WELCOME! … 01, 2017 · REEBOOK PUMA CONVERSE ... Preferred Hand-phone Brand: Favorite Fashion...

WELCOME!

International Marketing

September 2017 – Winter Semester1

VisIt https://grandemareopenseatoknowledge.wordpress.com/

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WHY ARE YOU IN HIGHER EDUCATION?

2

Visit https://grandemareopenseatoknowledge.wordpress.com/

WHY ARE YOU IN COLLEGE?

3Visit https://grandemareopenseatoknowledge.wordpress.com/

SEATING AND ATTENDANCE

• You will be assigned a SEAT AND a NUMBER in class.

• Sit in that seat each class. If you are not in that seat, then you are absent.

• Attendance by checking the empty seats and WILL NOT call your name

• Empty seat = Absent student


TEAM WORK

• You will be divided in teams and working in a team, you will learn respect, empathy, trust and build understanding on how to value friends and colleagues

• I will assign teams randomly to students and each team will be formed by 3 members or 4 members if someone is left with no team.

• In this class we will have 31 teams. 1 team with 4 members and 30 teams with 3 members each.


TEAM NAMES

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NIKE ADIDAS SUPER HARMOUR

REEBOOK PUMA CONVERSE

K-SWISS ASICS LI-NING

FILA NEW BALANCE VERSACE

ARMANI DOLCE&GABBANA CHANEL

DIOR FENDI BURBERRY

GUCCI HERMES LOUIS VUITTON

PRADA HTC SONY

OPPO VIVO HUAWEI

APPLE SAMSUNG LG

ASUS


Team Members

7

Chinese Name

Pinyin Name

English Name

Student Number

Class

Chinese Name

Pinyin Name

English Name

Student Number

Class

Chinese Name

Pinyin Name

English Name

Student Number

Class


Team Organization Chart

8

Team Name

Team Leader

Project Leader

IT Leader

Project Leader


Team Member Profile (English Name)

9

Date of Birth: Hometown:

Province: Country:

Preferred Hand-phone Brand:

Favorite Fashion Brand:

Favorite Singer: Favorite Sport:

Favorite Star: Favorite Food:

Favorite Color: Favorite Hobby:

Write an English sentence that define your personality and unique

self:________________________________________________________

___________________________________________________________

Write in English your goals in life after you graduate from this

university:___________________________________________________

____________________________________________________________Visit https://grandemareopenseatoknowledge.wordpress.com/

CHINESE STUDENTS• Many of you are shy…You don’t feel

comfortable speaking in a group /class in English.... DON’T BE SHY

• You won’t ask a question because other students may laugh at your poor English....

... BE BRAVE

• Your teachers in the past have become angry when you interrupt them to ask a question...

WHY?Visit https://grandemareopenseatoknowledge.wordpress.com/

With me, you need to ask questions because1. I appreciate your efforts to learn

2. I value your input. Your opinion is important to me because it shows your initiative and it means a lot to me.

3. You do not agree with me, I am absolutely fine with it. I am interested to know why, how much, in what, where, in which point you do not agree with me. If you have a theory to share you need facts and you will rock it.

4. You find something related to the contents of the subject which you like to share then I promptly invite you to share in class.

5. I will notice and note down every single effort you make to learn and every single one of them will contribute to a wonderful finale excellence for you


Learning is Growing

1. Knowledge is power and Education gives you the basic foundation to build it.

BUT Let’s play

To every letter belongs a number

A=1 B=2 C=3 D=4 E=5 F=6 G=7 H=8 I=9 J=10 K=11 L=12 M=13 N=14 0=15 P=16 Q=17 R=18 S=19 T=20

U=21 V=22 W=23 X=24= Y=25 Z=26


Now using the code given find out the Mathematical Value of:

EDUCATION =

KNOWLEDGE =

ATTITUDE =

• `

LIFE IS ALL ABOUT ATTITUDE`

9393

100


GOOD ATTITUDE

• Always take notes.

• Bring to class

– the handouts of the lecture

– Pen

– Paper to write

–Use MP3 to record the lecturer’s speech

• You do not understand. Note down and ask end of the class 14


YOU ARE Ladies and Gentlemen

• You behave like that all the time.• You must act like adults.• You must treat each other as adults

(RESPECT).• I WILL TREAT YOU AS AN ADULT AND

WITH RESPECT• I address you with the title Mr. or Miss

and your name and you call me Mr. Da Hai


Why Respect and What is it?


THIS COURSE

You need to balance FUN ... WORK.


