– Costs of over pouring.
• Skepticism about the product at first.
– We project slow sales at first.• Around 500 units in 4 years.
– 50 in first year, 100 in second, 150 in third, and 200 in fourth.
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Return on Investment
Year 1 Year 2 Year 3 Year 4
-$400,000.00
-$300,000.00
-$200,000.00
-$100,000.00
$0.00
$100,000.00
$200,000.00
$300,000.00
$400,000.00
$500,000.00
Time in Years
Profi
t
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Projected Yearly Costs
$1,429 $200,000
$367,880
$150,000
$39,000 $28,250
PatentMaterials & RepairsWages UtilitiesPropertyMarketing
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Financial Risks
• Low margin of error due to costs of over pouring.• Customer data must be useful to our customers in
order to justify the $19.99 per month• Competition and similar products on the market.
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Financial Opportunities
• Global Market• Official Perfect Pour bar • Novelty Item– Manufacture at small scale in order to advertise to the
mass consumer market. • Partnerships with alcohol companies – Produce new containers to replace bottles.
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BADASS DRINK MAKING MACHINE THAT MAXIMIZES EFFICENCY, PRODUCES REVENUE, AND ENSURES CUSTOMER SATISFACTION. ENJOY LIFE, CREATE MEMORIES AND HAVE THE PERFECT DRINK EVERYTIME.
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Thank You.
Questions?