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Transcript of "Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst,...
![Page 1: "Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d2102b4c905ca208b4b95/html5/thumbnails/1.jpg)
Encouraging Mobile App
Interaction & Loyalty
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Top 50 ranked website
![Page 3: "Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d2102b4c905ca208b4b95/html5/thumbnails/3.jpg)
MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.
![Page 4: "Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d2102b4c905ca208b4b95/html5/thumbnails/4.jpg)
The Everything Guide to Mobile Apps
A practical, crowd-sourced book providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
![Page 5: "Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d2102b4c905ca208b4b95/html5/thumbnails/5.jpg)
Apps Lose Their Lustre
An app that's retained by 30% of downloaders is considered "sticky," says Anindya Datta, founder of Mobilewalla, an app analytic firm.
"We are constantly deleting them. That's why the number of downloads is a very poor measure of how popular an app is," he says, estimating 80% to 90% of apps are eventually deleted.
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Engage At Every Stage
http://www.123rf.com/stock-photo/
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Achieving App Impact
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The 3 C’s
•Communicate
•Connect
• Curate
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CommunicateReach out with what matters most, and make it
a no-brainer.
The results are impressive — particularly if the messages are opt-in.
http://www.123rf.com/stock-photo/
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2x Engagement
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Clinching the deal
The lifetime value of a Qeep customer comes in at
between 50 Euro cents and €5 — or more.
The cost of SMS delivery is offset by the business benefits.
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Connect
Help your users share the apps they love.
http://www.123rf.com/stock-photo/
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Bake social into your app
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Engage & Activate users with the right call to action
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Outreach Achieves Results
MobileGroove
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Curate
Take charge of your app and build a community.
http://www.123rf.com/stock-photo/
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GamesGRBR:“Pinterest for the gaming community”
• DISCOVER, COLLECT & PLAY THE GAMES YOU LOVE!
• BUILD YOUR COLLECTION OF PERSONAL FAVOURITES
• SHARES THEM WITH YOUR FRIENDS
• DISCOVER NEW GAMES, MAKE NEW FRIENDS WITH SIMILAR TASTES, SKILLS OR KNOWLEDGE
• SHARE COMMENTS, TIPS, CHEATS AND MUCH MORE
• VIEW, TRY, PLAY NOW, DOWNLOAD AND BUY ALL SORTS OF PRODUCTS !
• GRAB GAMES, IMAGES AND VIDEOS FROM ACROSS THE WEB
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Your breadth & expertise is your app company social
currency
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InMobi App Galleries lets you be the destination and
the expert
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Curation meets monetization
• Robust app management tools to allow for quick adding & deleting of cross promotion slots.
• Don't have time to manage your apps? No problem! We offer the ability to auto-add apps to app gallery based on your content. You just publish, we handle the rest.
• Entire Android Play & Apple App Store app catalogues to choose from.
• Auto-populate based on publisher vertical or app store category.
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“The opportunity here is for appdevelopers to be the brokers intheir app community, brokeringthe contact between members.”
Tomi Ahonen, Author & Mobile Authority
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Winning is all about making the right choices to delight your
target audience again and again.
http://www.123rf.com/stock-photo/
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Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief [email protected]: @peggyanne & @mobilegrooveSkype: peggy.salzMobile: +49 172 245 1028