HOMEWORK .. ASSIGNMENTS.. ETC

• Always put your ENGLISH NAME and STUDENT NUMBER

• NO HANDWRITTEN WORK. All your homework must be printed on A4 page– WORD DOCUMENT

– FONT Times New Romans SIZE -12

– Space Line 1.5, Indent Left 0.5, Right 0.5, First Line 0.5

• All your work must be handed in to the teacher’s assistant IN CLASS on time

NO LATE WORK WILL BE ACCEPTED


YOU ARE Not Ladies and Gentlemen when……

• You do not behave like one• You give excuses (do not say sorry. You

know is wrong, just do not do it…)• You do not respect each other• You miss to greet each other• You shout and raise your voice• You do not follow rules or you do not

care19


•


• If there is a problem there is always a solution

• You are the solution or you ask help to find the solution

IF NOTThen

• Your are the problem or part of it 21

From Problem to Solution


22

There is always help….

I am Mr. DA Hai. I am here to

help and assist you. How can I

be of service to you? How can I

assist you? How can I advice

you? How can I make your

learning better? Do you have

doubts?


BUSINESS CLASS - 5 RULES

1. Come to class on time - please be punctual

2. No sleeping – please concentrate

3. No using phones – you will disturb others

4. No rude behavior – respect others in the class and be polite all the times

5. No cheating – cannot be dishonest in life24


PunctualityYou must always be punctual


CLASS RULES RULE 1 - Come to class on time

• If you are not in the classroom before the beginning of class ... I MAY mark you absent!

• You are late ... I may have already marked you absent!.. Come and sit in class and learn something!!


CLASS RULES RULE 1 - Come to class on time

• Rules for absence are as per the college

• But in my class I will decide if your letter for being absent is good or not! However, I will mark you absent as your 10% attendance is concerned.


CLASS RULES for ABSENCE Marking for Absence

• Management and Myself accept your absence. You get a yellow mark. Meaning you can sit the exam but you will not get full 10% attendance

• You are late but your name has not been called, you are lucky. If your name has been called you are absent but get 0.5 and red mark instead of full presence. Greet, apologize and sit down.

• You name has been called then you are fully absent. If you do want to cancel the absence, before next class type 400 words in English of your understanding of the class for which you have been marked absent


CLASS RULES for ABSENCE How to cancel the absences

• Type a report of 400 English words of your understanding of the missed class.

• If it is considered original work and you can explain it in your words then your absence will be changed in attendance

• Remember there is only a limited number of absence allowed as per University rules.

BE THE BEST ABOVE THE REST. THE LAST WILL NEVER BE THE FIRST. ATTITUDE COUNTS.


CLASS RULES RULE 2 - No sleeping

• TEACHER ... will NOT sleep in class…

• STUDENT ... Will NOT sleep in class ...

• YOU SLEEP... I will mark you absent!!


CLASS RULES RULE 3 - No using phones

•No sms

•No QQ

•No texting

•No calls

•No Cheating 31Visit https://grandemareopenseatoknowledge.wordpress.com/

CLASS RULES RULE 4 - No rude behavior

• CLASS is based on international social etiquette. We will use international rules of civil behavior in this class.

• Only ONE person to speak.TEACHER SPEAK – student must listenSTUDENT SPEAK – TEACHER AND ALL STUDENTS

MUST LISTEN. This is respect. No talk over, no interruptions, no

lack of sensitivity.


CLASS RULES

RULE 4 - No rude behavior (Cont)

• No spitting

• No eating

33

No intoxicating

drinking


Sickness, Bad feeling, Discomfort

34

If you feel sick in class please

inform me immediately. If you

need go to WC or take a break

I will ask the monitor or vice

monitor to follow and escort

you and you can take a break

If you need to go and see a medic

please inform me immediately the

monitor or vice monitor will escort

you to the nearest clinic for

medical assistance


CLASS RULES

RULE 4 - No rude behavior (Cont)

• You want to go to W.C. ... just leave quietly …. when you return... just go back to your seat quietly. Monitor or Vice Monitor will accompany you.

• You do not need permission from me or your classmates to go WC or make a call. DO NOT DISTURB OTHERS

• If you leave and do not return, then you will be marked ABSENT . 35


36

During breaks or before

class or after class, if you

eat, drink or discard

something you do not need

PLEASE DO NOT LITTER

Every week a vice monitor

will be in charge of the up-

keeping of the class.

PLEASE RESPECT THE

ENVIRONMENT

UP-KEEP THE CLASS


37

Class

Monitor

Vice

MonitorVice

MonitorVice

Monitor

ManagerTeam 1

Team 2

Team 3

ManagerTeam 4

Team5

Team 6

ManagerTeam 7

Team 8

Team 9

ManagerTeam 1

Team 2

Team 3

ManagerTeam4

Team 5

Team 6

ManagerTeam 7

Team 8

Team 9

ManagerTeam 1

Team 2

Team 3

ManagerTeam 4

Team 5

Team 6

ManagerTeam 7

Team 8

Team 9Visit https://grandemareopenseatoknowledge.wordpress.com/

38

CHEATING


CLASS RULES RULE 5 - NO Cheating

• Don’t do it… don’t even think about it...

• Do not copy another students work...

• Do not copy from the internet ... • Do not use notes during an exam... • NO Cheating .....

HOMEWORK TEST

PROJECTS EXAMS

**ANY ASSIGNED WORK**YOU CHEAT =YOU FAIL IT = ZEROVisit https://grandemareopenseatoknowledge.wordpress.com/

CLASS RULES RULE 5 - NO Cheating (FAIL)

• Cheat = ZERO • No mercy! No excuses! No second

chances!


CLASS RULES

• Attendance – 10%• Surprise Test – In class Q&A, homework, teamwork

20%• Mid-Term Project – 20%

• Final Exams – 50% Written tests

41

CHEAT

at your

risk


GRADING

60% is required to pass.

CLASSROOM ACTIVITIES FINAL TEST –JAN 18

50% 50%Participation 10% Final Exam

Homework (assignments, teamwork, projects) 20%

Class Participation

Midterm 20%


WHAT YOU MUST DO TO PASS Read the textbook (30 minutes)

Per dayMake notes (in class) and review them and

compare them with your teammates

Ask questions in class, after class, during visiting hours

Answer questions and review the material before the next time

Participate in discussions and take initiative Good quality homework

Attend classes regularly and minimiza absence Behave and follow rules

Meet deadlines no excuses Learn and study hard...Don’t be lazy. A sleeping fisherman cannot see the fish

swimming away

Use Student hours because they are for your benefits

Pay attention ... Do not sleep, do not pay the phone, do not play around


Course Plan

Week 1 – Introduction to the course Week 9 Developing a global vision through Marketing Research

Week 2 – Scope and Challenge of International Marketing AndThe Global Environment of International Marketing

Week 10 – Global Marketing Management: planning and organization

Week 3 – History and Geography the Foundation of Culture

Week 11 – Products and services for consumers

Week 4 – Cultural Dynamics in Assessing Global Markets

Week 12 – Products and Services for businesses

Week 5 – Culture, Management Styles, and Business Systems

Week 13 – International Marketing Channels

Week 6 – The political environment: a critical concern

Week 14 – Integrated marketing communication and international advertising

Week 7 – The International Legal Environment: Playing by the rule

Week 15 - Personal Selling and Sales Management

Week 8 – Mid Term Exam Week 16 – Pricing for international markets44

• Homework assignments for the semester.

• ½ Chapter each week – Read, Study, Learn!


BUSINESS CLASSIn this course, you will study

–English business terms

–International Marketing and Business Concepts

–International Marketing and Business Principles

–International Marketing and Business Rules

• The textbook to be used as reference is: Principles of International Marketing, Philip Kotlers and Gary Armstrong

• Supplementary References: PDF files, videos, test quizzes, vocabularies and dictionaries, websites supplied by the lecturer


BUSINESS CLASS- HOME WORK• You are read, study, analyze, assess and

learn all the material supplied and given to you

• You are required to discuss what you have read and learned each week.

I WILL ASK QUESTIONS….YOU WILL ANSWER.

YOU WILL RECEIVE POINTS FOR ANSWERING 46


BUSINESS CLASS- HOMEWORK)What you need to focus on in each

week:

• ALL Summary Questions I will provide to you

• ALL Key Terms at the end of each week I want you to leran and study

Read and Know it - so you can answer questions in class.


BUSINESS CLASS- ENGLISH

In this class, we

•only speak English.

•only write English.


ENGLISH -STUDENTS EXCUSES“My English is so poor!”

• You have studied English .. Now you have to use your English

• You have studied ENGLISH for 6 years.• You have practiced your English for 6 years.

If you still do not understand ENGLISH you have a serious problem ... get help! Find English corners, meet foreigners, practice with your friends, go to office hours

• Speak to your ENGLISH TEACHER or a friend, use the wonderful and well equipped library this university provides you

• Remember. Ladies and Gentlemen have no excuses, give no excuses, accept no excuses for things they are responsible fot


Be Serious about this course

• You may think that this class is hard. Yes it is

without studying. If you think so ....you are wrong.

50

Remind yourself ...

WHY ARE YOU IN COLLEGE?Visit https://grandemareopenseatoknowledge.wordpress.com/

ANY QUESTIONS


WELCOME! … 01, 2017 · REEBOOK PUMA CONVERSE ... Preferred Hand-phone Brand: Favorite Fashion...

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